Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Plus, more social trends that Team Audiense have been catching up on this week. Sz3Rj3Nfcs.

Campaign 110

Campaign Social Media Sports Mobile 110

Ignite Social Media

DECEMBER 15, 2016

So we’d like to take some time to stop and look at some of our agency’s award winning work of 2016, and the impact we were able to make for our clients. 2016 Social Agency of the Year. We have a fantastic, dedicated team that always goes above and beyond for our clients. Go Red For Women: Red Dress Collection.

Social Media 60

Social Media Campaign Fashion Team 60

Talkwalker SM

JULY 7, 2016

Euro 2016 is drawing to a close with the final to be played this weekend. Throughout the tournament, we’ve been tracking social media discussions with our live Euro 2016 dashboard. Read our case study to find out more about the top brands at Euro 2016. — Vili Niemelä (@vvvili) June 27, 2016.

Brands 75

Brands Case Study Sports Hashtag 75

Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. That said, newer social advertisers and smaller social teams will probably focus more on boosted posts.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Audiense

AUGUST 5, 2016

Keep reading to find out how Nissan pranked Team GB with #DoItForUs, get inspired with #DeffyLabels from Mini and watch as Adidas put the focus back on the game with #FirstNeverFollows. We also have what team Audiense is reading. Nissan pranks Team GB stars ahead of Rio 2016 Opening Ceremony with #DoItForUs. k0g6paNFnr.

Automotive 60

Automotive Sports Team Campaign 60

Social Media Strategies Summit

APRIL 22, 2021

Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. Check out these 10 top-notch campaigns from universities across North America. Or at least, it did in 2016, according to research from Engagement Labs. Image source . University of Nebraska-Lincoln.

Education 264

Education Examples Social Media Meme 264

Audiense

MAY 6, 2016

Don’t worry, we’re still going to write about the best campaigns we saw this past week, but we’re also going to write a little more about we, the Audiense team, are reading. — IBM (@IBM) May 3, 2016. My #cognitivedress would not have been possible w/out this team of heroes from @IBMWatson ! MetGala ready.X

Team 92

Team Fashion Analysis Sentiment 92

Talkwalker SM

FEBRUARY 8, 2016

While it’s just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience. Track the success of your marketing campaigns using the Talkwalker Virality Map. Conclusion? Lesson 3 – #RIPTwitter?

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Audiense

JULY 29, 2016

This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. Plus, more social trends that Team Audiense have been catching up on this week. Sz3Rj3Nfcs.

Campaign 60

Campaign Social Media Sports Mobile 60

Social Media Strategies Summit

SEPTEMBER 18, 2023

The Origins of Port of Seattle’s Influencer Program It all started in 2016, when Abbey’s new boss was determined to mix things up: rather than holding a traditional ribbon-cutting ceremony to mark the opening of the new MAC Cosmetics and Coach stores at SEA, they were determined to organize an event for fashion bloggers. Let’s get into it!

Influencer 130

Influencer Travel Retail UGC 130

Social Media Strategies Summit

JANUARY 22, 2021

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. Check out how simple their text is: Temple University P2P Texting Campaign. Organizations Are Already Seeing Incredible Results.

Strategy 211

Strategy Marketing SMS Mobile 211

Pixlee

FEBRUARY 25, 2020

Social media marketers everywhere are exploring TikTok for new campaigns. And for good reason – TikTok offers some compelling statistics that marketers are noticing: TikTok is one of the hottest social media platforms at the moment, with more than 800 million active users worldwide despite being launched in 2016.

Influencer 66

Influencer Campaign Marketing Case Study 66

agora pulse

JANUARY 25, 2017

As we look back on our social media plans of 2016 and ahead to our 2017 campaigns, it’s important that we learn from our mistakes and make adjustments to ensure a strategic new business year. The post Here is Why Your 2016 Social Media Plan Failed appeared first on Agorapulse. Lack of Distribution.

