Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

We'll be diving into digital frameworks, content calendars and plans, strategic and tactical options for social media, personal branding, business branding, measurement and more. Using data to create memorable brand experiences. Need help taking your brand to the next level?

Facebook’s Clear History Tool: Everything We Know So Far

agora pulse

Every few months, Facebook releases a change to the platform. And with every single tiny, minor update, we see a rash of dramatic blog posts claiming that the Facebook Apocalypse has begun and that Facebook Is Finally Dead. Facebook’s clear history tool is coming.

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Ignite Your Week: Micro-channels are the New Brand Channel for Gen Z

Ignite Social Media

In this week’s edition of Ignite Your Week, we’re talking about micro-channels and how micro-channels might very well be the brand new channel for generation Z. Essentially what’s happening is generation Zer’s are recreating Facebook groups on Instagram.

How to Build Your Brands Social Media Content Library

Ignite Social Media

Read on for tips on how to ensure your brand stays agile and top of mind by building a top-notch content library. After all, story-telling is one of the most powerful ways to engage customers with your brand. Let’s face it—generating quality, engaging content is tough.

The Do’s and Don’ts of Setting Up a Facebook Messenger Chatbot

agora pulse

No wonder that 80% of businesses already use them or plan on using them by 2020. A chatbot that specifically resides on Facebook Messenger is known as a Facebook Messenger chatbot. In this post, we’ll look at some of the do’s and don’ts of setting up a Facebook Messenger chatbot.

6 Reasons Your Business Needs a Facebook Messenger Bot

Later

Did you know that 80% of businesses plan to use Facebook Messenger bots by 2020? . Messenger bots are hugely valuable to businesses and can be programmed to perform all kinds of tasks — everything from customer support, building brand awareness, and even acquiring new customers!

How to Increase Your Brand Awareness Via Social Media

Socialmedia.biz

billion by 2020. In order to maximize brand awareness and be successful on social media, you’ll need to implement a strategy with clear objectives. There are still ways to boost your growth, even if you don’t have the staff or budget of bigger brands.

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5 Ways Socially Mature Brands Deliver Great Customer Experience

Convince & Convert

With everything moving faster, you have to be on the ball with regards to your communication strategy, branding, and customer interactions. In addition, you are no longer competing exclusively with brands in your industry. If you are discussing an issue on Facebook, keep it on Facebook.

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The Do’s and Don’ts of Setting Up a Facebook Messenger Chatbot

agora pulse

No wonder that 80% of businesses already use them or plan on using them by 2020. A chatbot that specifically resides on Facebook Messenger is known as a Facebook Messenger chatbot. Benefits of Facebook Messenger Chatbots. Do’s of Setting Up Facebook Messenger Chatbots.

Virtually There With Virtual Reality For Brands

Twist Image

We are seeing how Facebook's 360 degree videos will evolve into Oculus , etc. In terms of simplicity, this is how I think brands needs to define the difference between the two: Augmented reality. Some reports say that this will be a $150 billion market by 2020. brand.

May Social Media Trends

Ignite Social Media

On the marketing side this seems promising for brand engagement and the possibility to buy ad space where thought leaders & consumers will be. According to Forbes, Gen Z will be the leading consumer by 2020 with a whopping 29 to 143 billion in spending power!

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Does A Personal Brand Scale?

Twist Image

After spending a few days at Content Marketing World , this past week, my head is still spinning over the myriad of opportunities that brands have when it comes to creating better relationships with customers. We wound up having a fascinating conversation about how to grow a digital marketing business while making a personal brand scalable. brand. facebook. pr 2020.

Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!

Buffer Social

This week (episode #114) we’re chatting about all of this and more: Instagram’s co-founders are stepping down from their positions at Facebook, sending a shock through the industry. Facebook launches a powerful new ad format – Stories Ads. Facebook shares fell about 2.2

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5 Gig Economy Marketing Tips for Social Media

Socialmedia.biz

The “gig” economy represents 34% of the economy , but that figure is expected to rise to 43% by 2020. Develop Your Brand. In the gig economy, you are your own brand. When developing your brand, focus on what makes you different from your competitors. Join Facebook Groups.

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Social Media and eCommerce: Ignite Your Week

Ignite Social Media

This increase in customer acquisition cost means marketers and brands need to find cost-effective ways to attract customers. Additionally, brands need to ensure they’re using the right platforms to promote their products. Next Steps for Brands.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. As one would suspect, Facebook is the most popular method for sharing interesting content. Blogging increases web traffic by 55% for brands.

10 Social Media Predictions for 2019

agora pulse

FUN FACT- If the famous Cambridge Analytica scandal had happened after GDPR, Facebook’s fine would have been €1.4 In line with GDPR rulings, Facebook and the main social media channels made changes to the way advertisers can use data. Instagram Will Overtake Facebook.

25 Killer Resources to Learn Storytelling

Writtent Blog

You know what the best thing about brand storytelling is? Research indicates that Facebook may soon lose its hold as the world’s most-popular social media network. Duarte is a graphic designer-turned-agency owner, who’s quickly become the leading expert on visual brand storytelling.

TED Conference, Flying Cars, UberEATS And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

The company is hoping to have a demonstration ready for 2020 and earmarked 2023 for putting them into service. brand. facebook. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base).

2019 Social Media Trends to Watch

Ignite Social Media

These perceptions steer users’ decision-making process when deciding who to follow and, ultimately, which brands to trust on social media. A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media.

