Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

Facebook 145

Facebook How To Metrics Organization 145

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 2020 will be like nothing we have seen before in the digital landscape.

Trends 78

Trends Brands Marketing Influencer 78

Ignite Social Media

JANUARY 7, 2020

Social media conferences are an excellent way to learn about new strategies and approaches to social media marketing that other brands and industries are testing out. Check out our top picks for social media conferences to attend in 2020! These are the 2020 U.S. Most Convenient. Biggest Names. Want to chat? Contact us here.

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Conference Social Media Case Study Hosting 147

Ignite Social Media

AUGUST 27, 2020

2020 has been quite the year for social media. We have seen videos dominate 2020 in short form, with the rise of TikTok and Instagram stories , as well as the continual presence of long-form video on channels like YouTube. Industry giants like Facebook, Instagram, and YouTube have dominated as the most popular platforms for years.

Trends 127

Trends Social Media Content Retail 127

Ignite Social Media

JUNE 30, 2020

Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020). Of course, this is a highly personalized decision for each brand to make based on a wide array of factors.

Brands 117

Brands Facebook Advertising Policies 117

Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Did it happen this year? Year-Over-Year Comparison.

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CPM Facebook Sample Samples 196

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. What are Facebook Shops and how do they work?

Examples 114

Examples Brands Facebook Retail 114

Ignite Social Media

FEBRUARY 20, 2020

Facebook/Instagram took the biggest share racking up nearly $40 billion (yes, billion with a B) and about 83% of the total, followed by LinkedIn at $1.39 While Facebook alone had the most revenue overall, Instagram had the highest growth at 53%. billion and then Pinterest at $1 billion. State of Social Ad Spend Growth.

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Buy Instagram Social Media LinkedIn 151

Later

JULY 3, 2020

To help keep your business ahead of the game, we’re highlighting 8 of the biggest Instagram trends of 2020: Instagram Trends 2020 #1: The Rise of Instagram Shopping. Instagram Shopping presents a huge opportunity for brands not only to influence and inspire shoppers but also to sell to them.

Trends 110

Trends Instagram Meme Badge 110

Ignite Social Media

MARCH 5, 2020

We know that Instagram Shopping has significantly grown over the last year, from buying from the brand’s site to now checking out directly on the platform. With Facebook’s various monetization methods already in play, it would only make sense for them to take these abilities to their other family of apps.

Instagram 171

Instagram Retail Influencer Social Media 171

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park. Where to Invest Social Ad Budgets. Their ad platform has also improved over the years.

Brands 176

Brands Facebook LinkedIn Influencer 176

Ignite Social Media

SEPTEMBER 27, 2019

As the social media landscape continuously shifts, so must your brand strategy for operating on the various platforms. Here are three social media statistics for 2020 that you’ll want to consider when mapping out your strategy. . Gen Z will account for 32% of the global population by 2020. What does this mean for brands?

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Statistics Social Media Strategy Instagram 114

Later

MAY 29, 2020

A flurry of new features is coming to Instagram in 2020, including Facebook Shops, IGTV Ads, Instagram Live shopping, and so much more! Keep reading to learn more about all the new and exciting Instagram features coming in 2020: Table of Contents. Facebook Shops. Instagram Feature #1: Facebook Shops.

Features 109

Features Instagram Badge Influencer 109

Pixlee

JULY 7, 2020

Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. Brand success looks very different in 2020 than it did previously.

Brands 57

Brands UGC Communities Class 57

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Remind Followers About Alternatives to Shipping.

Campaign 130

Campaign Social Media Retail How To 130

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 2020 will be like nothing we have seen before in the digital landscape.

Trends 78

Trends Video Marketing Influencer 78

Ignite Social Media

MAY 13, 2021

Today, phasing out third-party cookies will impact a brand’s ability to garner valuable insights, build retargeting audiences, and run conversion-based buying. For more, see our 2020 article, Growing Privacy Concerns Put Social Networks’ Targeting at Risk.) Phasing Out the Facebook Pixel. Platform Integration. Manual Setup.

API 155

API Conversation Tips Facebook 155

Pam Moore

JANUARY 14, 2020

Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Share a video on Facebook. Share a post from your grandma on Facebook. Your personal brand is: .

Brands 78

Brands Training Template Templates 78

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. The Brands Using Paid Social Have Changed.

