Later

FEBRUARY 4, 2021

Here are 3 Black-owned stock photography websites that are changing the stock photography game: Why Brands Should Use Diverse Stock Photography. In 2017, the founders of influencer management agency, SHADE , grew frustrated by the lack of diversity in the stock photography market. Look no further. 3: CreateHER Stock.

Creative Commons 101

Creative Commons Banking Startup Influencer 101

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. Brands can also use emojis to communicate directly with consumers, building trust and affinity in the process.

Tips 119

Tips Marketing Press Release Influencer 119

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. They are authentic, and they are trusted by their peers. Brands are investing in employee advocacy. Employees tell better stories than you do.

Strategy 145

Strategy Social Media Marketing Consultant 145

Rebekah Radice

MAY 9, 2015

As a business or brand, how do you strike the perfect social media balance? You can’t influence anyone unless you build a solid community by sharing and enagaging with people #InfluencerChat. Marsha Collier (@MarshaCollier) May 6, 2015. ➡️ #Tip : want to become a Social Media Influencer? influencerchat https://t.co/wn4tl4g18e.

Social Media 131

Social Media How To Marketing HootSuite 131

Talkwalker SM

JUNE 2, 2016

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Add a key influencer to the mix (enter Kylie Jenner) and you have a glam-perfect business strategy.

UGC 60

UGC Brands Content Instagram 60

Socialmedia.biz

SEPTEMBER 19, 2016

Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. The event, called “Growth Hack Your Sales & Personal Branding!” 10 rules of personal branding. Use influencers but don’t rely on them.

Startup 60

Startup Brands Conference Eventful 60

Ignite Social Media

JUNE 6, 2016

This week we see Pinterest testing new features to help recommend even more relevant products to pinners, and new Instagram research shows over 2,500 branded profiles are dropping in follower and engagement rates, all in this week’s Social You Should Know. Measuring a Return on Influencer Marketing. Image courtesy of AdWeek.

Instagram 60

Instagram ROI Influencer Research 60

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. Shop locally and prefer hand-made and authenticity to mass production. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Pixlee

NOVEMBER 17, 2016

Is it possible to completely revamp your brand through one Instagram marketing campaign? Reynolds wrap has been a staple in American kitchens since 1947, but the brand wanted to position itself as more than a tinfoil company. Reynolds Kitchens launched its #EndlessTable campaign in June 2015 and its still going strong today.

Campaign 40

Campaign Instagram Brands Delicious 40

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. Brands can also use emojis to communicate directly with consumers, building trust and affinity in the process.

Tips 60

Tips Marketing Press Release Influencer 60

Buffer Social

JANUARY 25, 2022

Prioritizing One-on-One Interactions Alison Hazinski, owner of One and Only Paper Alison Hazinski, the owner and designer behind stationery and gifts brand One and Only Paper , has found that one-on-one customer interaction is the strongest channel for business growth, so she’ll be prioritizing those opportunities.

Small Business 91

Small Business Marketing Retail Education 91

Hootsuite

SEPTEMBER 10, 2019

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. This guide will cover how your brand can benefit from a social media takeover. They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more.

Social Media 111

Social Media How To Hosting Hashtag 111

Talkwalker SM

JULY 28, 2016

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Kikolani

MARCH 13, 2015

Fetching Friday is back for week eleven of 2015! Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. Why Branded Content Is Poised to Take Over by Michelle Castillo. Content Marketing.

Products 60

Products Marketing Compete SEO 60

Buffer Social

MARCH 30, 2022

And while we wish we could highlight all the amazing women-owned companies out there, we’re excited to spotlight these six brands this Women’s History Month which — along with creating great products — are also pushing for positive social change.

Small Business 72

Small Business Instagram Press Release Communities 72

Later

JANUARY 22, 2020

Edgier brands like W Magazine are already embracing this grungy new trend, which is great for adding more standout character to everyday Instagram content. And if your brand isn’t quite ready for a gritty aesthetic, you can always try this trend on Instagram Stories. . Other pod brands just don't love the Earth enough.

Trends 81

Trends Instagram Library Film 81

Social Media Strategies Summit

AUGUST 1, 2019

These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. As we’ve seen the influencer marketing industry mature, we have also seen the industry face a lot of challenges.

Influencer 114

Influencer Examples Brands Fashion 114

Convince & Convert

JANUARY 27, 2015

What if you could keep your job, score awesome word-of-mouth for your brand, and turn some of your content production over to someone else? Spending efforts on brand ambassador networks are where many marketers are seeing their most epic outreach marketing results. Image via BigStockPhoto.com. Image via Bhakti Chai. Opt-In Power.

Case Study 60

Case Study Marketing How To Influencer 60

Lucy Hall

AUGUST 14, 2015

And if it is, then ignoring live streaming platforms such as Periscope and Meerkat could see your business or personal brand missing a trick! They launched on March 26, 2015! Social media gives businesses and personal brands the opportunity to be authentic and 'real'. The market is growing. But it's still not saturated.

