Employee Advocacy on Social Media: What is it and How to Do it Right
Hootsuite
JULY 2, 2019
An employee advocacy program provides guidelines, resources, and rewards. The 2019 Edelman Trust Barometer found that 67% of employees expect their employer to have “a greater purpose” and their jobs to have a “meaningful societal impact.” Target employees share the volunteer work they do with the social hashtag #TargetVolunteers.
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