Later

JULY 3, 2020

This is big news for the platform as it’s the first time creators will be able to make money directly from IGTV since its launch in 2018. But even if you aren’t a creator, IGTV is a great channel to reach new audiences, grow your engagement, and even capture leads! . Instagram Trends 2020 #5: Memes are Taking Over.

Trends 110

Trends Instagram Meme Badge 110

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing. 2 Uniqlo Engages Fans Desire for Diversity & Creativity. Source: SensorTower.

Brands 114

Brands Meme Hashtag Campaign 114

SocMed Sean

DECEMBER 18, 2018

Businesses are constantly working on improving their social media strategies – finding ways to improve on their images or make videos that “go viral”, but sometimes they lose track of the fact that social media activities aren’t about necessarily about the pretty pictures or well-produced videos, they goal is to find a way to engage your user.

Social Media 220

Social Media Meme Advertising Strategy 220

Ignite Social Media

AUGUST 1, 2022

Some believe that the place is simply full of teenagers posting about what they had for breakfast or making memes and jokes back and forth. more engaging compared to images posted on the channel. Also, 66% of consumers repor t short-form video to be the most engaging type of social media content in 2022, up from 50% in 2020. .

Instagram 85

Instagram Statistics Meme Social Media 85

Social Media Strategies Summit

SEPTEMBER 23, 2022

Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. According to RivalIQ , the top-performing schools on TikTok see a median engagement rate (by view) of 6.7%. Washington University in St Louis understands this. washu #wustl #college #thingsthatjustmakesense ?

Education 162

Education Examples Content Nielsen 162

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success.

Metrics 60

Metrics Engagement Social Media Training 60

Social Media Strategies Summit

OCTOBER 30, 2019

TAKEAWAY: By making themselves vulnerable and creating fun, relatable content, the NPD has been able to build a “brand” that their community (and the Facebook audience as a whole) can engage with. #2 According to their research, the algorithm favored the use of Facebook-native tools, encouraging engagement and utilizing paid advertising.

Brands 108

Brands Facebook Journal Issues 108

Oktopost

FEBRUARY 3, 2020

While Instagram has been around since 2010, it’s only recently evolved as a platform to fuel engagement through building rapport and reach future audiences who will one day become B2B decision-makers. Tip #3: Post Meaningful & Engaging Content. Tip #1: Build the Right Audience. Tip #6: Ask Your Employees to Share Your Content.

B2B 124

B2B Instagram Hashtag Meme 124

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. Rabid, engaged followers that are more than happy to spend. Such how-tos provide an engaging medium to show off products in action. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. What more could a brand want?

Industry 102

Industry Social Media Hashtag Instagram 102

Sprout Social

OCTOBER 8, 2018

Lululemon is known for their leggings but the company makes a variety of fitness clothing and takes the time to engage with their audience. A post shared by lululemon (@lululemon) on Jun 19, 2018 at 5:26pm PDT. On Twitter, Lululemon likes to serve up short, tongue-in-cheek Tweets right alongside engaging conversation.

Social Media 93

Social Media Brands Instagram Training 93

Social Media Strategies Summit

OCTOBER 21, 2021

Not just that, but she’s also genuinely engaging and funny, which means you can easily forgive her for slipping in the occasional promotional tweet. She’s sincere, engaging, and well worth following for anyone from a startup background, not just those in the tech world. Doug Conant (@DougConant) October 11, 2018.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Later

FEBRUARY 16, 2021

2: Play Digital’s Engaging Bathtub Challenge. From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. Gamification on social media is a great way to increase brand awareness, engagement, and reach. Last year had many major social media moments.

Campaign 91

Campaign Social Media Brands Apparel 91

Pam Moore

SEPTEMBER 26, 2018

The funny thing is that this crazy, silly Instagram account has resulted in numerous new leads, customers, international speaking engagements and more. Facebook, Instagram or cat memes didn't invent fun. I didn't want to drive my business minded followers crazy. The ROI on sharing my fun factor is out the roof. People did.

