Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Keyhole.co

APRIL 12, 2023

They can be either brand names or campaign hashtags. Campaign hashtags: These hashtags are created for specific marketing campaigns or promotions. For example, a company running a holiday sale might use the hashtag #holidaydeals or #blackfriday to promote their campaign. Let’s get started with the basics.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Metrics 100

Metrics Influencer Marketing Survey 100

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. You can analyze multiple profiles, brand mentions, and campaigns within minutes.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

APRIL 18, 2023

This can lead to more effective and efficient Instagram campaigns, better ROI, and improved brand performance on the platform. Track your Instagram metrics on Keyhole for free 10 Instagram metrics you should be tracking in 2023 Curious to find out all crucial Instagram metrics from the pool of data? Here you go.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

MARCH 9, 2023

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Proud to cross 100 million people designing in Canva and incredibly grateful for our team and global community who brought our wild dream to life. Some companies, like QAD Inc.,

Skills 112

Skills Template Templates Travel 112

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 110

Process Sentiment Analysis Applications 110

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. And as a bonus, it’s extremely user-friendly.”. Price: Custom.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

Marketing 131

Marketing How To Sample Samples 131

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Measure campaign effectiveness This is your reality check: Are your tweets hitting the mark or missing the target? These insights are supported by high engagement and positive sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Better measurement of results: With a social media workflow in place, it is easier to measure the results of your campaigns. Copywriting: Writing captions or campaign slogans.

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Template Templates Social Media Tips 134

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts. who would win?

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Content iPhone Sports Remix 130

Sprout Social

OCTOBER 31, 2023

Types of AI prompts According to The 2023 State of Social Media report , 93% of business leaders say they expect to increase investment in AI and ML to scale social customer care functions over the next three years. For example, “What is the impact of building strong communities on social?” Try our new seasonal lavender latte today.”

Tools 99

Tools How To Sentiment Training 99

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. According to The 2023 State of Social Media report , 66% of business leaders say increasing brand reputation and loyalty is a top priority.

Strategy 123

Strategy Brands Content UGC 123

Keyhole.co

JULY 31, 2023

Track your campaign performance on Keyhole Brand #2: Spotify Spotify, a globally recognized music streaming platform, grew from 422 million users in Q1 2022 to 515 million users in Q1 2023 , marking a notable year-on-year growth of about 22%. Much like Nike, Spotify also maintains a separate Twitter handle for customer support.

Examples 52

Examples Social Media Brands Issues 52

Keyhole.co

FEBRUARY 13, 2023

These goals resonate with the social media trend in 2023 since there are a lot of challenges that are yet to come. It might work for every brand in 2023. In addition, a larger community of customers will offer you an enthusiastic crowd. So keep your dedication driven to the campaigns. This is not it. Schedule creation 7.

Social Media 52

Social Media Strategy Marketing Metrics 52

Keyhole.co

MARCH 2, 2023

Smarter Community Engagement The ultimate goal in social media marketing is to establish and leverage a strong community of people who are aware of your brand, and interested in what it has to say. ShortStack offers users the chance to generate custom-designed campaigns that win attention and loyalty. Get started for free here.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

MARCH 24, 2023

This can lead to increased visibility, recognition, and influence within their industry or community. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Click on “Add New Tracker” under the Listening & Campaign Trackers. Here’s how: 1.

How To 52

How To Sentiment Reputation Hashtag 52

Hootsuite

APRIL 11, 2023

Launching a big campaign Before you launch a new campaign, it’s important to look back at what has worked well – and not so well – in the past. This applies to both your own campaigns and those of your competitors. Compare your most recent results with results from previous social media campaigns or time periods.

Analysis 105

Analysis Social Media HootSuite Tips 105

Hootsuite

JUNE 29, 2023

But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. On the flip side, people are downright clamoring to apply for Gainsight, which was named the #1 best place to work by employee-review site Glassdoor in 2023. You don’t necessarily have to sit back and accept public sentiment.

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

APRIL 26, 2023

Volume and Sentiment The volume metric indicates how much people are talking about your business or brand online. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Sentiments around your brand. It counts mentions.

Metrics 52

Metrics Social Media Tools Sentiment 52

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Social media tools can help you create and schedule content, monitor online conversations, create ad campaigns, and analyze your data — but that’s not all. Basically, the right tool can make your job a lot easier.

