Rebekah Radice

MAY 9, 2015

And not just online, but through video and social media ? That means social media – and online interaction – isn’t going away anytime soon. It also makes finding your perfect social media mix more important than ever. How to Create the Perfect Social Media Marketing Mix.

Social Media 131

Social Media How To Marketing HootSuite 131

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. Focus on authenticity to drive connections. They need to be fostered authentically with a brand message that feels genuine and relevant. And your consumer can read you from far away.

Brands 137

Brands Authentication How To Apparel 137

Oktopost

SEPTEMBER 9, 2021

Stakeholders may include health plans, state governments, healthcare facilities, members, transportation providers (both current and potential), Veyo partners, employees (both current and potential), and the media.

Automotive 112

Automotive B2B Marketing Apple 112

Oktopost

NOVEMBER 10, 2021

Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally.

B2B 118

B2B Apple Avatar Hosting 118

Likeable

JUNE 18, 2020

In today’s world, social media plays many roles—it’s a source of news, a tool for learning, a space to share stories, and a vehicle for connecting and organizing with other people. In several months, her social media community raised a quarter of a million dollars—and The Loveland Foundation was born. Johnetta Elzie.

Social Media 92

Social Media Instagram Education Communities 92

Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically.

Issues 136

Issues Survey Campaign Authentication 136

Likeable

NOVEMBER 16, 2021

If Generation Z was the first to grow up with social media, Generation Alpha—that is, the group of people born between 2010 and 2025—is the first to grow up on social media. As a result, they’ll likely use social media differently at school and at home. The truth is, though, they do.

Marketing 85

Marketing Instagram Influencer Study 85

Webbiquity SMM

SEPTEMBER 1, 2016

But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. On Social Media. There are few digital channels better suited for showcasing a brand’s cultural fluency than social. Worldwide social media adoption rates remain sky-high. Conversion Rate Optimization.

Marketing 100

Marketing Metadata Retail Airlines 100

Socialmedia.biz

FEBRUARY 23, 2019

For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!) With regular activity on your social media platform, you’d be able to convince more and more people to not only engage with your content, but also try out your product or services.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. Social Listening . Ten years ago, or there about, Social Listening exploded into the digital landscape. And then it was 2015. . This is not one of those posts.

Social Media 40

Social Media Retail Reputation Authentication 40

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 105

Social Media How To ROI Hashtag 105

Buffer Social

NOVEMBER 12, 2021

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. ” Meeting Clients Many social media platforms seem like a fun diversion—but do they actually help small businesses make money?

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. In 2015, Chevrolet created an emoji-only press release. They have become a language of their own. Have fun with it.

Tips 121

Tips Marketing Press Release Influencer 121

Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. Using Sprout Social’s Listening tool, we uncovered just how popular sustainability is online. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020).

Retail 104

Retail Trends Fashion Marketing 104

Janet Fouts

DECEMBER 30, 2014

Shop locally and prefer hand-made and authenticity to mass production. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. Let’s take a more mindful approach to marketing, especially through social media.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Waxing UnLyrical

SEPTEMBER 21, 2015

Cannes PR Lions 2015: Looking Back on New PR’s Bright Future. Seven Frequently Asked Questions on Social PR Strategy. Why: “Even if you are not directly charged with managing your organization’s social media properties, there is always a way social can support, supplement or complement your job. ” 5.

CSR 100

CSR Travel Consultant Authentication 100

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. In 2015, Chevrolet created an emoji-only press release. They have become a language of their own. Have fun with it.

Tips 60

Tips Marketing Press Release Influencer 60

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. Image via Unsplash. It’s true that 72.6%

Loyalty 60

Loyalty Social Media Engagement Training 60

Rebekah Radice

AUGUST 10, 2015

Posted by Better Homes and Gardens on Saturday, July 18, 2015. Strike industry jargon from your your messaging and talk to consumers in a conversational way. Posted by MindShift on Saturday, August 8, 2015. Posted by Taylor Swift on Monday, May 4, 2015. Be a Part of the Conversation. Build Out Your About.

Engagement 131

Engagement Tips Facebook Nielsen 131

Talkwalker SM

JULY 28, 2016

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. LifeWellTravelled: Cathay Pacific sets the travel tone.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Buffer Social

DECEMBER 4, 2016

That is up from 17% in 2015. In this episode, we had the pleasure of speaking with entrepreneur and host of one of the most successful social media podcasts on iTunes ( Social Media Social Hour ), Tyler Anderson , about the podcasting trend and how this medium is one of the most effective way to share thoughts and reach new audiences.

