Social Media Today

NOVEMBER 4, 2021

New engagement tools, paid subgroups, merchandise shops - Facebook's adding a range of new groups tools.

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Groups Groups Tools Communities 193

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. How Much Does Gen Z Use Facebook? By comparison, about 50% of Gen Z reports daily usage of TikTok.

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Data Facebook Reddit Social Networking 154

Likeable

JANUARY 6, 2021

If you’re reading this, congratulations—you made it to 2021! . Keep reading to find out the four trends that we think will define 2021 on social media. And with the shopping capabilities released by platforms like Instagram, Pinterest, Facebook, and even TikTok in the past few years, a lot of those purchases took place on social media.

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Trends Social Media Forums Groups 128

Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. While TikTok doesn’t nearly have the reach of social media giants like Facebook and Instagram , it is rapidly distinguishing itself with it 689 million monthly active users. US influencers see high engagement rates on TikTok.

Marketing 141

Marketing Statistics Platform Influencer 141

Ignite Social Media

AUGUST 31, 2021

It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . In 2021, we’ve seen great strides in promoting inclusivity and accessibility. People Love to Shop Small.

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Trends Organization Social Media Travel 184

Likeable

OCTOBER 19, 2021

In recent years, organic social tactics have gotten a bad rap—and with organic campaigns on Facebook having an average reach of just 5.5 So, here are three easy ways you can succeed with organic social—even in 2021. Engage with your followers. percent , that bad rap is at least somewhat warranted. Promote across platforms.

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Organization How To Discount Influencer 103

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. The best social commerce platforms to use in 2021.

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Examples Tips Patterns Instagram 133

Jon Loomer

JANUARY 30, 2023

For example, I wanted to answer the simple question of how Facebook advertisers can leverage ChatGPT and AI. I wrote a blog post about how it can help generate a Facebook ads strategy. And then it occurred to me: What better way to learn the best ways to use ChatGPT as a Facebook advertiser than to ask ChatGPT? Provide details.

Advertising 198

Advertising API Facebook Applications 198

Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook offers some options. Facebook Page.

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Sprout Social

JUNE 22, 2021

Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands. 78% of consumers follow brands on Facebook. Why you should be on Facebook. — Sprout Social (@SproutSocial) June 8, 2021.

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Platform Social Media Tumblr Reddit 119

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. The best social commerce platforms to use in 2021. So far, three major platforms have introduced social commerce features: Facebook, Instagram and Pinterest.

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Retail Instagram Buy Social Media 139

Jon Loomer

JUNE 13, 2021

You may have heard that Facebook Analytics is going away after June 30, 2021. There are many great uses for Facebook Analytics, and I’m bummed it’s going away. Unless Facebook adds it, you’ll no longer be able to create these once Facebook Analytics goes away. Go to Facebook Analytics.

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Facebook Analytics Eventful Engagement 218

Ignite Social Media

FEBRUARY 3, 2021

In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. About The New Facebook Pages Layout. In the feed, it will be easier for Pages to discover and join conversations, follow trends, interact, and engage with fans.

Brands 184

Brands Facebook Metrics FAQ 184

Oktopost

SEPTEMBER 4, 2020

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

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B2B LinkedIn Facebook Statistics 150

Sprout Social

FEBRUARY 3, 2022

This is especially true if your recent marketing push fell flat or your engagement rate is low. Improve customer engagement and satisfaction. Example: We will raise brand awareness on Instagram by increasing our engagement rate by [x]% by [y end date] by running an Instagram influencer campaign. Engagement. The reality?

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Campaign Engagement Marketing Hashtag 138

Jon Loomer

SEPTEMBER 30, 2021

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. Here’s how Facebook defines the auction : For each ad impression, our ad auction system selects the best ads to run based on the ads’ maximum bids and ad performance. The role of competition. Competition and CPM.

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Cost CPM Facebook Compete 216

Later

DECEMBER 15, 2020

Finding your best time to post on Facebook is one of the best ways to boost your engagement, drive traffic, and gain new followers and customers. Of course, every Facebook Page has a unique audience, with followers located in different cities and time zones. So how do you find your personalized best time to post on Facebook?

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Facebook Publishing Engagement Activities 52

Later

DECEMBER 15, 2020

Finding your best time to post on Facebook is one of the best ways to boost your engagement, drive traffic, and gain new followers and customers. Of course, every Facebook Page has a unique audience, with followers located in different cities and time zones. So how do you find your personalized best time to post on Facebook?

