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Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

An employee advocacy program provides guidelines, resources, and rewards. The 2019 Edelman Trust Barometer found that 67% of employees expect their employer to have “a greater purpose” and their jobs to have a “meaningful societal impact.” Target employees share the volunteer work they do with the social hashtag #TargetVolunteers.

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How cannabis brands are elevating their social media content

Sprout Social

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. The challenges of cannabis social media marketing. 4 brands elevating their cannabis social media content.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. A post shared by Creators (@creators) on Sep 29, 2019 at 5:54am PDT. Finally, in order to keep our community safe, we’ll be updating our branded content policies in the coming year.

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Social media and journalism: how to effectively reach the public

Sprout Social

— The Associated Press (@AP) October 29, 2019. Relevant hashtags related to what you’re covering. Journalists represent a community. For example, the New York Times’ guidelines for journalists heavily emphasizes respect and objective reporting. Kessel (@jonah_kessel) December 12, 2019.

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20+ Creative Social Media Contest Ideas and Examples

Hootsuite

Check out our Facebook and Instagram contest ideas for suggestions and guidelines.(PS: Simply create a post with an explanatory caption, include an entry deadline and simple guidelines, and voila! Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. Share or RT to enter.

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Always up-to-date list of Facebook ad sizes & specs

Sprout Social

Last updated: March 26, 2019. Last Updated: March 5, 2019 Whether it’s a brand promotion, video, news update or even a meme, visual content rules. Let’s get started: Image guidelines. Not sure how many hashtags it takes to improve your post's engagement on Instagram? Video guidelines. Nearly everyone is there.

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Social Media in Higher Education: 8 Essential Tips

Hootsuite

A post shared by Harvard University (@harvard) on Oct 8, 2019 at 6:54am PDT. It’s also a community where people develop deep, life-long connections with one another. — Stanford University (@Stanford) September 13, 2019. A post shared by The University of Iowa (@uiowa) on Sep 13, 2019 at 6:35pm PDT.

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