Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Pam Moore

MAY 5, 2016

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. At the heart of social media is people. 8 strategies and tips to build loyal tribes of brand advocates.

Buy 113

Buy Social Media Brands Loyalty 113

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all! .

Influencer 67

Influencer Report Instagram Marketing 67

Unmetric

MAY 28, 2019

Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. What secret social sauce do they use? And how can your brand get in on it? Find out which famous brands you should follow and what their social strategies are.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Talkwalker SM

JUNE 29, 2016

In today’s ever-changing landscape of digital media, it’s important to know what the industry’s top thought leaders are sharing as these influencers set the standard for the nascent social media industry. 1 What is Dark Social? Simply put, Dark Social is social media that you can’t find, listen to, monitor or locate. . #3

Analytics 75

Analytics Conference Data Mobile 75

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Instagram.

Social Media 121

Social Media Brands Content Real Estate 121

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. Who is not currently on TikTok, however, are brands !

Marketing 217

Marketing Authentication Trends Feed 217

Buffer Social

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. From my research, I discovered several creative ways brands and individuals have been using Instagram Stories. We believe so! Try it now for free. Sean McCabe.

Instagram 69

Instagram Influencer Brands Upcoming 69

Talkwalker SM

APRIL 18, 2016

A branded marketing message or a word of mouth recommendation? This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. Relevance – Finding the Most Relevant Influencers. What do you trust more? In which region?

Influencer 60

Influencer Process Overview Marketing 60

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 10 –March 10, 2016). 2015 – March 2016). Its quality?

Data 60

Data Social Media Brands Forums 60

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. 74% of users say the app inspired them to discover more about a product or brand. Learn more here. Fourteen hours. TikTok boasted 1.2

Examples 142

Examples Campaign Tips UGC 142

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. Every social network is different.

Facebook 113

Facebook Marketing Groups Groups 113

Buffer Social

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? If you think back three years ago to 2016, live video was everywhere. The State of Live Video in 2019.

Video 75

Video Avatar Social Networking Instagram 75

Buffer Social

AUGUST 29, 2016

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. From my research, I discovered several creative ways brands and individuals have been using Instagram Stories. We believe so! Track Maven. NASA ( @nasa ).

Instagram 75

Instagram Influencer Brands Upcoming 75

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. 2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. How the YouTube algorithm influences search results.

YouTube 145

YouTube HootSuite Metadata Notification 145

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Is your organization still living in the social media past? It also means that we are sharing more and more images on the traditional social networks of Facebook, Twitter, and LinkedIn.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Audiense

NOVEMBER 8, 2017

In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016. Action : Identify potential influencers and social media channels of interest for this demographic. Influencing Purchases.

Sample 79

Sample Samples Discount Influencer 79

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Content and social networks are the new currency. Influencer marketing is on the precipice of exploding growth. It was designed to help brands understand key trends in influencer marketing, video content and ecommerce.

Video 131

Video Retail Influencer YouTube 131

Proactive Report

FEBRUARY 24, 2017

Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. They are now at around $16.

Twitter 94

Twitter News Influencer Open Source 94

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” It’s a fact. Click To Tweet.

Strategy 145

Strategy Social Media Marketing Consultant 145

Keyhole.co

JANUARY 6, 2022

This video-sharing app initially rose to fame back in 2016 as a musical lip-syncing app by the name musical.ly. billion downloads and 1 billion active monthly users , it has surpassed Facebook, Twitter, Instagram, and other social networking platforms. This is a guest post from Nivedita Panchal (InVideo). Now, with over 2.6

Marketing 52

Marketing Hashtag Trends Influencer 52

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. In 2015/2016, organic reach was down to 2.6% of brand’s audience.

Social Media 84

Social Media Trends Community building Hosting 84

The Social Media Hat

MAY 30, 2016

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning."

Social Networking 60

Social Networking URL Privacy Review 60

Sprout Social

OCTOBER 5, 2016

As a business, you look for ways to humanize your brand and build trust with customers. One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content.

Content 111

Content comScore Wiki Social Networking 111

Talkwalker SM

APRIL 13, 2016

Our proprietary service just won the Best Innovation Award at the 2016 Social Tools Summit in Boston. They say a picture’s worth a thousand words but on social you can probably multiply that by 100,” says Todd Grossman, Talkwalker’s CEO – Americas. “For

Analysis 60

Analysis Tools Social Networking Influencer 60

Convince & Convert

APRIL 19, 2017

These numbers speak loudly about the way social networks are pushing company pages towards a pay-to-play model. Looking at the facts, I understood that B2B marketers need to rethink their social media strategy. Simply being on social media and posting content is no longer enough. Employee Advocacy Boosts Brand Awareness.

B2B 109

B2B Social Media Organization Study 109

Sprout Social

JUNE 30, 2021

While feeds are carefully curated, social media stories tend to be more spontaneous. For brands, this can mean showcasing smartphone-captured behind-the-scenes footage, company announcements and more. What platforms offer social media stories? Then, in 2016, Instagram incorporated it into their platform. YouTube Stories.

Social Media 137

Social Media Platform Instagram Feed 137

Your Escape From 9 to 5

APRIL 15, 2022

For brands and organizations, the challenge lies on getting noticed amid a universe of web pages, articles and videos freely accessible on the Internet. How can you maximize social media and SEO (search engine optimization) to turn clicks into profits? For 2016, experts say new SEO trends focus on keyword intent and search user needs.

SEO 74

SEO Social Media Engineering Social Media Management 74

Firebelly

DECEMBER 21, 2015

Those little social media icons—they may stand alone or be adorned with a message like “Let’s get social”—are found on almost every website these days. For some brands—yes. Are you one of those brands? People approach Pinterest ready to shop more than they do on any other social network. Read on to find out!

Social Media 100

Social Media Marketing Retail Social Media Management 100

Talkwalker SM

JULY 13, 2016

In recent years, brands have embraced Instagram with phenomenal success. The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. This way brands can track how many people clicked on the link.

Metrics 60

Metrics Instagram Analytics Marketing 60

Ignite Social Media

JUNE 1, 2016

So brands, both big and small, are leveraging visual content to allure prospective customers. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. Even well-known brands like Coca Cola focus on Facebook marketing. Live Video Streaming to Take Over.

Trends 60

Trends Social Media Strategy How To 60

Sprout Social

OCTOBER 10, 2019

What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand. If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. Networking. Building brand presence.

Strategy 109

Strategy Tips Twitter Marketing 109

Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Using data from Global Web Index , we were able to uncover several ways in which millennials use social media differently and how that impacts brands in the space.

Yammer 60

Yammer Buy Social Networking Report 60

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Social Media Engagement Statistics. Instagram added 100 million users in roughly six months during 2016.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Talkwalker SM

MAY 12, 2016

Corporate spending on sponsorship activity will hit 60 billion dollars in 2016. But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business , especially with social media changing the game when it comes to measuring the reach of a brand or logo.

Sports 60

Sports ROI Metrics Social Networking 60