Sprout Social

MAY 4, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The best social commerce platforms to use in 2021. Remember to go beyond sales alone by digging into sentiment analysis and inbox reports.

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Retail Instagram Buy Social Media 139

Buffer Social

FEBRUARY 18, 2021

It’s worth noting that though we’ve seen sustained productivity levels, we’ve been gauging that based on teammate feedback and not company-wide goals, that is changing in 2021. While teammates reported feeling more productive, I also spoke with managers. Individual autonomy Reported autonomy and flexibility in May of 2020 was at 4.3

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Survey Team Guidelines Project 96

Hootsuite

NOVEMBER 5, 2021

Now, Hootsuite’s Dashboard enables you to customize text, mentions, emojis, and switch up the hashtags for each social network—without having to schedule each one as a separate post. Gone are the days of clicking into drafts to adjust hashtags/links/mentions for each network one by one. Get insights about your 2021 content performance.

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HootSuite Notification Hashtag Upcoming 116

Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. What does TBT mean?

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Brands HootSuite Hashtag Instagram 145

Hootsuite

OCTOBER 12, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. For You page recommendations can be based on sounds, hashtags and captions featured in TikTok videos. Get the full report now! Use the right hashtags. The #fyp hashtag alone has 15,411.7

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Tips How To Hashtag Trends 116

Sprout Social

APRIL 14, 2021

According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers. There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Videos with the hashtag #YasClean have garnered over 6.5 remibader.

Trends 145

Trends Influencer Strategy Hashtag 145

Keyhole.co

DECEMBER 11, 2020

It also lets you monitor more than just hashtags. Plus, you get a beautiful user interface that makes reporting a joy: By providing quality social media analysis, Keyhole arms you with the relevant metrics you need about specific campaigns, hashtags, keywords, or social media accounts — on Twitter and other social media platforms.

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Hashtag Metrics Analytics Sentiment 98

Sprout Social

SEPTEMBER 23, 2021

On February 16, 2021, Texas reached a 72-year record low temperature of -2° F. To better understand how the 2021 Texas winter storm unfolded, we worked with Twitter’s team to analyze Tweets sent before, during and after the crisis reached its peak.

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Project Analysis Hashtag Sentiment 112

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. — Justin Fields (@justnfields) April 30, 2021.

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Campaign Hashtag Analytics Metrics 121

Sprout Social

FEBRUARY 15, 2023

Fifty-three percent of consumers say brands that issue statements in support of racial equality need to follow it up with concrete action , according to an Edelman report. In September 2021, they launched their social-first community initiative: Scene In Black. On TikTok, the hashtag now has over 97.2 million views.

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Collaboration Brands Press Release Communities 99

SocMed Sean

FEBRUARY 10, 2022

Last year, eMarketer predicted that Instagram would hit 1.074 billion users worldwide in 2021. As of 2018, 71% of US businesses reported they use Instagram for marketing. The same study also found that 70% of Instagram hashtags are branded. A report by HypeAuditor shows that you’ll get an average of $4.87

Instagram 162

Instagram Strategy Marketing Metrics 162

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Byte was acquired by Dept in February 2021. The branded hashtag challenge #AySauce encouraged users to show off their outfits in the United States and the United Kingdom. Case study: ASO.

Case Study 114

Case Study Marketing Directory Retail 114

Hootsuite

OCTOBER 19, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Add hashtags to your videos. Hashtags are a powerful tool in your TikTok arsenal. Hashtags are also essential for helping users discover your content via search. Get the full report now!

Strategy 139

Strategy How To Hashtag Trends 139

Sprout Social

MAY 26, 2022

billion in revenue in 2021. billion users at the end of 2021, and is projected to reach 1.5 You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Consider trending and branded hashtags. Some notable hashtags you might co-opt include: #TikTokCringe. motivation.

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

MAY 31, 2022

In 2021, Instagram rolled out another new feature: the ability to post to the app from a PC or Mac. Proofreading your content and hashtags can be a challenge when you’re looking at a 6-inch smartphone screen. You can include up to 30 hashtags and tag up to 30 users. In-depth reporting. Create flawless content.

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Instagram Social CRM Hashtag Publishing 130

Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. Two reports, in particular, highlight the importance of user-generated content for forward-thinking brands. People trust people.”

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UGC Content Case Study Influencer 71

Sprout Social

JANUARY 3, 2022

— Michaela Mendes (@mmendeswrites) November 9, 2021. In Sprout, running a Profile Performance Report gives you a snapshot of your brand’s visibility across the major networks to quickly identify patterns in your engaged audience base. — Starbucks Coffee (@Starbucks) November 10, 2021. A holiday party in a cup.

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Data Social Media Sentiment Team 141

Hootsuite

SEPTEMBER 16, 2021

With 689 million global active users as of January 2021 , everyone and their grandmothers are on TikTok. The #youdontknow TikTok challenge does this really well (and is probably why the hashtag has 237.1M Try a branded hashtag challenge. Check out the views on Walmart’s back to school hashtag challenge about first day outfits!

Tips 138

Tips Hashtag How To Instagram 138

Laurel Papworth

APRIL 11, 2021

The Holocaust edusocial #ItStartedWithWords campaign and Twitter hashtag #ItStartedWithWords Facebook Hotline (Clubhouse for Facebook?) TikTok Influencers report Instagram Guides for wellbeing Tiktok measurement Tiktok hubs like YouTube space.

