Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

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Ignite Social Media

JANUARY 7, 2020

Social media conferences are an excellent way to learn about new strategies and approaches to social media marketing that other brands and industries are testing out. They also offer networking and exposure opportunities for all levels of marketers. Check out our top picks for social media conferences to attend in 2020!

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Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

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Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Did it happen this year? Year-Over-Year Comparison.

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Ignite Social Media

JUNE 30, 2020

Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020). Of course, this is a highly personalized decision for each brand to make based on a wide array of factors.

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Brands Facebook Advertising Policies 117

Ignite Social Media

AUGUST 27, 2020

2020 has been quite the year for social media. We have seen videos dominate 2020 in short form, with the rise of TikTok and Instagram stories , as well as the continual presence of long-form video on channels like YouTube. Industry giants like Facebook, Instagram, and YouTube have dominated as the most popular platforms for years.

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Trends Social Media Content Retail 127

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing?

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Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Don't you fear.

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Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. But will it be enough to compete with marketers’ attention towards TikTok? View this post on Instagram.

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Trends Instagram Marketing Influencer 87

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. A post shared by Beyoncé (@beyonce) on Feb 2, 2020 at 4:37pm PST.

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Instagram Social Media Marketing Survey 145

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Don't you fear.

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Template Templates Social Media Content 78

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park. Here’s what marketers need to know about TikTok before jumping in. Influencer Marketing.

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Brands Facebook LinkedIn Influencer 176

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. That’s more than Facebook (69% of American adults). use YouTube.

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Statistics YouTube Marketing HootSuite 145

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Remind Followers About Alternatives to Shipping.

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Campaign Social Media Retail How To 130

Pam Moore

FEBRUARY 23, 2020

?. Brands are feeling the weight of competition in a digital world that never shuts off. How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! Embrace Change.

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Pixlee

JULY 7, 2020

Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. Brand success looks very different in 2020 than it did previously.

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Brands UGC Communities Class 57

Pam Moore

JANUARY 14, 2020

Personal branding can not be ignored in 2020. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not. Share a video on Facebook. Share a post from your grandma on Facebook. Your personal brand is: .

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Brands Training Template Templates 78

Later

JULY 3, 2020

To help keep your business ahead of the game, we’re highlighting 8 of the biggest Instagram trends of 2020: Instagram Trends 2020 #1: The Rise of Instagram Shopping. Instagram Shopping presents a huge opportunity for brands not only to influence and inspire shoppers but also to sell to them.

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Trends Instagram Meme Badge 110

Jon Loomer

NOVEMBER 15, 2022

In particular, will Facebook ads CPM costs increase? Let’s discuss how CPM impacts Facebook advertising results and the trends that we are seeing so far… Why CPM Matters. Combined with brands willing to offer special deals and you can absolutely find success this time of the year. Within Marketing Pulse.

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CPM Cost Facebook Advertising 187

Ignite Social Media

SEPTEMBER 27, 2019

As the social media landscape continuously shifts, so must your brand strategy for operating on the various platforms. Here are three social media statistics for 2020 that you’ll want to consider when mapping out your strategy. . Gen Z will account for 32% of the global population by 2020. What does this mean for brands?

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Statistics Social Media Strategy Instagram 114

Oktopost

AUGUST 27, 2020

Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. billion by the end of 2020. Ann Handley is a name synonymous with digital marketing.

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B2B Influencer LinkedIn SEO 125

Pam Moore

APRIL 15, 2020

? ?. Brands are feeling the weight of competition in a digital world that never shuts off. How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! Embrace Change.

Strategy 78

Strategy Video Marketing Training 78

Ignite Social Media

FEBRUARY 20, 2020

Facebook/Instagram took the biggest share racking up nearly $40 billion (yes, billion with a B) and about 83% of the total, followed by LinkedIn at $1.39 While Facebook alone had the most revenue overall, Instagram had the highest growth at 53%. billion and then Pinterest at $1 billion. State of Social Ad Spend Growth.