Facebook 52

Facebook Publishing Engagement Activities 52

Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. In fact, according to internal data, Facebook Stories has over 500 million daily active users , and we predict it’ll rise this year. Here’s everything you need to know about Facebook Stories in 2021: .

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Oktopost

MARCH 31, 2021

Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Video Marketing Tips & Trends for 2021. Why Video Marketing.

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Video Marketing B2B Eventful 69

Sprout Social

MAY 19, 2021

As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. This can boost your engagement rate , which increases your overall brand visibility and helps your business get in front of new eyes. The median social engagement rate is less than 1%.

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Engagement Brands Review Influencer 136

Oktopost

JANUARY 9, 2023

Are you using social media to engage with customers, but have no idea how to measure your success? You’re not alone—many marketers struggle with understanding social media engagement rates. This, on its own, makes it essential for businesses to track social media engagement rates and prioritize increasing them.

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Engagement Social Media How To B2B 62

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. Posted by Adore Me on Monday, February 15, 2021.

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Campaign Facebook Influencer Embedding 142

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. Bonus: Get the Facebook advertising cheat sheet for 2022. How does Facebook ad pricing work? this year, I’d have $432.

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Cost CPC Facebook HootSuite 94

Sprout Social

FEBRUARY 8, 2021

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Engagements. Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. Cost per Engagement (CPE).

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Report Social Media Metrics Team 131

Oktopost

JULY 30, 2020

Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Why use webinars in 2021? Webinars can be pushed to YouTube or Facebook Live. What are webinars? Advanced chat features.

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B2B Platform Price Software 98

Webbiquity SMM

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Facebook Facts and Statistics. and 38 million in the U.K.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Janet Fouts

SEPTEMBER 26, 2021

Employees are no longer satisfied with the autocratic leadership and stilted engagement strategies that used to be the norm. The book is available on September 28, 2021. The massive disruption we’ve been through the last few years has caused a paradigm shift in how we live and work. Babbitt, co-author with S. More about Mark.

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Blogger LinkedIn Engagement Company 227

agora pulse

FEBRUARY 17, 2021

Need tips on how to increase engagement on Instagram and deepen connections with existing followers? Here are her quick and actionable tips for increasing engagement on Instagram and making most of existing relationships on Instagram. Show up as your real self to increase engagement on Instagram. Stained t-shirt.

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Instagram Engagement Tips Energy 112

SocMed Sean

FEBRUARY 24, 2022

billion people were recorded to use Facebook at least once a day. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Is Facebook still a good marketing platform?

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Facebook Strategy Marketing Travel 130

Laurel Papworth

MARCH 7, 2021

Social Media News Resources: Unmute the Quiet Australian Stop it at the Start campaign March 2021: Facebook negotiations breakdown Grocery Clerk vs Prominent Georgia family Dobbing in to FBI …or public service? We discussed “if it bleeds it ledes” as a behaviour modifier for the community.

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News Social Media YouTube Communities 52

Oktopost

NOVEMBER 18, 2020

We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. New Salesforce data has revealed the top sales challenges for 2021. Get as much engagement insight as possible. It’s time to face it! Sales and Marketing Are One.

Engagement 89

Engagement Social Media B2B Team 89

Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. What is a social media employee engagement strategy? 6 quick tips for creating an employee engagement social media strategy.

Engagement 139

Engagement Social Media Strategy Tools 139

Laurel Papworth

FEBRUARY 28, 2021

Social Media News Resources: Instagram’s body positive campaign, including @JameelaJamil on Twitter and i_Weigh UPDATED: Facebook social graph, Graph API and Marketing API – your apps for pixel retargeting or Facebook comments on a website is in your developer dashboard. and again in 2021 to Palantir/CIA.

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News Social Media API Social Graph 52

Hootsuite

MAY 19, 2022

“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. Then in 2009, Facebook added an identical feature to its platform.

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Tips HootSuite Facebook How To 141

Jon Loomer

APRIL 24, 2023

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. What was the impact on my presence (impressions, engagement, and followers) in each case? Here’s a look at engagement for that same period (from Agorapulse ).

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Platform Video Instagram YouTube 175

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed. But I don’t recognize much of the Facebook ads landscape that I wrote about eight years ago. Ads Manager?

Advertising 176

Advertising Metrics Cost Sentiment 176