Sprout Social

JULY 31, 2018

Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? Here are eight ways to measure and benchmark your performance when using Instagram influencers. Assess Your Brand Reach Today. Goal examples include increasing: Social followers. Set Your Benchmarks.

Influencer 77

Influencer Instagram Hashtag How To 77

Pam Moore

DECEMBER 5, 2017

If you work in any size organization as a social media manager, community manager, content manager, digital marketing manager or any type of role and have been shocked to find your superior(s) have hired an agency without you knowing, this podcast is for you.

Social Media 160

Social Media How To Social Media Management Training 160

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Hazel draws her creative inspiration from famous influencers, travels and books. Just recently she started to create her first social media course. They don’t want to be sold to. Who’s next?

Social Media 220

Social Media Meme Advertising Strategy 220

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Buffer Social

AUGUST 1, 2022

I had worked both in-house and in agency teams for more than ten years, working with a whole range of brands. We started Tempt in 2018 with a vision to build a boutique-style agency that creates a spark in the industry, is influential, and partners closely with brands. How do you differentiate your own brand?

Marketing 79

Marketing Social Media Management Analytics Report 79

Buffer Social

JUNE 12, 2023

Launched in 2018, these accounts have been designed for influencers, public figures, content producers, artists, and personal brand advocates. The Instagram Creator account, a unique type of Instagram profile, is tailored specifically for content creators. But honestly, anyone could switch to a Creator account.

Instagram 90

Instagram API Features Social Media Management 90

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. I know it’s tough.

Social Media 132

Social Media UGC Adwords Influencer 132

agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. It seems like finally there’s a social media site giving us what we want.

Engagement 138

Engagement Retail Case Study How To 138

Socialmedia.biz

MARCH 25, 2021

Forward-thinking social sellers, digital marketers, and social media managers can benefit from the audience and awareness growth that hashtag marketing brings to the table. You see it all the time on Twitter, where discussions arise around topics that influencers push to their audience. Conversational hashtags.

Hashtag 78

Hashtag Brands How To Conference 78

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

Small Business 56

Small Business Influencer Template Templates 56

Pam Moore

AUGUST 31, 2018

It could be you are talking apples and your management is talking oranges. Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. ” Or “how can social media really impact our business?” How to eliminate confusion and push back from day one.

Social Media 147

Social Media Training Startup Team 147

Unmetric

NOVEMBER 12, 2019

Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Sure, in the early days of social media, brands were obsessed with growing their audience size to be bigger than their competition. Today, influencers are doing the same thing.

Social Media 84

Social Media Analysis How To Analytics 84

Unmetric

DECEMBER 17, 2018

Instagram has become an important platform in brands’ social media arsenal over the years. With more brands flocking to Instagram every month, it’s high time you started getting insight into your own and competitors’ engagement metrics too. How do some brands manage to rake in all the engagement?

Instagram 74

Instagram Metrics Social Media Management Influencer 74

Later

MARCH 6, 2019

Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . It used to be that brands wanted to receive Instagram comments from followers to grow their account. Now we’re seeing a huge increase in “brand to brand” comments and we’re loving the new trend!

Comments 86

Comments Instagram Brands Feed 86

agora pulse

NOVEMBER 6, 2019

What social media management tool was your digital marketing agency using before Agorapulse? We were using social media scheduling tools that our clients had, so mainly Buffer. What made you start looking for a new social media management tool? What made you decide to go with Agorapulse?

Case Study 77

Case Study Study Social Media Social Media Management 77

agora pulse

NOVEMBER 6, 2019

What social media management tool was your digital marketing agency using before Agorapulse? We were using social media scheduling tools that our clients had, so mainly Buffer. What made you start looking for a new social media management tool? What made you decide to go with Agorapulse?

Case Study 77

Case Study Study Social Media Social Media Management 77

Oktopost

JUNE 1, 2023

Because, while social media is the B2B digital marketer’s playground when it comes to reaching highly targeted audiences and moving leads through the funnel, some of the elements of social media management represent a drain on your team’s time and creativity. How Does Lead Scoring Maximize Social Media ROI?

ROI 62

ROI Social Media Marketing Curation 62

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

APRIL 30, 2020

In addition to relying on social feeds to stay up-to-date on the latest COVID-19 developments, consumers are also craving new ways to connect and find community. In order to remain relevant and demonstrate their more human side, the best brands have looked to adjust their social strategy to account for shifting consumer preferences.