Social Media 60

Social Media Social Media Management Compete URL 60

Audiense

SEPTEMBER 23, 2016

NOW, analytics, strategy, and creative teams work together from the outset. We can even tweak it while a campaign is running.”. From day one, marketing and management teams need to be aligned on what’s expected and how it will be measured. Why not consider it for your campaign? Allison Adams , FleishmanHillard Fishburn.

Data 60

Data Influencer Campaign Strategy 60

Audiense

JULY 8, 2016

Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. All this, plus what caught Team Audiense’s eye on the Internet in the world of social trends. If you’ve been a victim, you’ll love the latest campaign by Hendrick’s Gin. Needless to say, we LOVE this campaign.

Transportation 108

Transportation Brands API Travel 108

Ignite Social Media

DECEMBER 6, 2018

Receiving this honorable social media award is a great way to showcase a brand’s social campaign as the best in the industry. That’s why we’re pleased to announce that our client, Altar’d State, is a finalist in the Best Retail/E-commerce Social Media Strategy/Campaign category.

Retail 125

Retail Fashion Social Media Real Estate 125

Audiense

OCTOBER 20, 2017

Whilst retailers have planned and put their Christmas campaigns into motion, it’s never too late to give them that final touch. Without a doubt, the centrepiece for Christmas campaigns is the TV ad , which year on year retailers compete to outperform one another. You can remind yourself of the campaign here.

Campaign 68

Campaign Retail Analysis Blogger 68

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. between July 27th and September 8th , 2016). Adidas (@adidas). Screenshot from the Instagram account of Condé Nast Traveler.

Instagram 60

Instagram Brands Sports Travel 60

Audiense

JULY 8, 2016

Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. All this, plus what caught Team Audiense’s eye on the Internet in the world of social trends. If you’ve been a victim, you’ll love the latest campaign by Hendrick’s Gin. Needless to say, we LOVE this campaign.

Transportation 99

Transportation Brands API Travel 99

Audiense

JULY 22, 2016

This week we also had Mastercard running campaigns in collaboration with The Open, Mastercard celebrated The Open with a social campaign, Magnum UK is coming to London in style. Elsewhere, H&M is running a global campaign #ForEveryVictory. Elsewhere, we have all the social trends that Team Audiense is reading.

Collaboration 97

Collaboration Campaign Film Team 97

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. billion back in 2016. Promoting your influencer content can help improve the overall reach of your campaigns. It hit $16.4 It hit $15.2

Statistics 128

Statistics Influencer Strategy Marketing 128

Audiense

JULY 15, 2016

Wimbledon and #Euro2016 might be over and done with, but that didn’t stop social media from erupting with all kinds of interesting campaigns. This week, we saw two brands broaching the subject of babies and kids for their campaigns – Water Wipes launched their #PureLove campaign, Holiday Inn weighed in with #WhyOverpay.

Hotels 94

Hotels Proposal Campaign Film 94

Audiense

AUGUST 30, 2016

Summer mode is still on and we can feel it in the social trends , such as the new KFC campaign that has launched a surprisingly unexpected product, or the one from Coca Cola that celebrates holidays by giving free Zero Cokes with #TryMeFree. — KFC (@kfc) August 22, 2016. — McDonald's UK (@McDonaldsUK) August 17, 2016.

Banking 84

Banking Transportation Microsoft Tourism 84

Audiense

MAY 13, 2016

We’re pretty sure that we’ll see some Tweets around Friday, the 13th by brands, but in the meantime, let’s talk about the campaigns that are doing the rounds this week. Plus, we’re back to tell you what team Audiense is reading. — Carlsberg UK (@CarlsbergUK) May 10, 2016. . — Carlsberg UK (@CarlsbergUK) May 3, 2016.

Influencer 84

Influencer Campaign Team Twitter 84

Audiense

SEPTEMBER 2, 2016

September has already started and that means the end of the holiday season… So now you’re back in the office with plenty of energy, we want to share with you our favourite campaigns of this week. The campaign, created by McCann Londonhttps://twitter.com/mccannlondon is bringing so much love to TV, cinema, social media and online platforms.