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Sentiment B2B HootSuite Retail 95

Ignite Social Media

JANUARY 3, 2020

Now, as we step into 2020 armed with learnings and experience over the last decade, we take a look at what’s next for social media’s ever-evolving landscape. Here are our social media predictions for 2020. Brands Will Dabble in Less-Traditional Social Platforms. So, what channels does that leave us with? TikTok, for starters.

Instagram 78

Instagram Reddit Upcoming Social Media 78

Jon Loomer

NOVEMBER 15, 2022

In particular, will Facebook ads CPM costs increase? Let’s discuss how CPM impacts Facebook advertising results and the trends that we are seeing so far… Why CPM Matters. Combined with brands willing to offer special deals and you can absolutely find success this time of the year. Rising CPM could be an easy target.

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CPM Cost Facebook Advertising 187

Ignite Social Media

JANUARY 6, 2020

Facebook – 2010. Facebook introduces liking individual comments. Facebook becomes the 3 rd largest web company in the US behind Google and Amazon, where it still sits in 2020. Facebook reaches 500 million users , making it the biggest and fastest growing social network. Let us know in the comments!

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MySpace Instagram Social Networking YouTube 134

Oktopost

AUGUST 27, 2020

Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. billion by the end of 2020. So keeping these qualities in mind, meet are our top 10 B2B experts to follow in 2020 and beyond. One of her recent pieces was about the importance of brand voice during a social crisis.

B2B 125

B2B Influencer LinkedIn SEO 125

BeingOptimist

JULY 27, 2020

Facebook is one of the best social media platforms online for marketing. In this article, I will explain to you how to change Facebook business page name from different devices. To avoid losing the followers and the Facebook page posts, you would keep the existing page instead of creating a new one. Visit your page.

How To 110

How To Facebook Guidelines Policies 110

Pam Moore

DECEMBER 9, 2019

If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Have you noticed how noisy the digital and social web is becoming?

Template 78

Template Templates Social Media Content 78

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. billion people.

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Report Social Media Yahoo Analysis 145

Social Media Strategies Summit

MARCH 11, 2021

Considering it had only 1,500 users in May 2020, Clubhouse is clearly doing something right. Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. 6 Ways Brands Can Start Using Clubhouse. Brands have already been trialing this approach. On Twitter, Elon Musk has 48.3

Brands 228

Brands Conference Hosting Conversation 228

Later

MAY 29, 2020

A flurry of new features is coming to Instagram in 2020, including Facebook Shops, IGTV Ads, Instagram Live shopping, and so much more! Keep reading to learn more about all the new and exciting Instagram features coming in 2020: Table of Contents. Facebook Shops. Instagram Feature #1: Facebook Shops.

Features 82

Features Instagram Badge Influencer 82

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Make TikToks.” original sound – barbie.

Brands 120

Brands UGC Authentication Comparison 120

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. The “no-edit” edit was a big trend in 2019, and it doesn’t seem to be going anywhere in 2020. Link in bio for the story! ?????????

Trends 87

Trends Instagram Marketing Influencer 87

Pam Moore

DECEMBER 9, 2019

If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Have you noticed how noisy the digital and social web is becoming?

Template 78

Template Templates Social Media Content 78

Ignite Social Media

NOVEMBER 2, 2020

Aside from creating, editing, and sharing your own videos on Reels, users can repost old videos, share educational content, showcase products or services, lead tutorials, show behind-the-scenes, announce brand news, take part in viral trends, and much more! Find out how to get your brand ready for Instagram Reels. stats here ).

Instagram 179

Instagram Brands Sports Feed 179

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Instagram 145

Instagram Social Media Marketing Survey 145

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. billion monthly active users. Owlet Baby Care.

Campaign 142

Campaign Facebook Influencer Embedding 142

Ignite Social Media

AUGUST 17, 2020

Brands are likely to pay more for advertising as we head into the holiday season and the U.S. With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020). What is the Facebook Learning Phase? presidential election.

Cost 205

Cost Facebook Upcoming How To 205

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Clearly, Facebook hopes that by attaching its latest attempt to an already popular platform, it’ll see much better results. Showcase Your Brand Personality.

Instagram 234

Instagram Brands Real Estate Remix 234

Social Media with Romona

FEBRUARY 21, 2020

Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding. ?Previously, Previously, I had mentioned that Facebook removed the schedule posts feature when they rolled out the Facebook Creative Studio and their Publishing platform to… Read more.

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Facebook Affiliate marketing How To Training 52