Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Communities 78

Communities Social Media Community building Groups 78

Webbiquity SMM

JANUARY 24, 2023

The velocity of change across social networks shows no signs of slowing, prompting advertisers to brace themselves for what lies ahead in 2023. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ — HubSpot (@HubSpot) September 21, 2022.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

JUNE 7, 2023

For example, if you want to focus your brand narrative around your product, ensure your content has the same flow across all social channels. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. Let’s dive into the advantages in detail.

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. billion by the end of 2022. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020.

Examples 142

Examples Campaign Tips UGC 142

Hootsuite

JANUARY 4, 2023

At its core, social media marketing is about building relationships with your audience in the places they already spend their time online. Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. Social marketers do a lot more than scroll through TikTok all day.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. figopet We know its hard to resist thise puppy dog eyes, but here are 10 foods you should always avoid feeding your dogs ? The findings help Figo reinforce the value of social at their company and pulse-check brand health.

Social Media 110

Social Media Insurance ROI Meme 110

Hootsuite

NOVEMBER 28, 2022

They can boost your visibility by: Showing off your products on social media. In short, an engaged community leads to better sales outcomes. Keep reading for our guide to building a strong social media advocacy program. What is social media advocacy? How to set up a social media advocacy program.

Social Media 122

Social Media UGC How To HootSuite 122

Sprout Social

SEPTEMBER 30, 2022

Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 133

Tips Authentication LinkedIn Groups 133

Hootsuite

SEPTEMBER 7, 2022

Users share complex ideas and the Reddit community breaks them down. Plus, most social networking sites and resources are free! Any good strategy begins with smart social media marketing goals — just don’t try to cover too many bases at once. Improve community engagement. Build a community.

Education 93

Education Social Media Tips HootSuite 93

Sprout Social

JUNE 27, 2022

We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow. Keeping up with these social trends isn’t just a B2C priority. ” — Maria Kalyadina, Head of Social at Semrush.

B2B 136

B2B Brands Marketing How To 136

Buffer Social

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? AskBuffer — Jake Pryszlak (@Jakepryszlak) October 19, 2022. Instead, you want to be very deliberate when choosing the top-priority social network for your business. Here are some suggestions for generating content.

Remix 94

Remix Instagram Social Media Trends 94

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. Leverage Social Listening. Foster Community on Social Media. Engagement: The amount of people who engage with your brand across social networks.

Brands 75

Brands B2B SEO Influencer 75

Hootsuite

JANUARY 24, 2022

Social media data collection can help you customize your social media marketing strategy for each social network. Here are some of the questions social media data mining can help answer: What is the demographic profile of your following on each social platform?

Data 94

Data Social Media HootSuite Template 94

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. But content on Reels and TikTok is totally different than pretty much anything else you need on social media. You’re not alone — brands are going all in on bite-sized video content right now. The good news?

Platform 123

Platform Instagram Video Meme 123

Buffer Social

JUNE 27, 2023

Ever since Twitter’s ownership changed in late 2022, several apps have sprung up offering to be alternatives with varying degrees of popularity. It’s based on an open-source, “federated” concept, where different servers use the same protocol to speak to each other and share content to one feed.

Social Networking 131

Social Networking Twitter Flipboard Feed 131

Hootsuite

JUNE 20, 2022

Create a community for like-minded customers. Knowing this, it’s a good idea for businesses to tap into the platform’s community features. Facebook Groups are one of the most effective ways to build community among like-minded people. Plus, Facebook prioritizes Live video by placing it at the top of the feed.

Tips 145

Tips HootSuite Badge Facebook 145

Sprout Social

JULY 6, 2022

We’ve seen an interesting shift in when there’s the most engagement on Facebook in 2022. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Tech social media resources. 5 stats for social media marketers in the software industry.

Tourism 114

Tourism Facebook Travel Education 114

Hootsuite

SEPTEMBER 7, 2022

Microsoft caters to unique communities. So some smarty-pants on the social team has created a variety of Showcase Pages that specifically target key user groups: here, you’ll see they have one for Veterans, and another for Developers. So if you’re not taking the time to post and engage with your community, why bother?).

LinkedIn 99

LinkedIn HootSuite Microsoft News 99

Sprout Social

APRIL 13, 2022

Instagram has seen incredible growth in the last two years and reached 2 billion monthly users as of early 2022. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. How to find your own best times to post on social media.

Instagram 122

Instagram Tourism Travel Education 122

Pixlee

NOVEMBER 1, 2021

Influencer marketing is one of the most effective ways for brands to ignite community engagement and drive sales. These are key indicators that directly affect the ranking of posts in the smart feed. Engagement is also determined by the speed of getting likes , social networks track this. . Long-Term Integration .

Influencer 82

Influencer Affiliate marketing Price Blogger 82

Hootsuite

SEPTEMBER 15, 2022

Some social media brands, like Wendy’s, are famous for playing along with trolls or even roasting other brands. — Wendy’s (@Wendys) January 12, 2022. This is where the popular internet phrase “Don’t feed the trolls” comes from. Every social networking platform has a code of conduct.