Discount 60

Discount Influencer Social Media Authentication 60

agora pulse

DECEMBER 20, 2016

Most brands have always wanted more views on their Instagram videos, but ever since the number of views are now publicly displayed underneath each video, the pressure is officially on. The challenge brands are now focusing on is how to get more Instagram video views. In 2015, best posts from top brands had an average of 2.5

Instagram 60

Instagram Video Hashtag Case Study 60

Convince & Convert

MAY 2, 2016

Every employee who uses social media has followers, and by sharing posts with these followers, you are opening up your brand to an audience you may not have reached otherwise. With every new employee brings the opportunity to make your brand known to more people and to expand your content reach. Gain Trust and Credibility.

Loyalty 60

Loyalty Social Media Engagement Training 60

Pixlee

OCTOBER 27, 2016

You know your brand inside out. Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. Social proof is a phenomenon that influences the consumer’s everyday decisions, whether conscious or not. 65 percent of adults used social media in 2015.

UGC 40

UGC Content Statistics Hotels 40

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. National Geographic.

Campaign 43

Campaign UGC Content Tourism 43

Audiense

SEPTEMBER 16, 2016

“ True brand connection is now more important than ever as we navigate the world. Good storytelling is how people will care about your brand. Not every brand will be able to do something on this scale. There are very few brands who can organise their Instagram team exactly like National Geographic, and that’s fine.

How To 60

How To Marketing Authentication Project 60

Buffer Social

AUGUST 2, 2016

The average number of Instagram posts per user declined between 2013 and 2015, according to a study reported in The Information. Instagram Stories provide a way for brands and individuals to post more without overwhelming people’s feeds. 5 Ways Brands Can Use Instagram Stories. Brands aren’t strangers to Instagram.

Instagram 40

Instagram Brands Feed Feedly 40

Sprout Social

JUNE 16, 2016

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. Need help getting started? Define Your Objectives.

Instagram 40

Instagram Tips UGC Hashtag 40

Convince & Convert

FEBRUARY 1, 2016

Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. However, this isn’t a bad thing for your brand. Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials. So what does this mean for the marketing world? Journey Mapping.

Content 60

Content Tips Analysis Curation 60

Rebekah Radice

NOVEMBER 1, 2016

This video humanizes the brand through the eyes (and thoughts) of the team. Your brand has its own personality. And like people, brands are passionate about certain topics. People connect with companies that show they aren’t afraid to be authentic. One of the best performing brands on Facebook is Nike.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Sprout Social

APRIL 19, 2017

Whether it’s learning more about your target audience so you can better serve them, building awareness for your brand or retaining existing customers, social media now has a hand in nearly every part of your business that involves customers. Social media is an excellent way to build awareness for your brand.

Social Media 105

Social Media How To ROI Hashtag 105

Likeable

AUGUST 26, 2019

That is a level of adoration and influence that has turned our pets into influencers in their own right, creating the modern phenomenon known as the “petfluencer.”. With the influencer marketing industry expected to reach $10 billion by 2020, petfluencers have found ways to benefit from the market opportunity as well.

Influencer 112

Influencer Communities Social Media Instagram 112

Oktopost

APRIL 4, 2023

Social selling is one of those key deciding factors in the competition between brands. The younger generation is looking for something very specific (and yet very vague) from the brands they follow and support. Well, authenticity is a key factor. A whopping 71% will advocate for the brands they trust.

Social Media 118

Social Media Marketing B2B Banking 118

Rebekah Radice

NOVEMBER 1, 2016

This video humanizes the brand through the eyes (and thoughts) of the team. Your brand has its own personality. And like people, brands are passionate about certain topics. People connect with companies that show they aren’t afraid to be authentic. One of the best performing brands on Facebook is Nike.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Ignite Social Media

JANUARY 26, 2017

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. Influencer Media Programs — Authentic Content Amplified with Media Precision. Targeted reach.

Influencer 60

Influencer Engagement Syndication Authentication 60

Hootsuite

AUGUST 30, 2022

While BeReal isn’t meant for brands, it’s important to recognize when new apps enter the game and evaluate if they fit into your marketing strategy. Almost 1/3 unfollow or block brand social media accounts weekly. We know you hear it all the time: “Have an authentic brand!” Influencer marketing. Easiest path?

Statistics 102

Statistics Marketing HootSuite Study 102

Keyhole.co

AUGUST 4, 2023

They provide actionable insights into the level of engagement your brand is generating. When your content goes viral, it reaches far beyond your existing audience, potentially exposing your brand to a whole new group of people. The more effective your social media branding is, too. We’ll talk more about Keyhole later.

Social Media 52

Social Media How To Analytics Metrics 52

Hootsuite

APRIL 28, 2020

With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are between 16 and 24 years old. Create a branded hashtag challenge. If TikTok had existed in 2015, you would have seen a lot of videos tagged with #IceBucketChallenge. Raise brand awareness?

Video 145

Video Engagement Hashtag Influencer 145

Sprout Social

SEPTEMBER 7, 2021

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. If this was a real game, who would you main? Apple’s #ShotOniPhone.

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Campaign Social Media Collaboration Apple 136