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What is viral marketing (and does it actually work in 2020)?

Sprout Social

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

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Wendy’s Social Media Strategy: Serving Humorous Engagement Online

Keyhole.co

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. By tracking social media trends , the brand is smart and quick to get ahead of viral memes and trending topics. With a net worth of USD 4.01

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Everything Marketers Need to Know About TikTok

Likeable

Vine was shut down in early 2017, and Musical.ly Memes : TikTok even has its own meme videos that simply catch on. Partnering with an influencer can be as simple as vetting a TikTok star to work with (the company itself has a catalogue of its own to choose from). First there was Vine, then Musical.ly, and now TikTok.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Kimberly Bryant (@6Gems) December 16, 2017. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Only 12% disagree. Doug Conant.

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Energize Your Social Media Agency: Ideas for Experienced Social Media Managers

agora pulse

You’ve had your social media marketing agency for a while. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. The most recent data shows that of the small businesses that opened in March 2007, 33% made it to March 2017.). But now, it needs a little power boost.

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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

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Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

If this visual marketing platform is a key element of your brand’s strategy, read on for some inspiration from the top 10 brands on Instagram right now. #1 While most luggage brands focus on product features in their marketing, Away has grown out of their desire to shift this conversation. 1 Madewell. madewell / 1.2 Million followers.

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