Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. The key to being a good social media marketer is what?

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How to Craft an Authentic Brand Voice & Maintain It Across Social Media Platforms Successfully

agora pulse

Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. Casper jokes with its followers and engage passionately, and its social team is clearly top-notch.

Brand Humanization: Transparency vs Authenticity

Pam Moore

” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Authenticity does not require same level of transparency with every relationship.

Conversion Rate Optimization in a Nutshell: 20 Factors Impacting Your Sales and ROI

Pam Moore

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. Conversion rate definition.

Four Benefits of Social Media Marketing

Webbiquity SMM

Social media marketing has come a long way over the past decade. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Increase Conversion Opportunities.

Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Authenticity does not require same level of transparency with every relationship.

Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

CEO Evan Spiegel describes Snapchat’s messaging as “conversational”, rather than “transactional”, which gives the impression you’re just talking to a friend. Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Do you have social media problems? .

How to Be Great at Social Media for Financial Services

agora pulse

The industry has seen an average year-on-year growth of 31% on social media with companies waking up to the fact that a digital presence is good for business. So, here’s how to be great at social media for financial services. Create Conversations.

21 best social media analytics tools

Unmetric

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming.

10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. At Contentworks Agency we’ve already planned next year’s social media strategies for our clients. GDPR Seeps Into Social.

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. It's easy to get side tracked by all the geekdom in social. Social Media is About Humans Connecting to and Growing With Other Humans.

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science.

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How to Build Thought Leadership Using Social Media Without Bragging About Yourself 24/7

Pam Moore

Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. Many marketers and business leaders jumping onto the social web want to establish themselves as a leader without much thought.

Skills 170

4 Social Media Trends that are Irrelevant for Your Brand

Ignite Social Media

Today, it’s tough for brand social media managers to keep track of where and how they should be engaging customers on social media. It’s easy to see with just a quick check of Twitter that slang use is a huge part of social media culture for consumers at large.

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How to Turn Video Content into Conversions

Convince & Convert

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes.

Are You a Social Media BarfShiner?

Waxing UnLyrical

It was my reaction to seeing a spate of social media status updates that came across (granted, to me) as overly-inspirational or doggedly in the pursuit of convincing everyone else that, “Gee, folks, I have SUCH a great life, LOOK at me, I’m super-duper-califradgilistically-awesome!&#.

Native Tool or Social Media Management Tool: Which Is Better?

agora pulse

If you have been managing social media for a while, you are probably wondering, “Is using a native tool better than using a social media management tool?” What Are Your Social Media Goals? Which social media platforms are you using?

3 Proven Tactics to Integrate Strong Content and Social Media for Your Agency

agora pulse

In this post, we’ll show you exactly how your agency can integrate content marketing and social media marketing to get your clients winning results. Many times, doing this will automatically tag you, and they can click to your social profile at that point.

How to Turn Video Content into Conversions

Convince & Convert

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes.

Social Media Strategies of Top US Universities

Unmetric

Social media has become an invaluable asset for marketing in higher education. According to research on social media use in the U.S, Consequently, universities are ramping up efforts to connect more with their target demographic and engage on social media channels.

The 15 Types of Social Media Know-It-All

Waxing UnLyrical

It’s one thing to educate yourself, including on social media. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? The worst kind of social media know-it-all.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand.

How Netflix’s social media strategy dominates the online streaming industry

Unmetric

The success of Netflix’s operations has attracted its share of competitors over few years, but despite this, Netflix manages to come out as the dominant streaming provider, helped, in part, by its excellent social media strategy.

What Makes Successful Social Media Content Different?

Ignite Social Media

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media.

How Glossier Built a Cult Following on Social Media

Unmetric

Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. According to Weiss , the blog and its digital presence has been their “single largest social media platform”. Socially Driven Beauty Brand.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

How and why you measure social media engagement is critical for success. When you think about content for the social and digital web of today, without eyeballs reading and watching, ears listening and fingers typing, content would be meaningless.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

How and why you measure social media engagement is critical for success. When you think about content for the social and digital web of today, without eyeballs reading and watching, ears listening and fingers typing, content would be meaningless.

3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1.

Social Media Roundup – Fourth of July

Ignite Social Media

Along with the influx of poorly-shot iPhone videos featuring local fireworks displays in newsfeeds, brands often got in on the conversation, finding ways to jump in on top-of-mind conversations. Here are some of our favorite Fourth of July social media tactics from this year. Two of the biggest themes within branded social posts for the Fourth of July were grilling and polls, and Walmart used both aspects when finding a way to talk about the holiday on social.

5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s content. Get conversations started.

SEO 170

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? Align your social media and marketing efforts to your goals. Don't build your brand and your content based upon your competition's website and social presence.

Brands 129

Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

The topic of conversation is “The future of brand experience.” ” It’s more about a commitment to prioritizing and architecting the best brand experience you possibly can all based on what your customer needs, not the latest and greatest social or digital shiny object.

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. Sprout’s own Justyn Howard explains the opportunity that lies ahead when brands turn to social listening to solve business problems: “Social data represents the largest source of business intelligence that has ever existed.

Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? Is Social Media Becoming Boring? Social Media is a Trend Wait, what ?

Social Media Trends, Prospects, and Challenges in India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. And it remains the fastest growing market for social networks in the world.

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Social Media Engagement is the New Social Media Marketing: How To Do It Well

Buffer Social

At Buffer, we think a lot about the future of social media. Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “socialmedia. People expect businesses to respond on social media, and fast.

How Human Should Brands Become in Social Media?

Mindjumpers

Tweet Since many people have been talking about how brands should be humanized in this era of social media, I have come to think a bit further on the subject. Before we became involved in social media – or just in the online sphere for that matter – brands were “just” brands.

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6 Characteristics of Social Media Winners

Webbiquity SMM

but Charlie Sheen’s recent meteoric rise on Twitter aside (best not to rely on the perverse attraction of watching a drug-addled celebrity publicly self-destruct) here’s a shot a minimum list of characteristics that enable social media success.

Why Is Social Media Important for My SaaS?

agora pulse

Social media is a platform to build authentic relationships with your customers. So, why is social media so important? Social media opens the door to truly express how your SaaS can benefit customers. Then, broadcast those insights on social media.

How to Manage Issues on Social Media

Mindjumpers

Everything is closer and goes faster in the world of social media. Have a Content Team or a Community Manager who is responsible for monitoring and taking part in the conversations concerning your brand.

Issues 213

3 Tips for Chatbot Success in Social Media

Ignite Social Media

When I first heard about brands using Chatbots in marketing, specifically on their social media channels, I was skeptical. Gather as Much Social Listening Data as Possible. You can utilize a social listening tool or a tool you use for your reactive work to download all of these.

Tips 105

How to Master the Art and Science of Content Marketing Creation and Curation

Pam Moore

If these are some of the questions you have then take a listen to the 105th episode of the Social Zoom Factor podcast to learn the difference between creation, curation and regurgitation of content. Social Profit Factor Training Academy and Marketing Nutz Can Help! .