Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Here are 7 social media promotion ideas to explore instead, and how to execute them. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Why promote your business on social media?

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Social Media HootSuite Meme Influencer 142

Firebelly

MAY 4, 2015

We’re thrilled to announce Dig IN has named Firebelly social media agency of record for 2015. This year’s responsibilities have been expanded to include social media strategy and execution, in addition to design and media support services. I’m excited to be working with Firebelly.

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Social Media Social Media Management Education Communities 100

Firebelly

MAY 4, 2015

We’re thrilled to announce Dig IN has named Firebelly social media agency of record for 2015. This year’s responsibilities have been expanded to include social media strategy and execution, in addition to design and media support services. I’m excited to be working with Firebelly.

Social Media 100

Social Media Social Media Management Education Communities 100

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. Use social media for content promotion.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

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Social Media Marketing Atlassian Team 106

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. I also created a company called Carusele.

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Influencer Social Media Hubspot Travel 85

Sprout Social

SEPTEMBER 21, 2020

One of these experiences in particular has received a lot of love and attention from users and media alike: a photo collection titled #BlackJoyMatters , which features the work of Black photographers and artists. And with the addition of new in-app content, it also serves as a strategy to increase user adoption and engage new subscribers.

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Issues Survey Campaign Authentication 130

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. And keep in mind: going viral is a bonus—not a strategy, and certainly not a reliable solution for slow channels. Use hashtags.

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Video Social Media How To Trends 123

Rebekah Radice

APRIL 27, 2015

No matter if it’s missing content, a lack of strategy or an obsolete bio, mistakes are made and prospects lost. how long have you been serving the community). Posted by Marie Forleo on Wednesday, April 22, 2015. Share your history, unique abilities and commitment to your community. Build a Strong Community Culture.

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Small Business Facebook How To Airlines 131

Ignite Social Media

JANUARY 17, 2017

Based on past Super Bowl social trends, check out these potential opportunities for your brand. Let’s start with the easiest; social media managers should ensure their Super Bowl weekend strategy. pic.twitter.com/42tpWwY7WH — JetBlue Airways (@JetBlue) February 2, 2015. 1) Trending Hashtag Overload.

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Social Media Sports Hashtag Trends 60

Buffer Social

NOVEMBER 13, 2023

pic.twitter.com/fStgftcBJE — Katelyn Bourgoin 🧠 (@KateBour) November 19, 2022 In 2015, they made headlines for charging customers $5 for… absolutely nothing. You can tie giveaways into this strategy — offer prizes to random winners who have used a certain hashtag or commented on a post. 

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Examples Campaign Discount Marketing 92

Audiense

MAY 5, 2016

Social media is occupying a growing place of importance in brand strategies, with 63% of CMOs saying it will soon be the most important way of reaching customers. As a result, CMOs are looking to increase social media spending to 21.4% Lisa Maynard-Atem , Social Media Manager, Harrods.

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Social Media Skills Applications Social Media Management 113

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Now let’s break these differences down further so that you can create a strategy that is appropriate for your audience. Sales Strategy. Image Source.

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B2B Marketing Loyalty Comparison 119

Buffer Social

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. While his competitors were hacking the Facebook algorithm, using clickbait, and growing their Facebook Page and website, Banišauskas decided against such a strategy. So how can you apply this strategy?

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Organization Flipboard Social Media Company 108

Audiense

DECEMBER 19, 2016

trillion between 2015 and 2020, with growth expected to be between 27-40%. Ben Donkor , social data analyst, Microsoft. From: How Microsoft uses social analytics, and how you can too ). Solar Impulse integrated targeted DM activity in their PR strategy, as email inboxes of journalists were becoming cluttered.

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Trends Marketing Forums Microsoft 60

Buffer Social

SEPTEMBER 28, 2017

If you are a solo social media manager or a small business owner, you know you don’t have the whole day to engage with your followers. For example, if someone commented on your social media post that links to a blog post, you could ask the following questions: What is your favorite part of the blog post?

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Authentication Engagement Social Media How To 111

Talkwalker SM

APRIL 26, 2016

The government agency leverages Facebook’s targeted reach as one of many communications outlets to educate the general public. This community was becoming a support group for those with a connection to the cause.

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UGC Sentiment Exercises Issues 60

Later

OCTOBER 14, 2019

But it’s not just about posting content, it’s about having a strong game plan, actionable strategy, and in Jasmine Star’s words “turning up every day.” . Consistency in what and when you post to Instagram is key if you want to build a loyal community and a stronger brand for your business. . Link in bio: ?5 for the week ahead.

