Sprout Social

MAY 16, 2023

Thanks to a combination of opportunity and necessity, social media has become the go-to channel for establishing and building a brand reputation. But on social, audiences can control the conversation around a brand just as much—if not more—than the brand itself. It will catapult brands into their next phase of growth.

Social Media 110

Social Media Loyalty Reputation Data 110

Social Media Strategies Summit

AUGUST 15, 2023

. — Liz Gross (she/her) (@lizgross144) July 19, 2023 She also raises many questions with her followers (particularly on LinkedIn ). Maya is a social media manager at Harvard University and a self-confessed nerd about user behavior and smart insights. Image source 4. Maya Wesby Who Are They? Jenny Li Fowler Who Are They?

Marketing 240

Marketing Education Forums LinkedIn 240

Convince & Convert

DECEMBER 6, 2023

Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1. 51% of Memorable Brands Respond to Customers According to the 2023 Sprout Social Index, over 50% of brands that stand out on social media respond to their customers.

Social Media 145

Social Media Hubspot Statistics Survey 145

Keyhole.co

JUNE 26, 2023

You need a social media analytics tool to decipher all crucial metrics to understand your impact on social media. See what’s working for you & your competitors on social Keyhole is the tool you might need to make data-driven decisions while streamlining social media management efforts.

Engagement 52

Engagement How To Metrics ROI 52

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. Social media gives you a chance to consistently show the personality behind your brand. hours per day on social media.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Social Media Strategies Summit

SEPTEMBER 22, 2023

For instance, HootSuite has a dedicated Twitter account, @Hootsuite_Help , which deals with customer queries about its social media management platform: Thank you for contacting us via our Social Networks! We’ll be glad to assist you today. ^CV You never know your luck; you might even find some nice comments.)

Strategy 130

Strategy FAQ Guidelines Policies 130

Keyhole.co

SEPTEMBER 13, 2023

Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. Community-specific hashtags also attract high-quality leads and boost conversion. Opt for a reliable social media management tool to make your hashtag research more accurate.

Hashtag 52

Hashtag Trends Instagram UGC 52

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Ignite Social Media

MAY 26, 2023

Think of this as having a conversation with your robot friend: you want to be polite and respectful yet still make sure your instructions are understood. It’s also important to make sure your prompts are written in conversational language so that they’re easier for the AI to understand and process accurately. SocialCraft.AI

Content 78

Content How To Social Media Management Social Media 78

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report.

Social Media 103

Social Media Team Social Media Management Report 103

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months.

Survey 97

Survey Marketing Social Media Management Badge 97

Ignite Social Media

MARCH 31, 2023

We strive to be part of the change — making sure that equity for women in the workplace is not just a conversation but an actual reality. contact us View our blogs for more social media marketing resources. 18 January 2023 No Comments 2023 took off to a good start of the year. Cheers to you, woman.

Team 78

Team Policies Resources Construction 78

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 100

Metrics Influencer Marketing Survey 100

Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies.

Team 188

Team How To Social Media Management Trends 188

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Keyhole’s social analytics dashboard gives you an instant rundown of what your brand’s health looks like. This can help spot trends, patterns and optimize your social media strategies.

Tools 52

Tools Social Media Sentiment Price 52

Oktopost

APRIL 25, 2022

He caps off the show sharing some of the growth his team has seen since 2020 and what’s ahead for EY in 2023! Hot Topics in this episode: How to make management consulting engaging and authentic on social. Gaining social media buy-in from executives and leadership. Love Going Behind the Post?

Data 118

Data Strategy How To Social Media Management 118

Keyhole.co

SEPTEMBER 13, 2023

To save time and identify the best hashtag for TikTok, invest in a reliable social media management tool. You can also use social listening tools to monitor online conversations. The post How To Find And Utilize Trending Hashtags On TikTok In 2023 appeared first on Keyhole.

Hashtag 52

Hashtag Trends UGC How To 52

Keyhole.co

AUGUST 28, 2023

Thanks to its automated social listening, tracking popular conversations and trends on YouTube is a cakewalk with Keyhole. Pricing Available via contact Top Features Content velocity and visibility tracking Influencer marketing optimization Brand reputation management Customer intelligence Competitive benchmarking Unified Analytics 4.

Metrics 52

Metrics Analytics YouTube Video 52

Sprout Social

AUGUST 7, 2023

The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm. Threads is a text-based social network developed by Meta’s Instagram team. Are you thread-y for a new social media network?

API 93

API Social Media Management Platform Instagram 93

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics Report Social Media Google 140

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. Today, “the people” control the message and the conversation.

Social Media 114

Social Media Marketing Atlassian Team 114

Sprout Social

MARCH 29, 2023

Turning your employees into social media brand advocates will help you humanize your brand, expand your candidate pool and multiply your referral network. When team members share their experiences on social, it seems genuine, trustworthy and authentic.

Social Media 101

Social Media Strategy Team Review 101

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. A Daily, Weekly, Monthly Social Media Management Checklist We’ve found before that social media managers have a full-time schedule getting all their many tasks accomplished.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Buffer Social

SEPTEMBER 28, 2023

Mike : Carpeta Carpeta is a project-management tool for interior designers, architects, and industrial designers to help them centralize all their conversations, budgets, and files, and better manage their time while managing their projects. Kirsti took over hosting from Nick Bennet in September 2023.

Project 62

Project Team Journal Hosting 62

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager?

Social Media 86

Social Media Social Media Management Skills Survey 86

Oktopost

DECEMBER 21, 2023

In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. Tracking metrics enables you to adjust your social media strategy to increase audience engagement.

Engagement 106

Engagement Tips Loyalty Metrics 106

Oktopost

AUGUST 24, 2023

Linda Yaccarino (@lindayaX) July 23, 2023 With the advanced AI features described above, it’s possible that X wants to evoke a more sophisticated and futuristic look and feel. Elon Musk (@elonmusk) August 21, 2023 Immersive video on this platform is starting to get pretty good. Welcome to X. Simply; the populous isn’t ready for it.

Brands 62

Brands Twitter Reddit Platform 62

Oktopost

AUGUST 24, 2023

Linda Yaccarino (@lindayaX) July 23, 2023 With the advanced AI features described above, it’s possible that X wants to evoke a more sophisticated and futuristic look and feel. Elon Musk (@elonmusk) August 21, 2023 Immersive video on this platform is starting to get pretty good. Welcome to X. Simply; the populous isn’t ready for it.

Brands 62

Brands Twitter Reddit Platform 62

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK.

Social Media 123

Social Media Survey Education Team 123

Sprout Social

OCTOBER 31, 2023

Types of AI prompts According to The 2023 State of Social Media report , 93% of business leaders say they expect to increase investment in AI and ML to scale social customer care functions over the next three years. ” Interactive These prompts create interactive conversations and can be used in multiple ways.

Tools 100

Tools How To Sentiment Training 100

Sprout Social

SEPTEMBER 14, 2023

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. And businesses are catching on.

Strategy 124

Strategy Brands Content UGC 124

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Best For: Marketers who want to increase their email list conversions.

Tools 62

Tools B2B Hubspot Analytics 62

Buffer Social

SEPTEMBER 5, 2023

— Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company. These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company.

Social Media 90

Social Media How To Skills Hubspot 90

Oktopost

NOVEMBER 22, 2023

And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless.

B2B 117

B2B Trends Social Media UGC 117