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9 social media marketer predictions for 2022

Sprout Social

Here are their predictions on what’s in store for the future of social media marketing in 2022. Will 2022 be the year we say goodbye to job listings that ask SMMs to do it all and then some? Your audience will take center stage… In 2022, engagement will have to go beyond liking posts and responding to comments.

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2022 Pay Analysis: Our Unadjusted Gender Pay Gap is Below 1%

Buffer Social

Here’s a closer look at our pay analysis from 2022 and some of the elements from this past year we believe impacted this number. Buffer’s 2022 Pay Analysis Our team size has stayed roughly the same over the last 12 months, we have 83 Buffer teammates. Of those, 37 identify as women, and 46 identify as men.

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10 Small Businesses on How They’re Doing Marketing Differently in 2022

Buffer Social

Serving Customers at a Deeper Level Tami Blake, founder and CEO of Free + True Skincare Tami Blake of indie skincare company Free + True says connecting with customers this year for her is all about looking for ways to serve them deeply, not just telling them about great products.

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Has the sonic brand concept finally come of age?

Sherrilynne Starkie

We helped a technology company develop and launch a ‘sonic logo’. Mastercard developed its new contemporary sonic brand with “musicians, artists, and agencies from across the globe,” including Linkin Park’s Mike Shinoda, according to the company’s news release. It was so long ago that my memory fails me in recalling the client.

Brands 170
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How to Build a Foolproof Brand Strategy for Ecommerce in 2022

Pixlee

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? The answers to these questions will define how people perceive your brand in 2022 and beyond.

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How to define and share your core brand values effectively

Sprout Social

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. According to The Sprout Social Index ™ 2022 , trust and aligned values top the list (at 40% and 36% respectively).

Brands 130
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Surprise and delight: What it is and brands who get it right

Sprout Social

Some companies use it as a retention strategy as well. Offer a free sample. The experience management company asked conference attendees to Tweet them a wish and they promised to deliver in real time. — Anna Brose, MSc (@alcesanna) June 15, 2022. x3 (@subvertquo) August 9, 2022. Digital surprise.

Brands 99