Engagement 84

Engagement Patterns Publishing Data 84

Hootsuite

MARCH 16, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok was one of the most downloaded apps in the US, Japan, India, and Korea in 2018. .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Proactive Report

FEBRUARY 7, 2018

A social media management dashboard. My choice is Sendible – it has everything you could possibly need: Monitoring online conversations for brand mentions and industry keywords. Engagement – shows who is responding to your social content. Identify influencers. Email lists of reporters and influencers.

Tools 82

Tools Content management systems Analytics Skills 82

agora pulse

MAY 8, 2019

What was even more alarming for business owners and marketers was the announcement that Facebook made at the start of 2018. Leverage Influencers. Influencers are individuals who have established themselves as thought leaders or experts in their niches and so, they have massive follower counts. Image via Facebook.

Organization 128

Organization How To Hubspot Feed 128

Hootsuite

DECEMBER 7, 2022

influencer filter:media Searches for the word “influencer” and an image or video. influencer -filter:retweets Searches for the word “influencer” and filters out retweets. social url:hootsuite Searches for tweets with the word “social” and a URL with the word “hootsuite” within it. Engage in risky replies.

Twitter 116

Twitter HootSuite Airlines Mobile 116

agora pulse

APRIL 24, 2020

Social media managers and marketers need social media stats. Without them, we don’t know whether our time on social networks is well spent, if our strategies are working, and if we are reaching the right people. — Samantha Kelly (@Tweetinggoddess) December 11, 2018. Here’s how.

Twitter 138

Twitter How To Analytics Statistics 138

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Pick 4-5 competitors, including brands that are bigger and smaller than yours.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

MAY 26, 2020

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Being even more Facebook literate might include knowing how to schedule or boost posts, attract followers, create events and/or work with influencers.

Marketing 140

Marketing Class Skills Trends 140

Pam Moore

AUGUST 31, 2018

It could be you are talking apples and your management is talking oranges. Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. ” Or “how can social media really impact our business?” How to eliminate confusion and push back from day one.

Social Media 60

Social Media Training Startup Team 60

Hootsuite

JULY 25, 2023

Uphold the Duty of Confidentiality and avoid hypotheticals As mentioned above, confidentiality is a legal obligation lawyers must uphold on social media. The ABA released Formal Opinion 18-480 in March 2018, addressing lawyers posting on blogs and social media specifically.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Later

JULY 10, 2019

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! Plus, according to Later’s social media manager, Melanie Brittner , these posts can often outperform high-quality photography!

Trends 85

Trends Instagram Feed Feedly 85

Ignite Social Media

JULY 6, 2020

Understanding social media management pricing and costs isn’t easy. That said, it’s essential that your brand sets your budget before going into any kind of agency search. So then, what should your brand set aside for social media management? Be ready to spend anywhere from $5,000+ per program.

Social Media Management 180

Social Media Management Price Social Media Exercises 180

Hootsuite

MAY 12, 2020

“We will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity,” Instagram posted to their blog , way back in 2018. You can also identify potential influencers to reach out to, follow, and partner with. DON’T: Send automated messages on Instagram. Sign up for Hootsuite.

Software 145

Software Instagram Tools HootSuite 145

Webbiquity SMM

JANUARY 19, 2016

The number of worldwide social media users is projected to grow from 2.1 billion by 2018. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. But social media marketing spending will rise anyway. billion by 2018. V3B Blog ).

Social Media 100

Social Media Marketing Survey Metrics 100

agora pulse

AUGUST 22, 2019

Whether you want to establish your brand (or your CEO!) People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Keep Track of Recent Discussions.

LinkedIn 105

LinkedIn Communities How To Applications 105

Later

JULY 24, 2019

Drumroll, please… IGTV, Instagram’s brand new video platform, is here! Here are 3 things you need to know about IGTV, plus we answer a ton of questions about how IGTV works, how to upload videos to IGTV, and what this brand new platform means for you: What is IGTV? This is big news for creators and social media managers alike.

Platform 79

Platform Video Instagram Press Release 79

Hootsuite

MAY 4, 2020

It’s a black-hat social media trick , like engagement pods, which we tried out in 2018. Social listening and hashtag monitoring tools that surface the conversations your brand wants to be a part of (or just keep on top of). If automatic Instagram likes sounds a little too good to be true, that’s because it is.

Instagram 140

Instagram HootSuite Software Comments 140

Hootsuite

JULY 2, 2019

When someone advocates for your brand or business, they extend the reach of your message by sharing it with their network. This can help boost brand reputation and make recruitment easier. Employee advocacy can take many forms, but the most common and effective channel is social media. What is employee advocacy?

Social Media 111

Social Media Guidelines HootSuite How To 111