Will private conversations change Twitter?

Sherrilynne Starkie

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. The group function lets users start conversations with their followers and all participants are not required to be following one another to take part. Most activity and conversation is posted publically for anyone to see and this access is what makes Twitter engaging and useful. Will Twitter be serving advertisements within these private conversations?

9 LinkedIn Best Practices For 2015

Firebelly

LinkedIn is still the go-to social network for business professionals and job seekers. Join in conversations, or answer questions (when relevant) in the groups you have joined. The post 9 LinkedIn Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. It’s a great tool to showcase your business and your employees. To make sure you’re using it effectively, follow these nine best practices. #1

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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

We continued our conversation by taking a look at the importance of setting a baseline to measure internal communications: A3 Measurement is assessing whether the needle moved. Some great suggestions were offered up including: Use keywords to set up social media alerts for relevant positions. Connect with people that work at the companies you want to work with via social media.

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#measurePR Recap (October 2015): Around the World with #measurePR

Waxing UnLyrical

Diane Bégin (@dibegin) October 6, 2015. AmecOrg (@AmecOrg) October 6, 2015. Shonali Burke (@shonali) October 6, 2015. measurePR — Michelle Hinson (@MichelleHinson) October 6, 2015. BXRcyrRaPv — Ai Zhang (@aiaddysonzhang) October 6, 2015. measurePR — Diane Bégin (@dibegin) October 6, 2015. cc @theiirc — Daniel Tisch APR (@DanTisch) October 6, 2015. measurepr — Shonali Burke (@shonali) October 6, 2015. AmecOrg (@AmecOrg) October 6, 2015.

Don’t Mistake Activity for Effectiveness in Social Media

Direct Marketing Observations

The world of the content marketer/social media marketer is changing. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science. The conversations, have been lost. How do we get back to our roots, to that happy place, to that place where social is social again?

The 15 Types of Social Media Know-It-All

Waxing UnLyrical

It’s one thing to educate yourself, including on social media. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? There’s a social media “guru” wherever you turn, and it seems as if everyone and their brother is telling you how to do something on social, or not. The worst kind of social media know-it-all.

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The Importance of Local Activation on Social Media: India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. It’s a network filled with talented people who possess great knowledge of social media in their local context – one of them being Khyati Gandhi from India who shares some of her great insights on the topic below. . Social behavior varies across demographics.

How to Prove Your Social Media Impact

Convince & Convert

For too long, social’s contribution to business success has been ignored and undervalued. In this post, we are going to start changing that by walking through the steps necessary to finally measure social’s business impact and give social the credit it deserves. Inspired by Jay Baer’s post , I want to share with you how you can prove the value of social media with well-known tools and a little creativity. (If This is especially true with social media.

4 Conversion Experts On Why Buyers Click

Convince & Convert

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. HubSpot’s Luke Summerfield chimed in with, “Personas are critical because they help guide your marketing strategy—including your strategy for conversion rate optimization. Give me a C.

#measurePR Recap (November 2015): Measuring Multimedia

Waxing UnLyrical

As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr. Orla Graham shared this insight: A3 Most important thing is not to treat the various forms of media in isolation – integration, correlation are key! Create content designed to start conversations and build relationships. The November #measurePR chat took place on November 3rd.

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Why Social Media Marketing Is, Actually, Fairly Priced

Firebelly

Social media marketing is a complex business—and its pricing is competitive. I keep hearing about social media marketing being an expensive proposition. Social media is one of them. We typically employ strategists, content developers, community managers, analytics specialists, messaging and conversion people, programmers, assistants and, occasionally, other firms. Now ask yourself again: is my social media spend expensive?

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Like, Share,Tweet – Is that All You Can Do on Social Media?

Waxing UnLyrical

According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Although you may have thought otherwise, social media is not limited to Facebook or Twitter. Mainstream social media platforms like Facebook and Twitter undoubtedly let you reach a much wider audience, than niche networks like Care2 or Untappd. How can you diversify your social media channels? Guest Post by Jessica Davis.

Social Media Trends, Prospects, and Challenges in India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now.

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4 Steps to Boost Your Social Media Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules. Social media instead demands a symbiotic relationship between brands and their fans. Posting content on a regular basis is critical to showing up on users’ cluttered social media feeds.

10 Twitter Best Practices For 2015

Firebelly

Here are 10 that will help you improve your efforts on Twitter in 2015. Use search to check things out and don’t be afraid to join in the conversation! The post 10 Twitter Best Practices For 2015 appeared first on Firebelly Marketing | Social Media Marketing Agency. Some best practices are timeless, others change as frequently as Twitter does. 1) Keep tweets short. Tweets that are around 100 characters get the most retweets and replies. 2) Don’t just sell.

The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Social media automation addresses this challenge beautifully. Guest Post by Vasudha Veeranna.

5 Brands Who Rocked the Social Media Red Carpet During the Oscars

Convince & Convert

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars. NASA’s real-time tweets are a great reminder of how to add value and stand out during an event with a lot of conversations happening.

Social Media Updates: April

yMarketingMatters

Things happening at breakneck speed in technology these days, and social media service providers are doing their best to vie for the most popular, most innovative and most highly sought-after spot among their users. Here are the most important social media updates that you might have missed in April……. Facebook Messenger Introduces Video Calling : Now you can not only instant message people, but you can have one-on-one conversations with people who matter.

Conversational marketing: What it means for your social media strategy

Sprout Social

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing.

7 Ways to Generate Leads from Social Media

Kikolani

In a society that thrives on social media, marketers must learn how to bring in new leads from the networks or risk falling into obscurity. Social media lead generation isn’t just cost effective, but it produces actual results; reducing costs by 45% and increasing revenue by 24%. Now, you can easily integrate your own quizzes into a social marketing strategy. Through social media, contests can reach an incredibly wide audience. (Source).

