Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. What social activities (platforms, hashtags, accounts) should be used to reach them? Hashtag usage.

Social Media 113

Social Media Strategy Guidelines Template 113

agora pulse

OCTOBER 10, 2019

Holiday retail sales passed the $1 trillion mark in 2018. 73% more people used Instagram for holiday deals in 2018 compared to 2017. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. Remember your contest hashtags. HolidaySavings.

Instagram 90

Instagram Tips Hashtag Discount 90

agora pulse

OCTOBER 10, 2019

Holiday retail sales passed the $1 trillion mark in 2018. 73% more people used Instagram for holiday deals in 2018 compared to 2017. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. Remember your contest hashtags. HolidaySavings.

Instagram 91

Instagram Hashtag Discount Retail 91

Sprout Social

NOVEMBER 26, 2018

If you’re trying to master the social media marketing basics of hashtags, tagging and social media etiquette, look no further. 🙃 — Halo Top (@HaloTopCreamery) October 15, 2018. Bonus points if it’s a Superdawg ☝️🏈😄 Posted by Superdawg on Sunday, October 7, 2018.

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Social Media Marketing URL Hashtag 106

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Tracking what’s trending: Keep an eye on customer and influencer profiles in your space and find out what #hashtags they’re using, or trends they’re following. Hack your hashtag strategy. 70% of Instagram’s hashtags are branded.

Buy 111

Buy Instagram How To Geotagging 111

The Realtime Report

SEPTEMBER 8, 2022

Sascha has spent the last 3 years defining how to market on TikTok, having pioneered marketing on the platform in the UK in 2018, initially working within the music vertical to launch hashtag challenge campaigns.

Social Graph 91

Social Graph Comparison Features Communities 91

Buffer Social

OCTOBER 1, 2018

Today, in 2018, that number is very likely to be smaller than six percent. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). A post shared by REI (@rei) on Jun 24, 2018 at 4:21am PDT.

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Organization Flipboard Social Media Company 108

Sprout Social

JANUARY 16, 2020

Speaking of which, IHOP’s 2018 “IHOB” campaign which saw the brand temporarily deem themselves the “International House of Burgers” is actually another notable viral marketing example. Notable examples include Kylie Jenner’s infamous 2017 Pepsi ad and McDonald’s 2018 Rick and Morty promotion which resulted in riots. For example.

Meme 108

Meme Marketing Hashtag Campaign 108

Hootsuite

MARCH 16, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. TikTok was one of the most downloaded apps in the US, Japan, India, and Korea in 2018. . Hashtag Challenge : Ad appears on the Discovery page. Hashtag Challenge: $150,000 for six days. .

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Advertising Marketing Campaign Hashtag 141

Sprout Social

FEBRUARY 3, 2022

Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. For example, a Black Friday campaign is short-term while a hashtag campaign is longer-term). Below is an example of analytics using Sprout Social’s reporting suite. Promoting a #hashtag. See how that works? Measurable.

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Campaign Engagement Marketing Hashtag 138

Sprout Social

SEPTEMBER 24, 2018

Remember to add hashtags before you publish and link your video to external pages like your website, or other social channels. A post shared by Louis Vuitton Official (@louisvuitton) on Jun 25, 2018 at 1:35am PDT. 😍 A post shared by BuzzFeed (@buzzfeed) on Jun 28, 2018 at 10:06am PDT. Then, simply hit “post.”

Instagram 105

Instagram Fashion Hashtag Video 105

Hootsuite

JULY 2, 2019

Target employees share the volunteer work they do with the social hashtag #TargetVolunteers. Create a hashtag to promote a specific employee advocacy campaign. Then create a leaderboard to show who’s getting the most impressions or engagement for the hashtag. Emphasize your company’s reputation as an industry leader.

Social Media 111

Social Media Guidelines HootSuite How To 111

Sprout Social

AUGUST 22, 2018

According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. — Hot Topic (@HotTopic) August 20, 2018. — Slack (@SlackHQ) August 16, 2018. — Soylent (@soylent) August 13, 2018. We ship internationally! This should work!

