Remove 2017 Remove Hashtag Remove Report Remove Social Networking
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.

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FTC Cracks Down on Instagram, Twitter Starts to Grow | Social You Should Know

Ignite Social Media

While Pinterest embraces its search engine reality, the FTC proves it knows how social networks work and Twitter starts to grow again, all in this week’s edition of Social You Should Know. In a move that made it clear to me the FTC gets how social networks operate (kudos!!), FTC Issues Warning to Instagram Celebs.

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Twitter Makes Two Changes to Increase Revenue | Social You Should Know

Ignite Social Media

Meanwhile, the last couple of earnings reports for Twitter can best be described as flat. All that, and more, in this week’s Social You Should Know. One Billion Dollars is Snapchat’s 2017 Goal, and It’s Within Reach. They estimate about $367M in 2016 (up from about $50M in 2015), rising to $935M in 2017.

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Where Social Media Is Headed in 2017: The Biggest Trends to Watch For

Buffer Social

However, there are some clues out there as to what the future in 2017, and beyond, may look like. As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. Ready to jump in? The standardization of platforms. Platforms: – Facebook.

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Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. TweetReach.

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The complete guide to creating a Black Friday social media strategy

Sprout Social

Post to all of your social networks so you don’t miss customers on any channel. For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Their posts had a branded hashtag and content like this: What’s great about this post?

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). So how does each of the social media algorithms work? Test new social media networks. Facebook algorithm. Fewer but better posts. Or Tik Tok?