Social Media 40

Social Media Marketing Social Media Management Hosting 40

Rebekah Radice

APRIL 27, 2015

Strike industry jargon from your your messaging and talk to consumers in a conversational way. Posted by Marie Forleo on Wednesday, April 22, 2015. Tell your story in a real and authentic way that resonates with anyone looking to connect and hire or purchase from you. Posted by Southwest Airlines on Wednesday, April 22, 2015.

Small Business 131

Small Business Facebook How To Airlines 131

Buffer Social

NOVEMBER 29, 2018

REI’s Opt Outside campaign has been incredibly successful since it first launched in 2015 because it’s not just a marketing front — even REI’s CEO, takes Black Friday off to enjoy the outdoors. You never want to shoehorn your brand into a conversation in which it doesn’t belong. Does your brand have a right or role to be here?

Brands 94

Brands Retail Campaign Authentication 94

Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. Social Listening . Ten years ago, or there about, Social Listening exploded into the digital landscape. And then it was 2015. . This is not one of those posts.

Retail 40

Retail Reputation Authentication Social Media 40

Pixlee

OCTOBER 27, 2016

According to a 2015 Pew Research study, 84 percent of American adults use the Internet versus 14 percent in 1995. 64 percent owned a smartphone in spring of 2015, nearly doubling smartphone ownership in the space of four years. Social Media. In 2005, 7 percent of American adults used social media.

UGC 40

UGC Content Statistics Hotels 40

Talkwalker SM

JUNE 2, 2016

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. say they plan to increase their social strategy on visual platforms by 2017. With over 1.8

UGC 60

UGC Brands Content Instagram 60

Pixlee

JANUARY 25, 2018

As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. And from there, she stated, there was this need to change the conversation. Creating buzz around their new releases is a vital part of Netflix’s social media strategy.

Campaign 43

Campaign UGC Content Tourism 43

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Social media has changed so much in just fifteen to twenty years. Well, authenticity is a key factor. How should it look?

Social Media 118

Social Media Marketing B2B Banking 118

ProBlogger

AUGUST 30, 2015

Link your social media profiles to your email unsubscribe. Want more ideas to integrate social media and email? Check out Buffers post 6 Creative Ways to Combine Social Media and Email. Find ways to continue the conversation after the event. Social Media. What are they doing right?

Training 20

Training Eventful Tips Analytics 20

Sprout Social

JUNE 16, 2016

In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. Brands that are thriving on popular social platforms are using consistent, well-crafted visuals that are a mix of branded and lifestyle imagery. Social media loves a good hashtag #selfie or #TBT.

Instagram 40

Instagram Tips UGC Hashtag 40

Keyhole.co

AUGUST 4, 2023

Did you know that in 2022, the average person spent approximately two and a half hours a day on social media apps? Social media now also accounts for 38% of the world’s total daily online time. Learn how to evaluate your reach on social media in 2023 in this article. What is social media reach?

Social Media 52

Social Media How To Analytics Metrics 52

Rebekah Radice

NOVEMBER 1, 2016

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. In social media, almost every interaction… …Be it a like, click through or comment – is measurable. More than 1.7 Be Data Informed (and Driven).

Facebook 116

Facebook Marketing Atlassian Analytics 116

Oktopost

APRIL 20, 2022

Since starting in the events industry in 2015, being promoted in just 6 months to become the UK’s youngest Event Director at the age of 23, Paige has always had a passion for creative Business Development, New Business Acquisition, and Strategy. Meet Paige Lewin.

B2B 12

B2B Apple Marketing Retail 12

Sprout Social

SEPTEMBER 13, 2016

Facebook ROI is what your company gets back from the time, money and other resources you’ve put toward social media marketing on the platform. Before you can begin tracking Facebook ROI, you need to establish social media goals. He spent $207 on six campaigns that returned 129 conversions, directly resulting in $9,481.50

ROI 40

ROI Facebook How To Analytics 40

agora pulse

JANUARY 9, 2020

So, is your social media marketing budget ready to go? spent on AdWords but influencer marketing delivers an average earned media value (EMV) of $5.20 In the past, influencers were celebrities with millions of followers but now, consumers care more about authenticity than follower numbers. Paid social media ads.

Social Media 96

Social Media CPM ROI Marketing 96

Buffer Social

AUGUST 2, 2016

What might this mean for marketers (and for social media)? The average number of Instagram posts per user declined between 2013 and 2015, according to a study reported in The Information. Stories give brands the chance to get back to the roots of social media and engage with their followers on a 1:1 basis.

Instagram 40

Instagram Brands Feed Feedly 40

Rebekah Radice

NOVEMBER 1, 2016

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. In social media, almost every interaction… …Be it a like, click through or comment – is measurable. More than 1.7 Be Data Informed (and Driven).

Facebook 60

Facebook Marketing Atlassian Analytics 60