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Complete Guide to Instagram eCommerce in 2022

Hootsuite

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and.

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The social media customer service statistics brands need to know in 2022

Sprout Social

The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). Being consistent with your customer support builds trust and loyalty. The post The social media customer service statistics brands need to know in 2022 appeared first on Sprout Social. Social media.

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18 Black Friday Marketing Strategies to Try in 2022

Hootsuite

You can tease out sales on your feed by offering ‘mystery deals’ or post exactly what your promotions will be. Offering exclusive deals and discounts to these customers is a smart marketing tactic that can help to build customer loyalty and drive repeat business. Try selling directly on social media. See it in action.

Strategy 101
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New Social Media Advertising Strategies for 2023

Webbiquity SMM

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Brands often provide viewers with special offers or discounts when they tune into live feeds, to spark interest in future live streams as well.

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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

In 2022, Instagram Reels had an average engagement rate that was at least double that of other post types ( Socialinsider ). As of June 2022, YouTube Shorts topped 5 billion monthly active users. According to The Sprout Social Index 66% of consumers say short-form video is the most engaging type of social content in 2022.

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Brand experience: Why it matters and how to build one that works

Sprout Social

In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty.

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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? Finding it hard to compete with social algorithm changes using hashtags?

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