Buffer Social

JANUARY 25, 2018

Together with our State of Social 2018 report , we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018. Top 10 social media trends to know for 2018. Social media is going mobile. Social media is going mobile.

Social Media 111

Social Media Trends Report Survey 111

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 112

Influencer Marketing Survey Campaign 112

Pixlee

DECEMBER 7, 2017

With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels.

UGC 41

UGC Trends Marketing Curation 41

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. First off, bear in mind that Reels are mobile-only. That means you can only create and share them from a mobile device, or from a scheduling tool that incorporates this feature.

Instagram 233

Instagram Brands Real Estate Remix 233

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018).

Travel 40

Travel Conference Tourism Forums 40

Pixlee

FEBRUARY 19, 2018

We previously posted a list of the top 10 Digital Marketing Conferences occurring from January through June of 2018. Below are the conferences to consider in the second half of 2018 if you’re looking to expand your knowledge of digital marketing, learn from the best in the industry, and network. July 9-11, 2018. INBOUND 2018.

Conference 41

Conference Marketing B2B Class 41

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. The app’s parent company.

Brands 114

Brands Meme Hashtag Campaign 114

Hootsuite

DECEMBER 7, 2022

Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example. Searching Twitter on mobile. First, the bad news: Twitter doesn’t currently offer an advanced search function on its mobile app. But there’s a great workaround.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Social Media Strategies Summit

JANUARY 2, 2020

While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. This campaign is just one example of how parent company Pepsi ( Marketing Dive Marketer of the Year ) is focusing on a multichannel approach to their marketing as soda consumption steadily declines.

Campaign 165

Campaign Meme Instagram Social Media 165

Ignite Social Media

MAY 4, 2020

While the interface is a bit different than that of its daughter company, Facebook and Instagram Stories’ features are nearly identical. A Brief History: Originally named YouTube Reels , YouTube Stories were launched and tested with select accounts in early 2018.

Social Media 121

Social Media Brands Content Real Estate 121

Likeable

MARCH 26, 2019

merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. In 2016, a new video sharing mobile app named Douyin launched in China. as one of the most downloaded apps of 2018. as one of the most downloaded apps of 2018. What is TikTok? How do you use TikTok?

Meme 111

Meme Marketing Authentication Feed 111

Social Media Strategies Summit

FEBRUARY 13, 2020

In fact, 84% of C-level and VP-level buyers are influenced by social media, with many spending about 760 minutes a week on Facebook. It is often difficult to market to marketers – they know the tricks of our trade, and aren’t as easily influenced as other consumers. million in 2010 and $513 million in total yearly revenue in 2018.

B2B 150

B2B Social Media Brands Hubspot 150

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. This training is guaranteed to help you get a grip on your content marketing strategy in 2018! Marketers working in any size company wanting to succeed in 2018.

Industry 132

Industry Real Estate Content Insurance 132

agora pulse

DECEMBER 13, 2018

Storytelling emerged in 2018 as a core technique for engaging consumers. Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. It’s time to get key stakeholders in your company behind live streaming. Marketers Will Invest Heavily in YouTube Influencers.

Social Media 132

Social Media UGC Adwords Influencer 132

Proactive Report

MARCH 30, 2018

The 2018 Gartner Multichannel Effectiveness Study shows that social, mobile and digital are the main channels influencing your customers across their buying journey. The PR Measurement Course will be open for initial registration on April 3, 2018, The introductory offer of $98 will last just three days.

Analytics 45

Analytics Survey Mobile Study 45

Social Media Strategies Summit

MAY 24, 2019

Their mobile-first, content-led approach has helped to increase mobile visitors by 27% in 2019. Nike collaborates with YouTube influencers to expand rech. Nike has close to 1 million subscribers on YouTube, but influencers Dan and Lincoln Markham of the popular YouTube show, What’s Inside? have nearly 6 million followers.

YouTube 123

YouTube Brands Fashion UGC 123

Later

JULY 24, 2019

IGTV is Instagram’s way of disrupting the traditional TV experience and updating it for a modern, mobile experience. Youtube has exploded in popularity in recent years, and because of mobile video, the amount of time teens spend watching TV has decreased 40%! A post shared by Instagram (@instagram) on Jun 20, 2018 at 11:10am PDT.

Platform 79

Platform Video Instagram Press Release 79

Sprout Social

SEPTEMBER 24, 2018

With long videos, businesses will really start to tap into the value of video – a medium which should account for 78% of all mobile traffic by 2021. Take advantage of the mobile-focused vertical format to establish your company as a thought leader and delight your audience with something exciting. Show exclusive content.

Instagram 104

Instagram Fashion Hashtag Video 104

Kikolani

MAY 3, 2016

Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. ” This simply means that content marketing is a marketing technique where content is utilized to influence consumer behavior that leads to purchases. Successful content marketing involves.

Tools 94

Tools Content Marketing Curata 94

Later

MARCH 11, 2020

In 2018, LinkedIn tested a version of LinkedIn Stories called “Student Voices”: Source: Social Media Today. This early version of LinkedIn Stories was exclusively for college students in the US, but could give a good indication of how the new version will look in the LinkedIn mobile app. .

