Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. TikTok is the most downloaded app of all time, hitting over 2 Billion downloads since its launch in September 2016. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination.

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Tips Marketing Trends Influencer 52

agora pulse

MAY 30, 2019

Over the past six years, the Stories format has become incredibly popular with both consumers and marketers. What do consumers think about being marketed to this way? Here are key stats that social media managers need to know about Stories. Stories are wildly popular with social media users.

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Social Media Survey Social Media Management Instagram 129

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). 70% of the U.S.

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Social Media Marketing Survey Metrics 100

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. In 2016, Bored Panda was visited by about 17 million people, on average, per month. Fewer but better posts. Post only the best content you can find each day.

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Organization Flipboard Social Media Company 108

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique.

Strategy 111

Strategy Facebook Marketing Metrics 111

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Influencer Trends Marketing Guidelines 145

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event.

Strategy 108

Strategy Tips Twitter Marketing 108

Your Escape From 9 to 5

APRIL 15, 2022

Let’s briefly explore the social media and SEO connectivity, with Google’s power to influence information generation in the background. Working with an SEO company is preferred by most brands, some even put up a division and hire talent for this purpose. Is social media management still relevant?

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SEO Social Media Engineering Social Media Management 74

Unmetric

APRIL 2, 2019

A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. I—along with many others—believe that One Direction’s hiatus in 2016 created a vacuum in the boyband scene that BTS quickly occupied. RT TO SPREAD!

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Social Media Brands Marketing Tourism 97

Buffer Social

APRIL 26, 2017

How big is your social media budget? I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? —

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Social Media Class Marketing Social Media Management 111

Sprout Social

MAY 18, 2016

If you work in a fairly niche or new industry then a big portion of your time should be spent educating your market on the problem your product aims to solve, because they won’t always know that they have one. — Tide (@tide) April 21, 2016. — Instacart (@Instacart) May 14, 2016. Show Your Product Market Fit.

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Strategy Marketing Report Resources 81

Buffer Social

NOVEMBER 14, 2016

At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017. The report shows us how marketers, from businesses of all sizes are approaching social media marketing.

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Social Media Report Survey How To 40

agora pulse

OCTOBER 25, 2016

Social Media Solutions (SMS) is a Qatari digital communication agency that builds and manages reputations for nonprofit, retail, healthcare and retail clients. Problem: Hard to find their shiny needle in the social media tool haystack. I recommended it right away to upper management,” El-Harthy divulged.

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SMS Social Media Management Retail Team 60

Hootsuite

OCTOBER 8, 2019

Free #unswoweek Night Markets film screening tonight @ 7pm. Social media is also great for engaging with alumni—whether it’s to keep them informed of the latest university news, or to help boost fundraising for the school. Purdue University used social media for fundraising to great success. Run Hide Fight.

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Education Social Media Tips Policies 111

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! Growing an audience.

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Social Media Social Media Management Project Marketing 40

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. I know it’s tough.

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Social Media UGC Adwords Influencer 132

Sprout Social

FEBRUARY 8, 2023

Let’s highlight unexpected industries that are making the most of their social media presence. No one knows that feeling better than trucking companies. But trucking is a legacy industry, meaning brands might be reluctant to join social media. Manufacturing marketers: don’t pass up this opportunity.

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Industry Social Media B2B Resources 86

agora pulse

JUNE 20, 2017

ManageFlitter is certainly a useful Twitter management tool for brands with multiple channels and those looking for better analytics, something TweetDeck never really provided. However, this tool doesn’t come cheap and for a social media manager like myself, with 10 + accounts it would be $43 per month. Over 1,500.00

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Tweetdeck Klout iPad iPhone 131

Buffer Social

MARCH 9, 2017

Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. Social media conferences are the secret to all that. Let’s jump right in… The 20 Best Social Media Marketing Conferences of 2017. Social Fresh Conference (TBA).

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Conference Social Media Price Forums 103

Ignite Social Media

MAY 24, 2016

These are the record-breaking statistics coming out of Coachella 2016, the popular, multi-day, annual April concert that kicks off a plethora of outdoor music festivals across the U.S. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. every year. Hospitality.

Engagement 110

Engagement Brands Hashtag Eventful 110

Hootsuite

DECEMBER 7, 2022

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. social url:hootsuite Searches for tweets with the word “social” and a URL with the word “hootsuite” within it.