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Buy Instagram Social Media LinkedIn 151

Later

MAY 29, 2020

A flurry of new features is coming to Instagram in 2020, including Facebook Shops, IGTV Ads, Instagram Live shopping, and so much more! Keep reading to learn more about all the new and exciting Instagram features coming in 2020: Table of Contents. Facebook Shops. Instagram Feature #1: Facebook Shops.

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Features Instagram Badge Influencer 109

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. With shifting budgets, content changes, and messaging rifts, marketers have had to embrace agility. Although people are spending more time online in 2020, marketers social budgets are changing.

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Sentiment B2B HootSuite Retail 95

Ignite Social Media

MARCH 5, 2020

We know that Instagram Shopping has significantly grown over the last year, from buying from the brand’s site to now checking out directly on the platform. With Facebook’s various monetization methods already in play, it would only make sense for them to take these abilities to their other family of apps.

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Instagram Retail Influencer Feed 171

Ignite Social Media

JANUARY 3, 2020

Ten years ago, social media platforms were developing (some yet to be developed) and foreign to marketers. Now, as we step into 2020 armed with learnings and experience over the last decade, we take a look at what’s next for social media’s ever-evolving landscape. Here are our social media predictions for 2020.

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Social Media Strategies Summit

MARCH 11, 2021

Considering it had only 1,500 users in May 2020, Clubhouse is clearly doing something right. Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. With that in mind, here’s how you can start leveraging Clubhouse’s rapidly growing platform for your own marketing.

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Brands Conference Hosting Conversation 228

OnlineRockersHub Marketing Blog

JANUARY 24, 2020

Influencer marketing is all set to become a billion-dollar market with an increasing number of brands and businesses gaining commendable benefits. Common Influencer Marketing Myths and the Truth Behind! 1 Influencer Marketing is Expensive. 1 Influencer Marketing is Expensive. for each investment of $1?

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Influencer Marketing ROI Metrics 82

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Marketers may be missing out on some of today’s biggest digital opportunities. Essential headlines.

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Report Social Media Yahoo Analysis 145

Ignite Social Media

MAY 13, 2021

Today, phasing out third-party cookies will impact a brand’s ability to garner valuable insights, build retargeting audiences, and run conversion-based buying. For more, see our 2020 article, Growing Privacy Concerns Put Social Networks’ Targeting at Risk.) Phasing Out the Facebook Pixel. Platform Integration. Manual Setup.

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API Conversation Tips Facebook 155

Ignite Social Media

MARCH 12, 2021

Over the last year, brands have fixated on going viral on TikTok and are now looking at even newer apps like Clubhouse to stay relevant. With that mindset, many brands are missing out on existing opportunities that already have a steady fan base – Snapchat being one of them. than Facebook, Instagram, and Messenger combined.

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Features Social Media Marketing Activities 155

BeingOptimist

JULY 27, 2020

Facebook is one of the best social media platforms online for marketing. In this article, I will explain to you how to change Facebook business page name from different devices. To avoid losing the followers and the Facebook page posts, you would keep the existing page instead of creating a new one. Visit your page.

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How To Facebook Guidelines Policies 110

SocMed Sean

FEBRUARY 10, 2022

million more users than in 2020. As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. As of 2018, 71% of US businesses reported they use Instagram for marketing. Can Instagram be effective for marketers?

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Instagram Strategy Marketing Metrics 162

Ignite Social Media

NOVEMBER 2, 2020

Aside from creating, editing, and sharing your own videos on Reels, users can repost old videos, share educational content, showcase products or services, lead tutorials, show behind-the-scenes, announce brand news, take part in viral trends, and much more! Find out how to get your brand ready for Instagram Reels. stats here ).

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Instagram Brands Feed Feedly 179

Hootsuite

OCTOBER 8, 2020

That’s because social media statistics tell marketers how users are interacting with the platform. Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. These are all important Snapchat statistics in 2020 for businesses and brands. Let’s get started.

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Social Media Statistics Marketing Reddit 145

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Image source.

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Instagram Brands Real Estate Remix 234