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Strategy Note: Facebook F8 2019

Ignite Social Media

The redesign, called FB5, is also prioritizing a focus on your communities and groups. Facebook is also introducing an opt-in ‘Meet New Friends’ feature which aims to help people start friendships with members of their shared communities and expanding Facebook Dating. New Tools for Groups.

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Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

The OPC = other people's content and other people's community. Communities create markets, but only after you make the first investment in the human beings within. I share 10 golden rules to ensure you achieve the greatest results possible when engaging and participating in communities. People are the heartbeat of business.

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Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

The heart of digital and social marketing success is community. The true power comes in the form of community. Communities are not just born overnight via a fast “pop-up” Facebook group with an intent to pursuade people to buy from you. The truth is that communities take time. Planning takes focus and time.

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How Campaign Budget Optimization (CBO) is Performing Around The World

Jon Loomer

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. That doesn’t mean there aren’t some generally-accepted CBO guidelines as well as some pros and cons of using it. Best Practices and Guidelines. Testing CBO – Discovering Pros and Cons.

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How cannabis brands are elevating their social media content

Sprout Social

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. The challenges of cannabis social media marketing. 4 brands elevating their cannabis social media content.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. A post shared by Creators (@creators) on Sep 29, 2019 at 5:54am PDT. Finally, in order to keep our community safe, we’ll be updating our branded content policies in the coming year.

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Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

An employee advocacy program provides guidelines, resources, and rewards. The 2019 Edelman Trust Barometer found that 67% of employees expect their employer to have “a greater purpose” and their jobs to have a “meaningful societal impact.” A post shared by Alana E (@alanamonique6) on May 22, 2019 at 12:36pm PDT. An Apple Watch.