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Twitter HootSuite Airlines Mobile 115

Buffer Social

APRIL 10, 2017

What do you do when the product you’re supposed to market is a dictionary? A huge thank you to Lauren for loading this episode up with actionable wisdom and takeaways for social media managers and marketers looking to stand out by creating a powerful brand voice on social media. Highlights.

Brands 96

Brands Construction Social Media Management Social Media 96

Convince & Convert

MAY 9, 2016

Each quarter, a brand receives an average of 9,052 inbound social messages that require a response. Any social media manager or social customer care agent knows that there’s a great deal of overlap in the Tweets a brand attracts. Carvel Ice Cream (@CarvelIceCream) April 21, 2016. See you there?

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Authentication Social Media Management Travel Proposal 60

Hootsuite

SEPTEMBER 10, 2019

But takeovers can also be an effective way to move into new markets. Find a host that holds sway in your new target market and can introduce you to new prospective followers. Social media managers should always work to include and account for diverse perspectives, and takeovers can help to fill in gaps or lift certain voices.

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Social Media How To Hosting Hashtag 111

Sprout Social

NOVEMBER 4, 2016

With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. With Twitter search operators , social media managers must take advantage of complex search queries to engage with a larger community.

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Geotagging Instagram Twitter Hashtag 40

Buffer Social

JANUARY 23, 2018

Social media conferences are one of the best ways to learn from top practitioners in the field , connect with fellow social media marketers , and be inspired to do more great things on social media. We hope to make things easier for you with this go-to guide for social media conferences in 2018.

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Conference Social Media Price Hubspot 103

Sprout Social

JUNE 20, 2016

Promotion is only a small aspect of a social media strategy. Personal branding is a marketing practice to build a brand around your career and personal name. It’s all about creating a persona and marketing yourself as an expert in your industry, which is why people should trust you and your opinions. SaraFHawkins.

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Social Media Brands Template Templates 82

Sprout Social

DECEMBER 19, 2019

We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. IGTV takes center stage.

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Trends Instagram Meme Authentication 93

Buffer Social

DECEMBER 4, 2016

In this episode, we had the pleasure of speaking with entrepreneur and host of one of the most successful social media podcasts on iTunes ( Social Media Social Hour ), Tyler Anderson , about the podcasting trend and how this medium is one of the most effective way to share thoughts and reach new audiences.

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Social Media Marketing Social Media Management Hosting 40

Sprout Social

JUNE 27, 2016

Every company’s worst nightmare is experiencing a social media fail. In some cases, companies never recover from their setbacks. This article isn’t about the biggest social media fails of 2016. Social media fails can happen in an instant if no one is paying attention.

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Social Media How To Policies Hashtag 63

agora pulse

FEBRUARY 21, 2018

Instagram is increasingly following suit with parent company Facebook and transforming itself into a pay-to-play platform for advertisers and brands. As a result, social media managers and brands that wanna get noticed have next to no choice but to pay for Instagram ads. Lauren was quick to respond. “It End of story.”.

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Instagram Tips Advertising Feed 112

ProBlogger

JULY 6, 2022

You started a blog for your business because you recognized the importance of content marketing. Leverage this powerful marketing tactic by weaving customer testimonials into your content. For example, let’s say you offer social media management services. Photo by Towfiqu barbhuiya on Unsplash.

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How To Widget Newsletter Hosting 43

ProBlogger

JULY 6, 2022

You started a blog for your business because you recognized the importance of content marketing. Leverage this powerful marketing tactic by weaving customer testimonials into your content. For example, let’s say you offer social media management services. Photo by Towfiqu barbhuiya on Unsplash.

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How To Widget Newsletter Hosting 43

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers.

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agora pulse

SEPTEMBER 7, 2016

“Facebook Jail” is the term I use to describe the solitary place where Social Media Managers are sent without their brand page, advertising account or fan engagement. It doesn’t matter how experienced you are, these are 5 rules you’re probably still breaking with Facebook page management. image source.

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Facebook Pharmaceuticals Social Media Management Buy 60

Sprout Social

AUGUST 2, 2016

Not only that, but hashtags tend to be great marketing resources. — Minute Maid US (@MinuteMaid) July 4, 2016. And for company-specific hashtags, they should entice discussion and ultimately engagement. — Kyrie Irving (@KyrieIrving) July 24, 2016. — Petco (@Petco) July 24, 2016. Product Launches.

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Hashtag How To Nielsen Social Networking 40

Buffer Social

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. Company retreats. Think about some of the fun aspects you could show them, such as brainstorming sessions, team lunch, company games and more.

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Instagram Influencer Brands Upcoming 69