Social Media 29

Social Media Tips HootSuite Film 29

Hootsuite

APRIL 6, 2023

This moment essentially marked the beginning of social media influencers. Tumblr and the age of the microblog (2007) In 2007, the social network described as “Twitter meets YouTube and WordPress” came a-tumblin’ along when 17-year-old David Karp launched Tumblr from his bedroom.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Hootsuite

JULY 25, 2022

Back in March 2022, Adam Moserri made a surprising announcement via Instagram Stories. Word around the social-media-manager water cooler is that he was implying that the algorithm might be placing more emphasis on identifying relevant keywords in captions than in the past. TBH, I’m still reeling over here. Are we… #obsessed?).

Hashtag 144

Hashtag SEO Instagram HootSuite 144

Sprout Social

OCTOBER 20, 2022

Crowded feeds. Like all social marketers, this is the social landscape our team faces. Advocacy is our secret superpower for creating awareness,” says Olivia Jepson, Sprout Social’s Senior Social Media Strategist. Social media challenge #1: Achieving organic reach on social is harder than ever.

Social Media 114

Social Media Curation Team Newsletter 114

Sprout Social

MAY 18, 2022

They allow us to keep a consistent publishing schedule across 10 platforms, engage with our community as much as possible and carve out time for creative thinking. To make a lasting impact on social, we need to work smarter, not harder. These platforms are popular forums for community conversations and customer care needs.

Team 87

Team Social Media Collaboration Publishing 87

Ignite Social Media

MAY 17, 2022

While each social platform varies in popularity with different demographics, it’s important to consider the broad reach and scale these platforms provide brands as a whole. Social Media Users are now 93.4% Engagement has always been a key metric for social media marketers. accounts. Engagement Makes a Comeback.

Social Media 192

Social Media Marketing Proposal Influencer 192

Hootsuite

FEBRUARY 17, 2022

According to our survey, Pinterest’s marketing effectiveness increased by 140% between 2021 and 2022, and many marketers are planning to invest a lot more time and money in Pinterest 2022. Pinterest is a perfect hybrid of social media and window shopping. It’s shopping-friendly. Set up a business account.

How To 111

How To Metadata HootSuite Retail 111

Hootsuite

DECEMBER 15, 2022

Mastodon is a decentralized social network made up of independent servers organized around specific themes, topics, or interests. People can join servers, follow each other, engage in conversations, and otherwise do all sorts of things they’d expect to do on a social network like Twitter. I made an offer [link].

UGC 98

UGC Affiliate marketing Open Source Social Networking 98

Social Media Strategies Summit

NOVEMBER 18, 2022

Of the five major platforms in our social media strategy guide, TikTok is (currently) the only one dedicated to video content. It’s also more algorithmically driven than the other platforms, with the For You feed recommending content based on your previous engagement habits. HubSpot (@HubSpot) October 4, 2022. Pin a tweet.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Keyhole.co

FEBRUARY 13, 2022

Here are the top 25 social media analytics tools in 2022: Keyhole AgoraPulse Oktopost Brandwatch BrandMentions Meltwater Reputology TapInfluence Hootsuite NetBase quintly Rival IQ DashThis Sprout Social Socialbakers Brand24 Mention Followerwonk Iconosquare Audiense Tailwind TweetReach Falcon.io Viralwoot.

Analytics 52

Analytics Social Media Tools Price 52

Sprout Social

DECEMBER 21, 2022

Posted by Impossible Foods on Sunday, November 20, 2022. It powers your social customer care strategy. According to The Sprout Social Index™ 2022 , more than half of all consumers expect a response from a brand within 12 hours of the initial message. — Petco (@Petco) September 19, 2022. It supports targeting.

Organization 137

Organization Social Media Strategy Metrics 137

Ignite Social Media

FEBRUARY 2, 2023

Ignite Social Media launched in 2007, just a few months before the first iPhone came out. That same year, Tumblr, Friend, Feed and Justin.tv I still don’t feel like I’m an expert in part because social media marketing is so many disciplines. They’re not really mapping the social network.

Influencer 85

Influencer Social Media Hubspot Travel 85

Sprout Social

DECEMBER 14, 2022

Before we get into the nitty-gritty, let’s make a quick distinction: Social media customer service is the reactive support you offer your customers across social networks like Facebook and Instagram. Customers can request assistance via DM, a review site or through their own social posts. Got it ordered!!!

Social Media 98

Social Media Brands Team Process 98

Hootsuite

FEBRUARY 15, 2022

LinkedIn Audio Events are a new way to bring your professional community together to connect, learn, and inspire. Other social networks have also jumped on the audio-only train, including Twitter Spaces and Facebook’s Live Audio Rooms. Here’s what Audio Events will look like in your LinkedIn feed.

Eventful 104

Eventful LinkedIn HootSuite Hosting 104