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Twitter Tips Notification Sentiment 99

Ignite Social Media

SEPTEMBER 12, 2016

Meanwhile, the last couple of earnings reports for Twitter can best be described as flat. advertisers with international diversification kicking in by 2018. And finally, if you’re a big #hashtag fan, you can now start using them on LinkedIn too. Snapchat is reportedly on its way to its first billion-dollar year.

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Twitter Mobile Banking Hashtag 60

Sprout Social

OCTOBER 8, 2018

A post shared by lululemon (@lululemon) on Jun 19, 2018 at 5:26pm PDT. — lululemon (@lululemon) September 17, 2018. — lululemon (@lululemon) June 14, 2018. — lululemon (@lululemon) September 25, 2018. A post shared by Crunch Gym (@crunchgym) on Sep 21, 2018 at 9:55am PDT. CrunchGetsPersonal.

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Social Media Brands Instagram Training 94

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. According to Sprout’s 2018 Social Index , increasing brand awareness is the primary goal of 80% of business on social media. Sprout’s reporting makes it a cinch to keep an eye on your engagement metrics. Increase brand awareness.

Campaign 111

Campaign Social Media Metrics Trends 111

Likeable

FEBRUARY 12, 2020

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. Philadelphia Flyers. million impressions on social media.

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Sports Brands Authentication Meme 66

Pixlee

MARCH 10, 2020

According to a 2019 report, the average amount of time that people spend on TikTok is 52 minutes each day. According to a 2019 report, 41% of TikTok’s user -base consists of people who are between the ages of 16 to 24. ranks third with 123.8 million downloads, making it accountable for 8.2% of this app’s downloads. TikTok in 2020.

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Statistics Activities Study Hashtag 67

Pixlee

NOVEMBER 8, 2018

As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. User-generated content, such as a social feed curated according to Instagram hashtags, resonates powerfully with consumers, particularly at that crucial time prior to purchase. It’s one thing to see a blouse on a faceless mannequin.

Retail 69

Retail Curation Hashtag Fashion 69

Sprout Social

MAY 5, 2019

Influencer marketing agency Mediakix surveyed marketers at the end of 2018 to see what their feelings on influencers were for the new year. You can also use Sprout tools like the Twitter analytics report to identify potential influencers that will fit your campaigns. Sprout’s reporting makes it easy to tag campaign-related posts.

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Influencer Marketing Survey Campaign 112

Sprout Social

FEBRUARY 21, 2019

In the 2018 Sprout Social Index , we found that 57% of customers who reach out to brands have a question and 45% have an issue with the product/service. In one report, you’ll find what your brand sentiment is on Twitter while another one will tell you what type of content is resonating with your audience.

Twitter 79

Twitter Sentiment Hotels Influencer 79

Hootsuite

MAY 4, 2020

It’s a black-hat social media trick , like engagement pods, which we tried out in 2018. Customized Instagram analytics reports delivered automatically with the data that matters to you. Social listening and hashtag monitoring tools that surface the conversations your brand wants to be a part of (or just keep on top of).

Instagram 140

Instagram HootSuite Software Comments 140

Later

NOVEMBER 14, 2018

According to Facebook, 62% of shoppers report that their Christmas shopping usually continues past the holiday season. Tip #3: Create a Custom Hashtag for Black Friday or Cyber Monday. million posts under the #blackfriday hashtag on Instagram, and that number is only set to rise in 2018. Right now, there are over 6.3

Instagram 58

Instagram Tips Marketing UGC 58

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. Hashtag #AdobePerspective is used by the creative software company Adobe.

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Campaign UGC Content Tourism 43

agora pulse

MAY 23, 2018

With Social Quant, you connected your Twitter account to their site, picked keywords (which were likely hashtags) tweeted by people you wanted to follow, and you were done. On April 3, 2018, Twitter sent this email was sent to any user they believed had used Social Quant and a few of the other apps that found themselves in their crosshairs.