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The Marketing Performance Blueprint

Twist Image

To think that brands still don''t understand the power of performance-based marketing and look quizzically at marketing automation is astounding. As marketers, we''ve begged - for decades - to get better at knowing our consumers and being able to deliver a more personalized brand experience to them. brand. facebook. pr 2020. Episode #423 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Unfortunately, no one has a crystal ball to see who is going to be the next Facebook, Instagram, or Snapchat. Social media platform your brand should check out: Houseparty.

Social Media Scheduling with Later: 5 Tips & Tricks

Later

If you manage social media for your brand and business, you probably already know how important forward planning and social media scheduling is for success. . The same is true on Facebook, where the ideal length of a post caption is somewhere between 40 and 80 characters.

ICYMI – Digital Wake, Tweetdeck, Snapchat

Danny WhatMough

Facebook rolls out dynamic product ads. billion by 2020. Twitter engagement for brands is increasing. Facebook looking to capitalise on cinemagraphs. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Max Tatton-Brown and I recorded our latest version of Digital Wake this week. Listen to it here. Twitter launches Tweetdeck teams.

TED Conference, Flying Cars, UberEATS And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

The company is hoping to have a demonstration ready for 2020 and earmarked 2023 for putting them into service. brand. facebook. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base).

How Century 21 Creates Award-Winning Real-Time Social Media

Convince & Convert

No one is going to buy a house on Facebook. Some offices have their own Facebook and Twitter accounts, and they leverage the content that Matt’s team provides. via Century 21 Facebook. Each franchise, even each agent, is its own brand.

The Speed Of Tesla, Amazon's Voice And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

It will only be available in 2020. brand. facebook. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

The Bots Are Here, And They’re Coming For Your Jobs

Convince & Convert

By 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human. Reliable rumors point to an upcoming announcement of a Facebook Messenger Bot Store in April. Facebook currently has over 1.04

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How to Be Great at Social Media for Financial Services

agora pulse

We all once used cold leads list to retarget on Facebook because nobody was checking and it seemed less obvious than spamming people on email. Facebook now binds marketers using lookalike lists to comply with GDPR rules and will impose penalties on marketers ignoring the rules.

The Porous Web

Twist Image

When we think of a solid marketing mix (from a promotional perspective), there is no doubt that brands need to now find balance in a world where paid media (buying ads) dances cheek to cheek with earned media (getting attention via media outlets without paying for it) and owned media (websites, blogs, e-newsletters and more). Plus, if anyone ever does a search on a brand, that will be the raw brand experience (good, bad or neutral). The impermanence and efficiency of brands.

Six Links Worthy Of Your Attention #364

Twist Image

Turns out that the cost of solar energy is falling faster than anyone expected, and if trends continue, by 2020 solar will be cheaper than coal." Feel free to share these links and add your picks on Twitter , Facebook , in the comments below or wherever you play. brand. facebook. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

9 Resolutions Every Marketer Should Make for 2019

The Realtime Report

Over the past few years, many brands have fallen into the habit of using social networks primarily as distribution platforms for content and advertising. Here’s a sobering statistic: it’s estimated that 5% of a brand’s content generates 90% of engagement, on average.

Our Predictions for the Next 10 Years in Social Media Marketing

Ignite Social Media

Facebook, Snapchat and other channels have been testing a variety of tools to help accomplish this, but we think that they will tighten that up and get marketers even closer to that ever-elusive social ROI question.

36 Sensational Social Media Stats and Facts

Webbiquity SMM

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well.

Connect The Dots Marketing

Twist Image

Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. About 30% of searches will be done without a screen by 2020. Chatbots are becoming foundational to a brand's marketing strategy. . Facebook Messenger has over one billion users, and it is growing faster than Facebook. "If This is, truly, what brands need to think about. One of the biggest challenges that brands will face this year. brand.

Should We Rate Ads Or Just Watch Them? Or Neither

Twist Image

Make no mistake about it, while social media did usher in an opportunity for brands to engage in conversations with their consumers and provide them with digital products and services to better (and more deeply) connect, it has not gone as hoped (or predicted by people like me). With that, the tools, channels, platforms, products and services are available for brands to tinker with. Most would admit that this is still not the ideal way for a brand to get a message to a consumer.

Shape Up Your Social Media For 2019

agora pulse

Taking action: Don’t get complacent about the big five (Facebook, Twitter, Instagram, LinkedIn and YouTube). Video is going to dominate 80% of all web content by 2020 and as viewers retain 95% of a video marketing message as opposed to 10% when reading text, it makes perfect sense.

11 Types of Video Content Every Business Needs to Create

Rebekah Radice

Or that online videos will account for more than 80% of all consumer internet traffic by 2020? 82% prefer live video from a brand as opposed to social posts. Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand.

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3 Predictions For IG Shopping and the Future of Ecommerce on Instagram

Buffer Social

” But despite these worries, brands are definitely seeing success with the current version of Shopping on Instagram. Since the features rolled out, accessories brand Natori has seen a 100 percent week-over-week increase in revenue from Instagram.

Top 5 Instagram Marketing Trends for 2019

Later

Just like you have a content calendar for your Instagram, Twitter, and Facebook channels, in 2019 you’ll want to be doing the same with Instagram Stories. Until then, you can always create your own branded Instagram Stories GIFs !

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