Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. For entertainment via memes, humor subreddits, or to discuss TV or movies.

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Social Media Strategies Summit

JANUARY 2, 2020

As we ring in 2020 we enter not just a new year, but also a new decade. Social now dominates the way people communicate, shop and interact with brands. In 2020, succeeding with social will mean thinking “social first.”. million , leading the brand to declare a nationwide shortage. #6 6 Popeye’s Takes a Jab at Chick-Fil-A.

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Likeable

DECEMBER 17, 2019

But you can’t spend the holidays dwelling on 2019—you only have a few days to acquaint yourself with the biggest shifts coming in 2020! Look for that to change in 2020 (just in time). In 2020, look for users to gladly re-shoulder the burden of deciding what content they see. What happened to social media?

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agora pulse

OCTOBER 6, 2020

Further, 31% of small businesses stopped updating their Facebook pages at this time. Brands are seeing an engagement rate of just 0.09% on Facebook. Brands are seeing an engagement rate of just 0.09% on Facebook. The marketing budget of most brands increased following COVID-19. back in February 2011.

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Sprout Social

SEPTEMBER 23, 2021

Even major brands are taking note. According to the 2021 Pinterest Predicts report, there was a 155% increase in searches year over year for “crochet basics” from 2019 to 2020. 3 trend forecasting tips for retail brands. Follow the memes. Memes work for more than just quick laughs during work breaks.

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Sprout Social

OCTOBER 5, 2022

The magic of spooky season is in the air and it’s time for your brand to get in on the fun. In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Their simplicity and prominence means they’re a perfect fit for brands of all kinds.

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Sprout Social

AUGUST 11, 2020

— Liverpool FC (Premier League Champions ??) (@LFC) June 25, 2020. — NBA (@NBA) July 22, 2020. Gathering fan feedback via polls or Q&A sessions on Instagram or Facebook Live. — Tottenham Hotspur (@SpursOfficial) July 19, 2020. — MLB (@MLB) July 22, 2020. pic.twitter.com/qX7Duxoslm.

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Keyhole.co

OCTOBER 30, 2023

Burger King’s official US account has a large following on all major social media platforms: Facebook: 8.5 Burger King’s marketing strategy generates a lot of buzz across their social media platforms, leading to high engagement and ensuring the brand is always at the forefront of people’s minds. million Twitter: 2 million Instagram: 1.9

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Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Take advantage of low-lift, quick-cut tutorials.

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Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

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Later

DECEMBER 11, 2020

to call “unprecedented” the buzzword of 2020 is an understatement. . Instagram Carousel Posts and Memes Will (Continue to) Go Viral. A Shift to Virtual Brand Activations and Events. #1: 2020 was the year Instagram furthered its foray into becoming a digital storefront for brands and creators. . . #1:

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Later

DECEMBER 11, 2020

to call “unprecedented” the buzzword of 2020 is an understatement. . Instagram Carousel Posts and Memes Will (Continue to) Go Viral. A Shift to Virtual Brand Activations and Events. #1: 2020 was the year Instagram furthered its foray into becoming a digital storefront for brands and creators. . . #1:

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Sprout Social

MAY 26, 2020

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s use Facebook as a micro-example. The ways posts are prioritized by the Facebook algorithm. — New Basin (@NewBasin1) May 7, 2020.

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Hootsuite

MARCH 11, 2020

It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. Since then it’s grown into the Internet hub for brands, companies, and professionals of all stripes to connect, find talent, and share ideas. Source: Digital 2020.

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Oktopost

SEPTEMBER 13, 2022

billion in 2020. A social media presence allows you to build that trust by humanizing your brand and showing that you are an authority in your field. Build brand awareness: Social media is a cost-effective way to increase brand awareness for your financial services company. Able to share short videos on any topic.

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Sprout Social

APRIL 16, 2020

The immediacy of social platforms makes it easier than ever for brands to connect with their followers, whether it’s to answer a customer question or to engage in witty banter. And there’s no greater feeling than seeing a Tweet you published take off and resonate with thousands of people online, or knowing you came up with a trending meme.

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Buffer Social

AUGUST 10, 2020

Platforms like Instagram and Facebook are constantly evolving, and as a result, the needs of marketers are always changing. As a brand we also need to talk about our products, a bit, ” he explains. Huel A post shared by Huel (@huel) on May 25, 2020 at 3:19am PDT. It’s especially difficult in the social media space.

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Visually SM

JULY 20, 2020

The format is recommended to improve brand reach in the online environment. Brands, friends, family, and several other pages end up competing and endeavoring to guarantee one more minute of the user’s attention, which, in turn, engages with those contents that arouse a sense of identification and interest , due to personalization.

