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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. This post offers a guide to programmatic advertising and the trends shaping the industry in 2019 and beyond. Programmatic Media Buying. Social Engagement. What to Expect in 2019 and Beyond. Source: Choozle.

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YouTube Analytics: 21 Metrics That You Should Track

Keyhole.co

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools. So why is YouTube such a big deal? Make better content Content is King.

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The Best Instagram Stories of 2019

Buffer Social

Instagram Stories was one of the most dynamic social media channels in 2019. And at Buffer, Stories has been a major focus in 2019 as well. Within the Buffer product , we debuted Stories scheduling to help you plan and manage your Stories content, and we released advanced Stories analytics to help you know what’s working.

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10 Pinterest statistics marketers must know in 2019

Sprout Social

As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. On top of that, the channel has an awareness reach of 72% as of February 2019. With a little help from a tool like Sprout Social , you may even find out exactly where your audience comes from and tailor your content accordingly.

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15 most engaging Back-to-School social media posts

Unmetric

We looked at the back-to-school social media trends over the years using, Unmetric Discover , the world’s largest branded content catalog, to see what brands have done in the past for their back-to-school social media campaigns. Struggling to come up with back-to-school ideas on social media? Tic Tac Global.

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5 goals you can accomplish with social media video marketing

Sprout Social

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. billion by 2021.

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How to Measure Your Social Media Performance

Rebekah Radice

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance. So how do you get started?