Brands 141

Brands Instagram Meme Banking 141

Social Media Strategies Summit

APRIL 21, 2023

Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. If the answer is ‘no,’ then it’s probably not something we’re going to engage in.” Image source Eric at TGR has a similar process.

Conversation 130

Conversation Brands Authentication Trends 130

Sprout Social

MAY 2, 2018

But it’s 2018 and more likely than not, your audience is on social. A post shared by Jacaranda Smiles (@jacarandasmilesfl) on Apr 30, 2018 at 8:00am PDT. A post shared by Your Daily Dose Of Dentistry (@about_dentistry) on Apr 30, 2018 at 4:12am PDT. — Collins Bay Dental (@collinbaydental) April 30, 2018.

Social Media 111

Social Media Marketing Industry Instagram 111

Sprout Social

FEBRUARY 16, 2023

This ongoing consumer engagement allows brands to build connections and create fans at scale. A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. Brands need to engage in that dialogue to effectively provide service to their customers.”

Social Media 113

Social Media Marketing Atlassian Team 113

Likeable

SEPTEMBER 12, 2018

This has been quite the year for viral moments–from memes like the Walmart Yodeling Kid and Yanny or Laurel to name a few, to fairytale events like the royal engagement of England’s Prince Harry to American Meghan Markle. The memes and sassy responses helped fuel the fire as well. Even a dipping sauce.

Social Media 50

Social Media Meme Trends Case Study 50

agora pulse

DECEMBER 13, 2018

Storytelling emerged in 2018 as a core technique for engaging consumers. Embrace 360 video and AR technologies to tell your story in the most engaging way possible. What this means in my social media predictions for 2019 is that marketers can have more fun with their audiences and massively boost engagement.

Social Media 132

Social Media UGC Adwords Influencer 132

Sprout Social

AUGUST 26, 2020

Lastly, identify key streamers with a highly engaged following to help introduce a brand new esports game using listening data. Strengthen community engagement. This is an opportunity for your brand to experiment with different types of social content to see what draws the greatest engagement from your audience.

Data 86

Data Strategy Marketing Sports 86

Buffer Social

MAY 8, 2019

We’re not a dream, we’re a drink,” the brand stated in a 2018 advert. The brand seeks to connect with consumers who are socially engaged, and ‘a bit rebellious’. Honestly some of best performing content are the memes that we’ve created internally. The team also keeps a close on on Reddit for the latest memes and trends.

Industry 74

Industry Meme Survey Authentication 74

Sprout Social

MAY 26, 2020

It’s essential that media literate marketers take the time to understand the full context of what they’re sharing or referencing in brand feeds, whether that’s reviewing the credibility of the source on a news story or understanding the full backstory of a viral meme. Take TikTok, for example.

Marketing 142

Marketing Class Skills Trends 142

Buffer Social

SEPTEMBER 20, 2018

The organization’s primary Instagram account has grown by more than 70,000 followers in 2018. Twitter has its memes and curated feeds of cute animal pics. Focusing on consistently producing and recycling high-quality content that engages their followers and spreads their compassionate message. Mercy For Animals: Key Stats.

Social Media 92

Social Media Instagram Team Organization 92

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok?

Trends 145

Trends Influencer Strategy Hashtag 145

Pixlee

SEPTEMBER 9, 2019

Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. For example, if a brand came out today with a “Keep Calm and Carry On” meme post, many followers would be confused by the post due to its irrelevance. Make Sure You Understand the Meme’s Full Context. Three Brands Trendjacking Right.

Brands 55

Brands Meme Trends UGC 55

Unmetric

MAY 28, 2019

Its social team extensively uses pop culture references and also target their posts to get high engagement levels. 2018 was a big year for IHOP, or should I say IHOB? But its posts and tweets always engage well. They also come up with offers centered around a big game, driving engagement online and visitors offline.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Pam Moore

SEPTEMBER 26, 2018

The funny thing is that this crazy, silly Instagram account has resulted in numerous new leads, customers, international speaking engagements and more. Facebook, Instagram or cat memes didn't invent fun. I didn't want to drive my business minded followers crazy. The ROI on sharing my fun factor is out the roof. People did.