Twitter 72

Twitter Analytics Hashtag Price 72

agora pulse

MAY 23, 2018

With Social Quant, you connected your Twitter account to their site, picked keywords (which were likely hashtags) tweeted by people you wanted to follow, and you were done. On April 3, 2018, Twitter sent this email was sent to any user they believed had used Social Quant and a few of the other apps that found themselves in their crosshairs.

Twitter 72

Twitter Analytics Hashtag Price 72

Buffer Social

AUGUST 23, 2018

Hashtags : A great way to increase the visibility of your content to new audiences. Select your Posts Report and click “Most Popular”. If you’re interested in reading more, check out these awesome resources: The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018. – iTunes.

LinkedIn 104

LinkedIn Company Tips RSS 104

Keyhole.co

OCTOBER 10, 2023

Gather strategic insights When Nike released their 2018 ad featuring Colin Kaepernick after he took a knee during the National anthem, their online mentions began overflowing with negative comments including #boycottNike hashtags. The brand’s net positive sentiment dropped from 23% to -4%. How do you determine brand sentiment?

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Sentiment Analysis Brands How To 52

Buffer Social

NOVEMBER 12, 2019

The hashtag campaign “Opt Outside” has been a hit. . These little things – logo placement, color, font, hashtags — they make a difference! . Get this: During Black Friday 2018, there were reports of brands getting 2000% ROI from using SMS campaigns during the Black Friday weekend. . That’s an incredible number!So

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Social Media SMS UGC Marketing 67

Sprout Social

DECEMBER 17, 2018

There are hundreds of national, international and world hashtag holidays. From #NationalPancakeDay to #WorldBrailleDay, it’s clear that consumers want to connect with other people and brands around their shared interests, and hashtag holidays serve as opportunity to do that. Step 1: Choose relevant hashtags.

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Hashtag Survey Engagement Campaign 112

Later

JULY 3, 2020

This is big news for the platform as it’s the first time creators will be able to make money directly from IGTV since its launch in 2018. Tag @Over and use the hashtag #OverDesignChallenge That’s it! But that’s beginning to change. It was really just a matter of time. But fascinating, nonetheless). Here’s how to enter: 1.

Trends 110

Trends Instagram Meme Badge 110

Sprout Social

APRIL 26, 2018

For instance, tracking your top performing hashtags for the month or doing some competitive analysis. Once you’ve switched to a business profile, you’ll have the ability to connect your Instagram account to third party tools like Sprout Social , and get all the reports and analytics your heart desires. billion in 2017.

Instagram 110

Instagram How To Influencer Analysis 110

Sprout Social

JUNE 30, 2019

As of June 2018, Instagram has grown to a whopping 1 billion monthly active users , positioning itself as one of the fastest growing social media networks globally. Use Instagram as your platform to host the contest and make a hashtag to keep track of it all. This growth shouldn’t come at a surprise.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Later

SEPTEMBER 12, 2019

A post shared by Lamic Kirabo (@lamickirabo) on Nov 11, 2018 at 1:32am PST. In a recent report, AdWeek found that 85% of users say visual UGC is more influential in their decisions than brand-generated photos or videos. A post shared by Gabriella Cigliano (@bri.ellle) on Jul 3, 2018 at 3:33am PDT. View this post on Instagram.

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UGC Content Instagram Hashtag 60

Later

OCTOBER 9, 2018

Another study from UC San Diego and Yale found that people who clicked on about four times as many links as the average social media user, or who liked twice as many posts, reported worse mental health than the average user. A post shared by Alex Michael May Body Pos Babe (@alexmichaelmay) on Sep 30, 2018 at 4:01pm PDT.

Social Media Management 110

Social Media Management Social Media Tips Feed 110

Later

FEBRUARY 18, 2020

Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social. Once your campaign is live, you can measure your ad performance and see if they’re driving their intended goal with Ad Manager’s many reporting tools.

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Social Media Management Social Media Tools URL 104

Sprout Social

MARCH 2, 2020

Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do the numbers mean? Let’s talk about how to incorporate them into your approach to reporting and analysis. — Jess Smith (@WarJessEagle) November 3, 2018. Start with the numbers: quantitative data.

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Analysis Data Report Buy 127