LinkedIn 111

LinkedIn How To Feed Feedly 111

Sprout Social

MAY 2, 2018

But it’s 2018 and more likely than not, your audience is on social. Clothing stores, software companies, restaurants and other industries have to convince people that what they’re selling is worth their money—even if it’s something they don’t need. When was the last time you changed yours?

Social Media 111

Social Media Marketing Industry Instagram 111

Pixlee

JANUARY 8, 2018

CES 2018 is here, and if you’re going, choosing where to best spend your time can be overwhelming. The numbers for the event are staggering: 184K+ in total attendance, 4K exhibiting companies, and 1.2K If you aren’t attending CES, you can catch a few great session via the free CES 2018 Livestream. The Future is Female.

Conference 40

Conference Retail Sports Travel 40

Sprout Social

OCTOBER 22, 2018

At a time when the demand for business transparency is greater than ever–especially on social–smart businesses know that building a brand people feel like they can trust needs to be a company-wide effort. And a large part of that is having more visibility and access to a company’s c-suite, primarily on social.

Reputation 74

Reputation Industry Aggregator Research 74

Sprout Social

JUNE 17, 2019

Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. Look no further than the aforementioned influencer industry, which has embraced genuine perspectives. You also could use Sprout’s 2018 Index for inspiration.

Trends 111

Trends Social Media Brands Authentication 111

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. This training is guaranteed to help you get a grip on your content marketing strategy in 2018! Marketers working in any size company wanting to succeed in 2018.

Industry 60

Industry Real Estate Content Insurance 60

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. You see it all the time on Twitter, where discussions arise around topics that influencers push to their audience. billion in sales by Summer 2018 , just two years after its release.

Hashtag 78

Hashtag Brands How To Conference 78

Webbiquity SMM

JANUARY 19, 2016

billion by 2018. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video.

Social Media 100

Social Media Marketing Survey Metrics 100

Hootsuite

JULY 2, 2019

Or, it can mean that employees share the company culture online. It’s not just the company that benefits. Even more people (65%) trust a company technical expert. LinkedIn found the employees of a company tend to have 10 times more followers than the company itself. Employees get something out of advocacy too.

Social Media 111

Social Media Guidelines HootSuite How To 111

Talkwalker SM

JUNE 2, 2016

Add a key influencer to the mix (enter Kylie Jenner) and you have a glam-perfect business strategy. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. What’s more? Why Beauty Brands Need Image Recognition to Effectively Find Key Content.

UGC 60

UGC Brands Content Instagram 60

Later

JULY 10, 2019

While highly curated feeds with perfectly staged shots were all the rage in the past, more brands and influencers today are stepping out of their comfort zones and sharing honest, unfiltered content to their feeds and stories. We’re even seeing influencer partnerships develop on IGTV! View this post on Instagram.

Trends 85

Trends Instagram Feed Feedly 85

Buffer Social

NOVEMBER 12, 2019

Thanksgiving Day, then there’s Black Friday, Small Business Saturday, and Cyber Monday, which some companies extend for the whole next week. . Get this: During Black Friday 2018, there were reports of brands getting 2000% ROI from using SMS campaigns during the Black Friday weekend. . We have Gray Thursday, which is U.S.

Social Media 67

Social Media SMS UGC Marketing 67

Sprout Social

AUGUST 1, 2019

Reviews have only become more accessible with the proliferation of mobile apps and the addition of readily visible ratings in search results. According to BrightLocal’s Local Consumer Review Survey in 2018, 86% of consumers read reviews for local businesses. In 2018, Facebook turned reviews into recommendations only.

Review 101

Review Strategy Hotels Survey 101

Hootsuite

JUNE 25, 2019

Follow to win + influencer. Another great way to reach new potential followers is to partner with an influencer. These contests can require entrants to follow both accounts for a mutual gain, or just your company’s account. Keep in mind that the terms you agree upon may influence the partnership cost. link] [link].

Examples 111

Examples Social Media Instagram Hashtag 111

Buffer Social

DECEMBER 10, 2018

85% of people say they’d like to see more video from brands in 2018. ” A great example from company MuleSoft: The second thing is that they work for both physical products and services. Brian : There’s another example I saw recently from a company called LucidChart.

Products 110

Products Video Brands Content 110

Hootsuite

OCTOBER 24, 2022

Whether buying or selling, your clients’ choices are heavily influenced by the neighborhood they’re in, or wanting to live in. We are working hard to ensure… Posted by Paula Fiteni PREC Royal Lepage Wolstencroft on Monday, November 5, 2018. Even better, be vulnerable and share your own mistakes from past purchases or investments.

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

Buffer Social

SEPTEMBER 4, 2018

And for marketing software company Kenshoo’s clients, the average price for Instagram Stories ads seen 1,000 times was $4.70 And so for lots of brands and small businesses that means working more through influencers and improving their creatives. So super short, actionable videos are where it’s at in 2018. versus $5.34

YouTube 71

YouTube Instagram Video Facebook 71