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Instagram How To Feed Feedly 44

agora pulse

FEBRUARY 22, 2020

Need to be extra-smart with your social media budget? Social media managers rarely boast about large budgets. Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Have a tight budget?

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Social Media UGC Tips CPM 175

Oktopost

JUNE 28, 2023

At Oktopost, we’ve got the eagle-eye view on social media – and how best to use it. So, whether you’re feeling stuck or just want to keep the momentum going, here are the best strategies for social media publishing that drive engagement and kickstart conversions. With these, you can hone your strategy as you go.

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Social Media Engagement Strategy B2B 62

Buffer Social

FEBRUARY 14, 2017

What started out as a fun way for brands and Instagrammers to collaborate, has now transitioned into one of the valuable aspects of any Instagram marketing strategy. Your goals will influence the strategy behind your takeover and the metrics you choose will allow you to measure the success of the takeover. Employees or colleagues.

Hosting 109

Hosting Instagram How To Metrics 109

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. What we found over time is that the quality of conversations we were having on Instagram with our target audience (marketers and social media managers) was much higher than on Snapchat.

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Instagram Cost Comparison Analytics 111

Buffer Social

DECEMBER 4, 2016

That is up from 17% in 2015. In this episode, we had the pleasure of speaking with entrepreneur and host of one of the most successful social media podcasts on iTunes ( Social Media Social Hour ), Tyler Anderson , about the podcasting trend and how this medium is one of the most effective way to share thoughts and reach new audiences.

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Social Media Marketing Social Media Management Hosting 40

Sprout Social

SEPTEMBER 13, 2016

Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there. Facebook Ads are becoming a major part of marketers’ strategies. Social referrals—links shared on social networks—have become a huge source of incoming traffic for websites and online publishers.

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ROI Facebook How To Analytics 40

Hootsuite

MAY 13, 2021

The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently.

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Social Media Exercises Committee Marketing 145

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. How to choose the best types of social media for your business. Source: Instagram.

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Types Social Media Statistics HootSuite 145

Buffer Social

NOVEMBER 14, 2016

Surprisingly, only 1 in 5 businesses (21%) said they use social media for customer support. The most popular reason for using social media among those surveyed was brand awareness (85%), followed by community engagement (71%). 84% also do content marketing alongside social media.

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Social Media Report Survey How To 40

Oktopost

APRIL 4, 2023

A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. The most sought-after content on social media is funny and light-hearted, while 41% of Gen Z social media users want content that’s directly relatable to their situation.

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Social Media Marketing B2B Banking 118

Hootsuite

APRIL 6, 2023

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” It was so popular that Apple awarded the app the iOS app of the year in 2015. Best photo ever.

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Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. With all this background, what can brands do to make sure their Facebook strategy is aligned with the Facebook algorithm’s priorities? (Goodbye, reverse-chronological order). Get Started.

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HootSuite Facebook How To Groups 145

Hootsuite

MARCH 30, 2020

Governor Jay Inslee will directly address the people of Washington today at 5:30 pm to lay out enhanced strategies to mitigate the COVID-19 outbreak. Managing and sharing health information is particularly challenging in a time of crisis. For example, Dr. Zubin Damania is better known on social as ZDoggMD. Vaccinate your spawn.

Social Media 145

Social Media How To Exercises Guidelines 145

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. can go a long way on Tumblr.

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Social Media Tumblr Marketing B2B 249

Hootsuite

NOVEMBER 4, 2019

Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. If there’s one stat that proves the importance of incorporating Facebook into your marketing strategy, this is it. That number from Pew Research is way down from 71% in 2015.

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Facebook Marketing HootSuite Social Networking 111

Convince & Convert

AUGUST 17, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : We are back with Episode 29 of Social Pros where we talk to real people doing real work in social media.

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Radian6 Training Communities Conversation 113

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. So much for social media being a time hog. Still short of content?

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Engagement Strategy Social CRM Hashtag 60

Hootsuite

NOVEMBER 9, 2015

Here's the shownotes for todays Periscope on creating memorable blog posts and social media content – https://t.co/obE8oTe0xY. — Darren Rowse (@problogger) November 4, 2015. Social media is gasoline,” and with over 176,000 followers it’s obvious he knows what he’s talking about. obE8oTe0xY.

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Social Media Twitter Feed Feedly 75

Buffer Social

NOVEMBER 30, 2020

Buffer is now a leading social media management platform and a team of nearly 90 people working remotely worldwide, with our own approach and culture. Having tried working in waves, I would not recommend it as a long term strategy. 2015: Exploring self-management. Read my thoughts.

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Team Startup Project Company 74