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Hootsuite

JANUARY 22, 2020

People expect to be able to connect with businesses on social channels, whether Facebook, Instagram, LinkedIn—or even TikTok. More than 40% of digital shoppers use social media to research new brands and products. That includes keywords, hashtags, mentions, and messages for your brand and competitors. Competitors and partners.

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Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

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agora pulse

DECEMBER 13, 2018

FUN FACT- If the famous Cambridge Analytica scandal had happened after GDPR, Facebook’s fine would have been €1.4 In line with GDPR rulings, Facebook and the main social media channels made changes to the way advertisers can use data. 80% of audiences would rather watch a live video from a brand than read a blog.

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Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

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Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020.

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Hootsuite

SEPTEMBER 15, 2022

They’re the ones who goof around with brands, poke fun at celebs and make jokes that don’t really hurt anyone. These trolls can still be a nuisance for brand managers, but they could also provide a lot of fun social engagement. “Don’t reply to someone who just wants to pester the brand and gain internet clout.

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Later

DECEMBER 4, 2020

There’s no doubt about it, 2020 has been a year like no other. Buckle up, it’s about to be a wild ride: The Top 10 Social Media Moments of 2020: TikTok Went Viral. Brands Became Broadcasters. 2020 will forever be the year that TikTok took the world by storm. Ready to recap the best of them? Tiger King Broke the Internet.

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Later

MAY 24, 2020

In fact, screen time across the board has risen, with views on Instagram Live doubling in one week and Facebook and Instagram Facebook and Instagram seeing a 40% increase in usage. A post shared by Later: Social Media Scheduler (@latermedia) on Mar 24, 2020 at 8:51am PDT. Remember, you’re in control of your feed!

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Hootsuite

JULY 14, 2021

For commitmentphobes, the word “engagement” might be a terrifying and loaded one — but for social media marketers, Facebook engagement is the holy grail. Of course, we’re not talking about popping the big Q: we’re talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Keep it short.

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Hootsuite

MAY 7, 2020

But the viral video app’s success has not come at the expense of competitors like Facebook, Instagram, or even Snapchat. For Facebook, it’s Lasso. These TikTok statistics will help you tell the forest from the memes. Source: Digital in 2020. 1 downloaded app of 2020. Not yet, at least. Instagram has Reels.

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Hootsuite

AUGUST 17, 2020

If you’re new to paid social, 2020 is an interesting time to get started. The major social networks are reporting some ups and downs in their revenues as many brands pause their advertising, either to save money during an economic downturn, or to take a moral stance against hate speech. But at the same time, ad spend isn’t keeping up.

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Digimind

FEBRUARY 11, 2021

But this was the conclusion of “ The Tiger King ”, a limited series Netflix docudrama that became the talk of Twitter and Facebook, with a deluge of memes, GIFs, and posts people found relevant to the COVID-19 lockdown circumstances that turned the streaming platform into one of the most talked about brands online.

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Ignite Social Media

JANUARY 2, 2020

2019 brought with it many platforms changes, memes, and trends that kept marketers on their toes. As we’ve entered into 2020 , here are a few social trends from 2019 that we hope stay in 2019. Facebook only’ brands. In 2020, “just” being on Facebook shouldn’t be an option. Repetitive memes.

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Hootsuite

OCTOBER 23, 2023

Spooky season is upon us, which means social media managers are practicing a time-honored Halloween tradition: asking themselves once a day, “How many Hocus Pocus memes are too many Hocus Pocus memes?” The pressure to create and provide on-theme content in October is high for many content creators and brands. You’re a mechanic?

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Later

DECEMBER 23, 2020

2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between. A lot of brands are cleverly repurposing video content from one platform to another. Adam Mosseri (@mosseri) December 10, 2020. If you’re an e-commerce brand, now’s the time to get your digital storefront up and running.

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Hootsuite

MAY 10, 2021

To maintain consistent brand voice and messaging across every platform, companies rely on social media style guides , social media guidelines , and social media policies. These are some of the key goals for big companies on social media: Increase brand awareness. Social listening also allows brands to show up when it counts.

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Digimind

FEBRUARY 11, 2021

But this was the conclusion of “ The Tiger King ”, a limited series Netflix docudrama that became the talk of Twitter and Facebook, with a deluge of memes, GIFs, and posts people found relevant to the COVID-19 lockdown circumstances that turned the streaming platform into one of the most talked about brands online.

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Sprout Social

JULY 26, 2022

Finding the right content creator for your brand is kind of like dating. Use this information to vet content creators and build lasting relationships with people that enhance and expand your brand. Where to find the right content creators for your brand. What content creators want from brand partnerships. Who is she?

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Sprout Social

MARCH 1, 2021

But when marketers take advantage of elements of a culture without their brand first earning credibility in that community, they risk crossing the line into cultural appropriation. More nuanced examples have come from marketers misusing and misunderstanding memes, GIFs, slang and other language choices. What is cultural appropriation?

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