Sprout Social

JUNE 24, 2021

As COVID-19 cases dwindle, more people get vaccinated and mask mandates relax , employers worldwide are taking steps to define the future of work for their teams. April 2020: working from home sucks April 2021: if we have to go back to the office full-time I will quit. — Sophie Vershbow (@svershbow) April 27, 2021.

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Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. Our Salesforce integration empowers your social, sales and support teams alike. Earn (and track) more social sales.

Team 111

Team B2B Platform Analytics 111

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. Managing your employer brand requires careful attention to your general image so that candidates come in with the right expectations. ? Why Employer Branding Matters.

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Sprout Social

JANUARY 4, 2021

In this article we’ll walkthrough: Content themes that have potential for 2021. Using social data to prepare your pitch. Packaging and presenting your pitch to get your team on board. Inspiration for your social media marketing pitch. Stay up to date on company news. What’s the big idea?

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Sprout Social

DECEMBER 7, 2021

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Buffer Social

MARCH 5, 2021

But how exactly can you create this remarkable customer experience on social media? One marketer that has mastered the art of social media to drive a better customer experience is Bryanna Evans. The same holds firm for customer experience on social media. Tell us more about you! It can make or break a brand.

Company 89

Company Social Media Instagram Social Media Management 89

Sprout Social

JANUARY 18, 2022

Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . These diverse needs are driving entirely new insights-driven roles, many of which rely on social to amplify brand messages and understand target audiences.

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Sprout Social

FEBRUARY 21, 2022

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. Let’s state the obvious: Social media governance is not the sexy side of social. This is a critical error of epic proportions.

Social Media 125

Social Media Pharmaceuticals Energy Policies 125

Buffer Social

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

FEBRUARY 14, 2023

Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. With a strategy behind it, advocacy will help drive sales, attract talent and position your team members as leaders in their respective networks.

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Sprout Social

FEBRUARY 27, 2023

For some women, like Alexa Heinrich, Social Media Manager at St. Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B.

Social Media 118

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Sprout Social

JUNE 7, 2022

“Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. ” — Abigail Schmitt, Corporate Communications Strategist at Sprout Social. — Expensify (@expensify) November 10, 2021.

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Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight.

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Public relations professionals must wear several hats. versus 2.87

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Statistics Skills Analytics Press Release 108

Sprout Social

OCTOBER 5, 2021

Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. Patagonia is revered as one of the best companies that mixes business with activism and it’s easy to see why by looking at their social feeds. And the proof that consumers trust the brand is on social.

Brands 110

Brands Marketing Apparel Issues 110

Sprout Social

NOVEMBER 30, 2021

Social commerce is when you buy and sell products or services directly from a social media platform. With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. Social commerce trends. What challenges does social commerce solve?

Trends 144

Trends Conversation Instagram Influencer 144

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. — BBC Sport (@BBCSport) August 1, 2021.

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Eventful Social Media How To Sports 115

Sprout Social

JULY 15, 2021

As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast. In the grand scheme of things, the social media profession is relatively new. What career paths can I create for my team? What comes next?

Social Media 118

Social Media How To Collaboration Team 118

Sprout Social

MAY 6, 2021

Last year, the team and I launched our first people’s-choice awards program, the Sprout Spotlight Awards to recognize the teams, creators, community managers and strategists behind some of the best brands on social. This program revealed a lot about our community and the state of social marketing as a whole.

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Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Engagement 136

Engagement Brands Review Influencer 136

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Social Media Marketing for Beginners 2021 | Chandler Miller & Donald Preace.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

OCTOBER 7, 2020

In the final months of the year, agencies’ top priorities will be client retention and winning new business for 2021. Giraffe Social Media , a UK social media management agency, has recognized the impact of the pandemic on its clients and their industries. Balance flexibility and stability.