Nielsen 52

Nielsen News Social Media Instagram 52

Sprout Social

MAY 24, 2022

Then, in 2021, #CleanTok elevated the product to explosive fame. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. Hashtag growth.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Sprout Social

FEBRUARY 3, 2022

Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. For example, a Black Friday campaign is short-term while a hashtag campaign is longer-term). Below is an example of analytics using Sprout Social’s reporting suite. Promoting a #hashtag. See how that works? Measurable.

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Campaign Engagement Marketing Hashtag 138

Sprout Social

MARCH 4, 2021

According to the Sprout Social Index™ XVI: Above and Beyond, 41% of marketers plan on using more UGC in 2021. Similarly, under the Feeds tab in Sprout, you can search your Twitter Feed and Instagram Hashtags you’re tracking for content as well. — Sprout Social (@SproutSocial) January 28, 2021. Find relevant content.

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Curation Data Content UGC 141

Hootsuite

FEBRUARY 16, 2021

Rather than cross-posting the exact same content on every social platform , you can edit handles, hashtags, language and links to make each post appropriate for its intended audience. Organic reach is, yes, still on the decline in 2021. Hootsuite hacks for reporting. By how much?

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HootSuite Features URL Template 140

Hootsuite

MARCH 15, 2021

— Daniel Dae Kim (@danieldaekim) February 20, 2021. — Zain Chagla (@zchagla) February 25, 2021. Hashtags or keywords. — kid_Qr (@meinca1959) March 11, 2021. — kid_Qr (@meinca1959) March 11, 2021. MD, MS, FACS (@TomVargheseJr) February 12, 2021. We’re just doing it. a @Lush Gift Set!

Twitter 145

Twitter HootSuite Notification Analytics 145

Hootsuite

SEPTEMBER 23, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. When you’re happy with your video, click Next to add a caption or hashtags, tag friends, add a URL or toggle various privacy options on or off. Get the full report now! What is TikTok?

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How To Privacy Trends Library 141

Hootsuite

JUNE 9, 2022

Find out in our #Digital2022 Q2 report!). So add some relevant hashtags, @mentions, and links. — McDonald's (@McDonalds) September 21, 2021. — Domino's Pizza (@dominos) November 8, 2021. — JetBlue (@JetBlue) December 24, 2021. — AddThis (@addthis) October 29, 2021. GUESS WHAT.

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Engagement Twitter HootSuite Survey 145

Sprout Social

JUNE 7, 2022

— Expensify (@expensify) November 10, 2021. Decide on a branded hashtag. Still, if you want a tag you can use across all networks, you’ll need a branded hashtag. — Duolingo (@duolingo) July 28, 2021. A listing day hashtag can make reporting on the success of your IPO communications strategy much easier.

Strategy 116

Strategy How To Hashtag Team 116

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. For example, TKMaxx encourages fans and followers to share their latest purchases on Instagram through their branded hashtags. A mention of your branded hashtags to encourage user-generated content. Instagram ads.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Sprout Social

MAY 10, 2022

According to a report by Kantar BrandZ , a stronger brand leads to more shareholder returns and large cash flow contributions. The company also took advantage of TikTok and created an account after a video showcasing a Whirlpool microwave went viral in 2021. The #RIPeanut hashtag was used more than a million times on Twitter.

Social Media 119

Social Media Brands Marketing Meme 119

Sprout Social

OCTOBER 4, 2021

In addition to our cross-network reports, Sprout also provides network-level reports so you can get that more granular view across each individual network. the topic, format or hashtag) can help guide smarter content creation. You can also dig into the details with our network-level paid performance reports.

Data 124

Data Metrics Sentiment Analytics 124

Hootsuite

JULY 5, 2022

The last insight we have on this from inside Instagram comes from Creator Week in June 2021, when Mosseri said a “healthy feed” is a “couple posts a week, a couple Stories a day.”. Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 Choose the right hashtags.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Hootsuite

AUGUST 10, 2021

marketers plan to use Instagram for their influencer campaigns in 2021. That puts TikTok on par with Facebook as an influencer marketing platform in 2021. spending on influencer marketing is set to surpass $3 billion for the first time in 2021, and to top $4 billion in 2022. 93% of U.S. But keep an eye on TikTok.

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Influencer Social Media Marketing How To 145

Hootsuite

DECEMBER 15, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. A TikTok trend can be a sound, hashtag, dance or challenge. When Squid Game swept the world in 2021, it sparked dalgona-making tutorials , musical mashups and many, many, many tracksuits.

Trends 142

Trends HootSuite Fashion Video 142

Sprout Social

JANUARY 18, 2022

Kevin, congrats again for being part of the #YouTubeBlack Voices Fund Class of 2021! — Susan Wojcicki (@SusanWojcicki) December 17, 2021. Early in 2021, a thread on the popular subreddit r/WallStreetBets caused the GameStop (GME) stock to skyrocket by over 7,200%. GM’s Mary Barra. PepsiCo’s Ramon Laguarta.

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Skills Sentiment Team Press Release 128

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Hashtags and Their Significance. You’ve heard about hashtags, right?

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Hashtag Analytics Tools Price 106

Oktopost

APRIL 21, 2022

A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. Reporting issues with products and services. In our increasingly digital environment, consumers engage with brands online in more ways than ever before.

Content 118

Content FAQ Sentiment Hashtag 118

Buffer Social

NOVEMBER 13, 2023

uwamktg6 pic.twitter.com/ykwwVBX3XR — Charlotte Gibbs (@Charlottemg2000) March 22, 2021 Lush has also used Black Friday to show off their brand values, albeit slightly differently. You can tie giveaways into this strategy — offer prizes to random winners who have used a certain hashtag or commented on a post. 

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Examples Campaign Discount Marketing 92