Sprout Social

JANUARY 10, 2019

Instagram used to be a black hole in terms of third-party marketing tools. Fast forward to 2019 and times have changed. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though.

Analytics 110

Analytics Instagram Tools Hashtag 110

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Welcome to planning season!

Campaign 111

Campaign Social Media Metrics Trends 111

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 In other words, video is still very much an effective tool in a marketer’s arsenal. If you’re like the majority of social marketers , brand awareness is your top goal.

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Video Social Media Wireless Marketing 131

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. Investing in video—and YouTube in particular—is key to a strong marketing strategy. Maybe it’s a new slogan, branding campaign, social strategy, or product idea.

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Metrics Analytics YouTube Price 98

Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. On top of that, the channel has an awareness reach of 72% as of February 2019. As of 2019, 79.5% As of 2019, 79.5% So, what does this mean for your brand?

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Statistics Marketing Travel Buy 111

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

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Video Social Media Strategy Film 144

Keyhole.co

MARCH 24, 2024

In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

Communities 59

Communities Social Media Strategy UGC 59

Later

DECEMBER 12, 2018

Get a glimpse of what’s to come with these 2019 Instagram predictions from influencers, experts, and the strategists behind some of your favorite Insta-brands. Here are the top Instagram predictions for 2019, according to social media experts: Instagram Predictions #1: Instagram Will Invest Heavily in IGTV in 2019.

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Instagram Authentication Influencer Analytics 90

Social Media Strategies Summit

SEPTEMBER 12, 2019

In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. This post offers a guide to programmatic advertising and the trends shaping the industry in 2019 and beyond. Programmatic Media Buying. Social Engagement. What to Expect in 2019 and Beyond. Source: Choozle.

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Unmetric

DECEMBER 23, 2019

The four-day celebration of Pongal, which marks the beginning of the harvest season in India, is a great opportunity for brands in India to kick off the year with creative social media campaigns. Take a look at the top 21 social media posts of 2018 around Pongal which can help inspire ideas for your 2019 Pongal social media campaigns.

Social Media 101

Social Media Smart Phone Insurance Sports 101

Ignite Social Media

OCTOBER 24, 2019

As a result of ever-changing content algorithms, social media benchmarks are fickle. There’s a good chance what will follow in this post will be irrelevant as soon as it’s published but, what the heck, let’s look at a few social media stats and benchmarks we’ve seen over the past few months.

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Social Media Sample Samples Hashtag 65

Buffer Social

DECEMBER 10, 2019

Instagram Stories was one of the most dynamic social media channels in 2019. And at Buffer, Stories has been a major focus in 2019 as well. Within the Buffer product , we debuted Stories scheduling to help you plan and manage your Stories content, and we released advanced Stories analytics to help you know what’s working.

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Instagram Patterns Template Templates 98

Oktopost

JUNE 18, 2019

It’s 2019, and businesses now have many ways to gather, slice up, and analyze data. With all that available, there’s no excuse for running a business-to-business marketing campaign that can be accurately described as, “throwing stuff at the wall and seeing what sticks”. For digital marketers, that’s even more important.

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B2B Strategy Marketing Conference 95

SocMed Sean

FEBRUARY 24, 2022

Since then, Mark Zuckerberg’s social media giant has only continued to grow. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. Is Facebook still a good marketing platform? Reasons to Continue Marketing on Facebook.

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Facebook Strategy Marketing Travel 130

Sprout Social

JUNE 25, 2019

After all, businesses have their hands full when it comes to social media and customer expectations. Here’s a quick glimpse from Sprout’s 2019 Social Index. With so much on our plates, it’s no wonder why brands are looking for helping hands who’ve walked the walk on social media. OK, fair question.

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Social Media How To Marketing ROI 95

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

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Social Media Meme HootSuite Influencer 142

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. As of January 2019, the highest number is India at 300 million users. As of the end of 2018, it boasted over 2.32

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CPC Facebook Marketing Advertising 111

Social Media with Romona

DECEMBER 30, 2019

Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding. Top 10 Social Media Posts of 2019 2019 has been very trying for me personally, but very good for business. Romona Foster.

Social Media 40

Social Media Affiliate marketing Training How To 40

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business.