Social Media 70

Social Media Tools HootSuite Price 70

Sprout Social

APRIL 15, 2024

In October 2023, a hacker breached 23andMe’s database and stole information about millions of customers and threatened to publish the leaked data. In this scenario, an organization must have a strong contingency plan and maintain ongoing communication with customers for transparency and to avoid panic. The turnaround worked.

Press Release 94

Press Release Banking Reputation Marketing 94

Hootsuite

JUNE 27, 2023

Hootsuite Insights powered by Brandwatch is your ticket to automating competitor research and keeping an eye on your own brand’s sentiment. Create and analyze paid campaigns If you’re advertising on social (and you really should be), you need a dashboard showing all your results in one place.

Real Estate 80

Real Estate Social Media Tools HootSuite 80

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. You can listen in on your audience, addressing problems before they snowball and developing new products and campaigns that align with their needs. Thank you! ^ML Look out Bob the Builder!

Banking 80

Banking Social Media HootSuite Sentiment 80

Keyhole.co

FEBRUARY 27, 2024

They witnessed a whopping 574 million monthly active users in the third quarter of 2023 and show no signs of stopping. In this section, we’ll deep dive into what makes Spotify’s marketing campaigns a true success- 1. This helps them stay on top of minds and build a loyal community of followers.

Social Media 59

Social Media Strategy Content Collaboration 59

Hootsuite

JULY 20, 2023

View this post on Instagram A post shared by Mayo Clinic (@mayoclinic) By using social media analytics to understand the trends, sentiments, and behaviors of both patients and the general public, healthcare professionals are better able to effectively tailor their strategies and improve patient care. Information, as you well know, is power.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Keyhole.co

JANUARY 19, 2024

Niche communities As TikTok continues to gain popularity, niche communities are emerging, bringing together users with similar interests and shared experiences. These communities have allowed people to connect with like-minded individuals, share knowledge, and create content specific to their interests.

Trends 59

Trends Hashtag Fashion Energy 59

Sprout Social

FEBRUARY 22, 2023

For example, Sprout’s Competitive Analysis Report reveals how you stack up to your competition via metrics like share of voice, positive sentiment, total engagements and overall conversation volume. A brand community is a place for people with an emotional investment in your brand to connect with each other and your company.

Social Media 131

Social Media Trends Loyalty Data 131

Sprout Social

JUNE 27, 2023

Senior director of campaign strategy. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Why Steve from Blue’s Clues for the campaign? Social media manager.

Travel 93

Travel B2B Automotive Campaign 93

Hootsuite

APRIL 26, 2023

But in 2023, this research process can be slow and incomplete. This information can help businesses understand their overall audience demographics and brand sentiment. billion social media users into a board room for a chat about your latest ad campaign. This is where social media market research comes in.

Research 123

Research Social Media HootSuite Marketing 123

Keyhole.co

FEBRUARY 28, 2024

Use Keyhole’s social listening and sentiment analysis to get a pulse on your audience’s preferences and choose marketing channels accordingly. So, how does Duolingo get excellent engagement for most of their campaigns? million engagement from December 2023 to February 2024. million in the fourth quarter of 2023.

Social Media 105

Social Media Strategy Meme Education 105

Oktopost

JUNE 28, 2023

Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose? The communication platform Slack, for instance, often centers its marketing campaigns around common workplace bugbears – an excess of meetings, for instance, or a flooded email inbox.

Social Media 62

Social Media Engagement Strategy B2B 62

Sprout Social

SEPTEMBER 5, 2023

Here are a few of Sprout’s tools that will accelerate your workflow: AI Assist : Generate engaging captions in seconds using AI, and get time back for campaign strategy development. Tag Reports : Access an overview of your inbound and outbound tagged messages to easily analyze campaign effectiveness, volume and performance patterns.

Social Media 130

Social Media Social Media Management Team Collaboration 130

Sprout Social

DECEMBER 20, 2023

Features like the campaign planner and tags take the guesswork out of reporting on content and campaign success. Discover authentic and impactful creators to partner with, and use Tagger to manage your relationships, contracts, campaigns and more in one centralized platform.

HootSuite 111

HootSuite Brands Price Collaboration 111