Embrace Mistakes to Become a Better Social Media Pro

Convince & Convert

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. This month’s Social Pros come from three countries: Canada, the Netherlands, and the U.S. KLM Manager Social Media, Karlijn Vogel-Meijer.

Social Media News & Updates: February

yMarketingMatters

2015 is rolling fast, as are the changes in the social media world. Here are the most important social media updates that you might have missed in February. Positive indicators vary depending on the ad’s objective, but may include video views, conversions, etc. I hope you have found this month’s roundup helpful, and that it will benefit your social media marketing efforts going forward. . Can you believe it’s March already?

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How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Image via BigStockPhoto.com.

Why Social Media Is a Must

Small Business Mavericks

Social media marketing is a necessity in today’s online marketing world. The only question to answer now is, which social media sites are most appropriate for your brand? Why Social Media Is Necessary. Social media has become a marketing channel of its own. In short, if any part of your business is digital in nature, you want to be on social media. How to Do Social Media Effectively.

Social Media Updates: October

yMarketingMatters

As the year speeds to a close, social media networks are continuing to release exciting new updates for marketers and general users as they vie for the top spot in our campaigns. Join a meeting at the touch of a single button, easily find upcoming appointments, view recent conversations and search your Global Address List by first or last name, email, alias or even by phone number. The post Social Media Updates: October appeared first on yMarketingMatters.

How Smart Brands are DemoCasting in Social Media

Convince & Convert

I am often asked which social networks are best for a particular company or organization. ” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. There really is no “de facto” social platform, with the possible exception of Facebook, which is pervasive across nearly all demographic groups, except youth.

Insider Interview: 3 Critical Things You Must Know About Conversion

Firebelly

I caught up with Jesse Laffen, our principal consultant on all things conversion. As I talk to our clients and future clients on a daily basis – I’m constantly surprised at the constant avoidance when it comes to conversion. So, here’s Jesse’s take… What is conversion? Conversions are why you put effort into marketing and they can be a lot of different things to different organizations. Happy conversion!

Social Media Updates: November

yMarketingMatters

Before everyone winds down for the holidays, let’s pause for a minute to catch up on November’s social media updates, which were significant. You can now use the share button to share content and immediately engage in conversations about it. This new development is great for people who collaborate on projects and wish to share content and ideas instantly via Skype before adding their own comments and instructions and conversing on the topic.

How to Use Location Data to Decode Customer Conversations

Convince & Convert

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. Social media is used for communication, photo-sharing, shopping, information-finding, and much more. The amount of social data is massive, and marketers need a way to mine that data.

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How many Twitter users actually tweet?

Sherrilynne Starkie

Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). Once we have a handle on this, we can understand better which content resonates most and can foster social conversations around it to expand the digital footprint. Featured Headline Social Media Twitter

5 Reasons to Use Social Media Even If It’s Not Driving (Free) Traffic

Convince & Convert

Picture this situation: You’ve chosen the right social media platforms for your business and are posting good content to each one of them, but you’re not getting any more than just a handful of clicks. However, if traffic’s been dying down (especially after the recent organic reach debacle ), you may need to revamp your social media marketing strategy (if you have one already) or create a new one with the assistance of an expert or an agency.

Marketers- Stop multi-tasking social media

Janet Fouts

Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. As a bonus, you’ll be more focused and engaged with the conversations you have on social networks, increasing your effectiveness. mindful social mindfulsocial

9 Tried-and-Tested SEO Strategies for 2015

Writtent Blog

In case you haven’t been doing that, here’s a list of nine things you can start implementing today that will increase your traffic , leads, and conversions, as well as enhance your online reputation. Take your business to the next level in 2015! Certainly not in 2015. It means that your content should contain conversational keyword phrases that prospects are likely to use when searching for your services, as well as broader, semantic terms.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? 21 Social Media Statistics.

How 4 Social Media Predictions Impact Email Marketers

Convince & Convert

The social and email marketing channels are increasingly intertwined. So when I read this great collection of 30+ Social Media Predictions for 2015 , it immediately had me thinking about how they affect email marketers. Here are four of my favorite social media predictions and how they impact marketers’ use of email: ( Tweet This ). The social media landscape is certainly shifting. Image via BigStockPhoto.com.

10 Social Media Marketing Mistakes Businesses Must Avoid

Webbiquity SMM

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy.

Strategies and Tips on Social Media Marketing

Ari Herzog

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. This is a screenshot of popular discussions as of March 30, 2015. There is a lot of spam, mostly broadcasts and few conversations; but people are joining and others are contributing.

How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic

Kikolani

Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea. Weekly Social Media Editorial Calendar. Here’s a sample social media editorial calendar you can steal: Pre-Scheduling. Social Media

How to Avoid Web Form Conversion Killers

Convince & Convert

But according to Infinite Conversions , most of our efforts are wasted. We figure out what’s killing our conversions and go to battle! Here are a few key ways to thwart web form conversion killers. Take Advantage of Social Media. But nearly 80% are okay with signing in via social login options. Use this knowledge, and integrate your forms with social media autofill features. Interested in more great tips for combating conversion killers?

Can Social Media Generate Leads?

Small Business Mavericks

Social media has come a long way since the days of Friendster and MySpace. But other social media websites have upped the ante in some very real ways. Twitter is notorious for delivering high click-through rates (CTR) and conversions if done well. Here’s the question, Is Twitter the only social media website capable of generating leads, or is there a set of principles that can be followed to increase CTR all around?