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Analytics Data Training Marketing 60

Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. Between April and September 2019, Facebook says it disabled more than 3.2

Social Media 111

Social Media Facebook Marketing HootSuite 111

Unmetric

APRIL 2, 2019

A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. In 2019, collaborating with #BTS seems to be the way to go for brands! In 2019, collaborating with #BTS seems to be the way to go for brands! RT TO SPREAD!

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Social Media Brands Marketing Tourism 97

Ignite Social Media

MARCH 5, 2019

RALEIGH, NC, March 5, 2019 — Ignite Social Media, the original social media agency®, announced that they will be offering FREE social media consulting sessions for brand marketers each Friday throughout the month of March. Sign up here: Ignite Social Media Free Audits.

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Social Media Brands Marketing Consultant 70

agora pulse

NOVEMBER 6, 2019

Read on to find out how Digital Butter saved time and effort when the digital marketing agency began using Agorapulse. When’s the last time a digital marketing agency shared online its promises to clients ? Digital Butter is a digital marketing firm based in Durban, South Africa. How did you discover Agorapulse?

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Case Study Study Social Media Social Media Management 77

agora pulse

NOVEMBER 6, 2019

Read on to find out how Digital Butter saved time and effort when the digital marketing agency began using Agorapulse. When’s the last time a digital marketing agency shared online its promises to clients ? Digital Butter is a digital marketing firm based in Durban, South Africa. How did you discover Agorapulse?

Case Study 77

Case Study Study Social Media Social Media Management 77

Rebekah Radice

JANUARY 7, 2019

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance. So how do you get started?

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Social Media How To Metrics URL 145

Unmetric

MAY 28, 2019

Social media is a whole new ball game for brands. And one of them is almost always Linda from Marketing. And yet, there are some brands out there that are impressively strong at social. What secret social sauce do they use? — Wendy's (@Wendys) February 13, 2019. And how can your brand get in on it?

Social Media Management 111

Social Media Management Social Media Brands Class 111

Laurel Papworth

JULY 18, 2019

My 3 Day advanced social media intensive course is back! At the end of August, grab your laptop and head into Sydney CBD for a deep dive into the more advanced elements of social media marketing and strategy. 3 Day Advanced Social Media Training in Sydney. See More Info for … more info! ??.

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Training Social Media Course Analytics 65

Unmetric

OCTOBER 13, 2019

Victoria’s Secret is a world-renowned lingerie, womenswear, and beauty products brand that has an astounding social media presence. Head to any one of their social media accounts and you’ll find yourself lost in their ocean of visually captivating content. Or wait, is social media Victoria’s Secret?

Social Media 99

Social Media Apparel Fashion Instagram 99

Buffer Social

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. This is no small task on social media in 2019! Today’s most popular brands and influencers have given us a roadmap for how to grow your social media following. Follower counts matter. followers.

Social Media 79

Social Media How To Hashtag Instagram 79

Ignite Social Media

APRIL 2, 2020

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. market, we expect to see an increase in brand advertising in the space and a decrease in costs.

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Marketing Authentication Trends Feed 217

Proactive Report

DECEMBER 6, 2018

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. Marketing is no longer about the stuff you make, but about the stories that you tell.” ~ Seth Godin. . Use these pillars in animated video stories for greater impact in 2019.

Video 58

Video Trends B2B Marketing 58

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

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Campaign Social Media Social Media Management Team 141

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. And this is all despite the wealth of analytics and tools available to marketers today. There is no one-size-fits-all definition for social “success.”. on social media. 1: Define your social media goals!

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Social Media How To Metrics Analytics 99

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. But, social media event promotion is far from over once your guests walk through the door.

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Eventful Social Media Hashtag HootSuite 111

Likeable

JANUARY 23, 2019

Social media is constantly changing. As marketers, it’s imperative to stay up to date on the latest trends and research in order to know how to adjust strategies or where to shift budgets. To that end, we’re providing a roundup of the most important social media statistics you should know going into 2019.

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Statistics Social Media Marketing Instagram 92

agora pulse

FEBRUARY 19, 2020

So, what does this mean to marketers? With Hummingbird, the digital marketing community was introduced to a new concept, i.e. “things-not-strings” which means that now Google is using its existing and ever-growing knowledge graph (i.e., BERT Update was announced in 2019 as Google attempt to better understand a search query as a whole.

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Conversation Marketing Google Analytics 151