Strategy 116

Strategy Collaboration Consultant Team 116

Later

JULY 29, 2021

In this edition of 5 Minutes With , Hershel Supply’s Brand Experience Manager, Laura Ingham , shares her career journey, the ethos behind Hershel’s social strategy, and the biggest opportunities for growth in 2021. Laura Ingham never set out to be the Brand Experience Manager for one of the world’s biggest backpack brands.

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Brands Travel Instagram Curation 66

Hootsuite

MARCH 15, 2021

— Daniel Dae Kim (@danieldaekim) February 20, 2021. — Zain Chagla (@zchagla) February 25, 2021. — kid_Qr (@meinca1959) March 11, 2021. MD, MS, FACS (@TomVargheseJr) February 12, 2021. — Kat Petty (@RorschachKat) February 25, 2021. — Wendy's (@Wendys) February 22, 2021.

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Twitter HootSuite Notification Analytics 145

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? Fast, reliable and efficient customer service on social media is quickly becoming standard procedure. For some, the answer is overly simplistic and a straightforward checking of boxes.

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Reddit Hubspot API Reputation 105

Sprout Social

NOVEMBER 2, 2021

A social media company’s social team testing a new social channel is incredibly meta. In July 2021, we made it official and launched our first TikTok, a video that touches on accessibility features for publishing social content. original sound – Sprout Social. sproutsocial.

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Strategy Marketing Hashtag Influencer 117

Sprout Social

FEBRUARY 11, 2021

For anyone active in the community, it is no surprise that this year’s #SproutPartner MVP is none other than Talissa Beall, Social Media Manager at Idea Grove. The team stayed agile and shifted tactics multiple times to meet the current environment, most notably when adjusting campaign messaging as COVID-19 hit.

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Campaign Groups Groups Communities 109

Sprout Social

MAY 31, 2022

In 2021, Instagram rolled out another new feature: the ability to post to the app from a PC or Mac. But for marketers, this new feature could simplify and improve Instagram management. If you’ve ever attempted to create an Instagram post using an image that’s stored on your company server, you know the process isn’t ideal.

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Instagram Social CRM Hashtag Publishing 130

Hootsuite

OCTOBER 25, 2021

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. That means over half of Earth’s entire population now uses social media. This works for all companies, not only fashion.

Social Media 142

Social Media Meme HootSuite Influencer 142

Hootsuite

JULY 4, 2022

Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. Do TikTok’s greatest strengths line up with what you’re trying to achieve with your social media strategy? For social marketers, TikTok is becoming increasingly hard to ignore. The TikTok opportunity.

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Questions Banking Insurance HootSuite 104

Digimind

AUGUST 30, 2021

Most companies spend 15% to 25% of their digital marketing budget on social media marketing efforts, including organic and paid strategies. One study showed that most companies spend 5-15% of their annual revenue on marketing, upon which most spend 35-45% of their marketing budget on digital marketing streams like social media.

Social Media 52

Social Media Brands Marketing Study 52

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Hire employees.

Social Media 99

Social Media How To Marketing Price 99

Hootsuite

APRIL 6, 2022

Using social media automation tools like chatbots to handle your Instagram messages is one of the best ways to successfully handle customer service and sales. As more and more conversations—social, business and otherwise—are taking place online, automated messaging platforms are growing in popularity. We got you.

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Instagram How To Retail FAQ 90

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Why you need a social media management tool.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

AUGUST 4, 2021

To some, the social media manager title is a step in the pathway to becoming CMO. twitter’s main character today is a master’s degree in social media. — Nathan Allebach (@nathanallebach) July 26, 2021. chelbb_) July 26, 2021. Freberg teaches, researches and consults in social media.

Social Media Management 141

Social Media Management Social Media Education Journal 141

Sprout Social

JANUARY 19, 2022

The goals you choose may vary from team to team. If your goal is brand awareness, social media can provide a goldmine of data. — Wawa (@Wawa) November 22, 2021. Some social media management software even allows you to save go-to answers. Posted by Nisolo on Saturday, December 18, 2021.

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Products Social Media FAQ Sentiment 136