NGO 87

NGO Campaign Education Energy 87

Audiense

MAY 10, 2016

In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. With their #NightAt franchise, and #BelongAnywhere campaign, the home sharing website makes it a point to spread their net far and wide across social media, while keeping other channels in mind.

Brands 103

Brands Hosting Hotels Campaign 103

Koka Sexton

OCTOBER 7, 2016

— Koka Sexton (@kokasexton) August 23, 2016. — Koka Sexton (@kokasexton) September 21, 2016. — Dunkin' Donuts (@DunkinDonuts) September 28, 2016. That led to some great DMs between me and the Dunkin team on Twitter. — Koka Sexton (@kokasexton) September 29, 2016. I was in disbelief.

Hotels 105

Hotels Travel Conference Social Media 105

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year.

Retail 109

Retail Sentiment Project Instagram 109

Sprout Social

AUGUST 10, 2022

billion industry in 2016 to a projected $16.4 Starbucks also ramped up its influencer marketing efforts, collaborating with personalities like Jordan Fisher to expand the reach and inclusivity of their campaigns. That’s me, in a @CocaCola campaign! Influencer marketing has grown from a $1.7 billion in 2022. jordan_fisher. #ad

Influencer 132

Influencer Marketing Reputation Collaboration 132

Sprout Social

OCTOBER 16, 2023

Compelling content—whether it’s from external creators or your in-house social team—attracts new audiences. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences. However, promotional and entertaining content don’t have to be mutually exclusive.

Brands 115

Brands How To Authentication Collaboration 115

Audiense

JUNE 3, 2016

We love that brands are continuously testing new ways of pushing their buttons when it comes to their marketing campaigns. With that in mind, we’ve selected a few social campaigns that caught our eye this week. We end this round-up with other campaigns and Twitter Trends that Team Audiense has been reading this week.

Tips 60

Tips Banking Film Campaign 60

Kikolani

OCTOBER 4, 2016

A marketing strategy document is referred to as a Bible of sorts by the sales team, helping them reach out to a widespread target audience. A detailed analysis of your target audience will help your team fare better by preparing world-class communication material. Highlight the communication strategies recommended for your team.

Strategy 156

Strategy Tips Marketing Resources 156

Audiense

JULY 22, 2016

This week we also had Mastercard running campaigns in collaboration with The Open, Mastercard celebrated The Open with a social campaign, Magnum UK is coming to London in style. Elsewhere, H&M is running a global campaign #ForEveryVictory. Elsewhere, we have all the social trends that Team Audiense is reading.

Collaboration 60

Collaboration Campaign Film Team 60

Ignite Social Media

JULY 10, 2020

A meeting that same day between Mark Zuckerberg and his team, with key civil rights organizations did not go particularly well. However, if you temporarily redirect from Facebook and Instagram to charities that matter to you and your team, your brand could help fund important projects during this time of change.

Brands 176

Brands Facebook LinkedIn Influencer 176

Audiense

JULY 15, 2016

Wimbledon and #Euro2016 might be over and done with, but that didn’t stop social media from erupting with all kinds of interesting campaigns. This week, we saw two brands broaching the subject of babies and kids for their campaigns – Water Wipes launched their #PureLove campaign, Holiday Inn weighed in with #WhyOverpay.

Hotels 60

Hotels Proposal Campaign Film 60

Ignite Social Media

FEBRUARY 9, 2021

The first hour was comprised of prerecorded content such as Top NFL TikToks, tailgate recipes hosted by well-known TikTokers, Who Do You Think Will Win Interviews, and Mic’d Up clips from the featured teams. After Gatorade made headlines in 2016 with their Snapchat lens, other brands have followed suit throughout the years.

Trends 85

Trends Social Media Health Care Eventful 85

Waxing UnLyrical

MAY 11, 2016

Influencers are not only a hot topic for brands, they are a great way to get the word out about your campaign without the traditional constraints of lengthy lead times all while measuring your success. We secured twelve influencers to cover the restaurants in the first ten days of our campaign and had coverage up in the first week.

Automotive 100

Automotive Conference Influencer Campaign 100