Brands 60

Brands Instagram Meme Banking 60

Sprout Social

APRIL 16, 2020

The immediacy of social platforms makes it easier than ever for brands to connect with their followers, whether it’s to answer a customer question or to engage in witty banter. And there’s no greater feeling than seeing a Tweet you published take off and resonate with thousands of people online, or knowing you came up with a trending meme.

Social Media 145

Social Media Social Media Management Exercises Policies 145

Hootsuite

OCTOBER 24, 2022

Perfect for Instagram Stories content, polls are an easy way to engage your audience and find out more about them. Events may be a lot of work to organize but they’re great for keeping past clients engaged, earning referrals, and for marketing material. Memes and funny content. Client appreciation events. Behind the scenes.

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

Sprout Social

JUNE 30, 2019

As of June 2018, Instagram has grown to a whopping 1 billion monthly active users , positioning itself as one of the fastest growing social media networks globally. With billions of active users, it’s clear that these social networking sites are powerful and have a lot of opportunities for your brand to engage with consumers.

Instagram 101

Instagram Strategy Facebook Social Networking 101

Keyhole.co

MARCH 7, 2023

Social media monitoring is important for businesses and organizations to better understand their audience, improve customer engagement, identify emerging trends, and stay ahead of competitors. Make use of this data to create content that is tailored to your audience’s preferences and engage with them more effectively.

Social Media 59

Social Media Apple Trends Reputation 59

Sprout Social

MARCH 26, 2019

New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. Last Updated: March 5, 2019 Whether it’s a brand promotion, video, news update or even a meme, visual content rules. Not sure how many hashtags it takes to improve your post's engagement on Instagram? Nearly everyone is there.

List 107

List Guidelines Facebook CPC 107

Hootsuite

NOVEMBER 28, 2019

Simple: Facebook Live is a fantastic way to increase social media engagement. Leverage the tag options for your Facebook Live video to increase your chances being discovered by new viewers and building engagement. Engage with your audience. As with any kind of social content, engagement is key on Facebook Live video.

Video 145

Video Facebook Notification API 145

Later

SEPTEMBER 8, 2019

Instagram memes taking over your feed? That’s because this year’s biggest trend is using memes to boost your Instagram engagement, and brands quickly jumped on board! In the following post, we look at how you can get involved and use Instagram memes for business: What are Instagram Memes? Pop-cultural?

Meme 65

Meme Instagram Engagement How To 65

Later

JULY 10, 2019

This second update came as a pretty big surprise – up until now, IGTV only supported vertical video, which was a big part of its launch in June 2018. . A post shared by Adobe Spark (@adobespark) on Sep 18, 2018 at 3:57pm PDT. Unfortunately, this is also what made IGTV difficult to use for creators and social media managers.

Trends 85

Trends Instagram Feed Feedly 85

Later

MAY 24, 2020

You could follow funny meme accounts, motivational speakers, stunning travel accounts, or even accounts that are just inspirational quotes. A post shared by Alex Michael May (@alexmichaelmay) on Sep 30, 2018 at 4:01pm PDT. Remember, you’re in control of your feed! View this post on Instagram.

Social Media Management 98

Social Media Management Social Media Tips Instagram 98

Later

OCTOBER 9, 2018

You could follow funny meme accounts, motivational speakers, stunning travel accounts, or even accounts that are just inspirational quotes. . A post shared by Alex Michael May Body Pos Babe (@alexmichaelmay) on Sep 30, 2018 at 4:01pm PDT. Remember, you’re in control of your feed!

Social Media Management 110

Social Media Management Social Media Tips Feed 110

Buffer Social

AUGUST 19, 2018

” We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more. Many agencies and brands are switching their attention from influencers to meme accounts to run native advertisements on platforms like Facebook and Instagram.

Meme 61

Meme ROI Hashtag Facebook 61