Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. “I can’t compete with the big guys, so I have to do less articles but do them better,” said Bored Panda founder Tomas Banišauskas to WIRED.

Organization 108

Organization Flipboard Social Media Company 108

Kikolani

JUNE 23, 2015

Whether you are a blogger, artist or a small business, marketing on Facebook could surely get you tons of exposure and leads for your business. This post will walk you through ten Facebook marketing strategies that will multiply and maximize your business presence on the platform. One such post is this one: Ready for FACEBOOK FRIDAY?!

Small Business 60

Small Business Facebook Alltop Curation 60

ProBlogger

AUGUST 30, 2015

To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Content Marketing: Planning content: Identify and create a profile for your dream reader. Plan out your next month of content in advance.The article How to Build a Content Calendar can help you with this. Email Marketing.

Training 20

Training Eventful Tips Analytics 20

Socially Sorted

DECEMBER 20, 2015

Do you want to ramp up your marketing in 2016 with visual content? Articles like this one and this one make it very clear that images, short video and especially live streaming are a vital part of a visual strategy heading into 2016. Not sure where to start? Which tools to use? . If yes, then this post is for you. A mix is good! .

Content 55

Content Instagram Curation Strategy 55

Convince & Convert

APRIL 7, 2015

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). are “actively disengaged” ( Gallup, 2015 ). Insource Youtility.

How To 60

How To Yammer Metrics Statistics 60

Rebekah Radice

JUNE 12, 2015

Have you ever wondered what an effective Pinterest marketing strategy looks like? Know what works, what doesn’t and how to seamlessly integrate it into your marketing strategy. Tips to Instantly Improve Your Pinterest Marketing Strategy. link] pic.twitter.com/WGtwyRVoiA — Paige Sandhu (@paige_sandhu) May 28, 2015.

Strategy 131

Strategy Tips Marketing Storify 131

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

agora pulse

JANUARY 4, 2018

Robots will take over the world (AGAIN) and Twitter will die a dramatic death, forced out of the market by virtual reality millennials. In this article I’m going to give you five funny social media predictions for 2018 and tell you how social media managers can prepare for them. I’m complaining but I know it’s coming.

Social Media 125

Social Media Social Media Management Net Neutrality Curation 125

Buffer Social

SEPTEMBER 6, 2023

In this article, I’ll dig into exactly how to source the best audio clips for your TikToks while they’re still popular, plus give you some examples of TikTok sounds with staying power: a selection of the best clips of 2023. Check out Spotify There are a plethora of Spotify playlists that curate trending songs TikTok music.

Trends 89

Trends How To Template Templates 89

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Buffer Social

MAY 23, 2016

It is our greatest marketing asset. Kevan Lee, October 2015. The Google Analytics screenshot below, helps to illustrate our story: Towards the end of 2015, we revealed that we’d lost nearly half of our social referral traffic. Adaptable content: T oolbox and Magazine articles. Toolbox articles.

Strategy 64

Strategy Content Publishing News 64

Buffer Social

AUGUST 11, 2016

Video marketing has taken the social media world by storm. What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet the barrier to creating video marketing content that resonates with audiences can still feel high. Why Video Marketing Is So Valuable.

Video 40

Video Twitter Content Facebook 40

Unmetric

JULY 26, 2018

Social media has become an invaluable asset for marketing in higher education. In this article, we look at how some of the top-ranked universities from the U.S From adopting a peppy and upbeat tone to sharing research articles, universities are vying to find their voice on Twitter. pic.twitter.com/zWWbYWBWij.

Social Media 120

Social Media Strategy Hashtag Research 120

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. These writers face the same challenge.

Content 60

Content B2B Marketing Hubspot 60

Unmetric

SEPTEMBER 27, 2019

Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own! McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! The brand added more than 29 million followers since 2014, a 37.4% McDonald’s – 79 million followers.

Brands 96

Brands Facebook Campaign Sports 96

Unmetric

SEPTEMBER 27, 2019

Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own! McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! The brand added more than 29 million followers since 2014, a 37.4% McDonald’s – 79 million followers.

Brands 72

Brands Facebook Campaign Sports 72

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Oktopost

MAY 8, 2023

For any business, the internet is an essential platform to leverage for marketing and growth – but, for the SaaS industry, it’s so much more than that. As of 2020, the number of SaaS apps used by the average business is 10x higher than it was in 2015, according to insights from BetterCloud. in any given 24-hour period.

Industry 69

Industry Social Media Brands B2B 69

Convince & Convert

NOVEMBER 18, 2015

That means the founders are also the marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things. Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. Simple, right?

Social Media 132

Social Media Marketing How To Social Networking 132

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 204

Statistics Social Media B2B Marketing 204

Buffer Social

JULY 18, 2016

If you’re anything like me, there are only a handful of things more exciting for a social media marketer than when a Tweet “goes viral.” Better yet, I hoped to determine the formula for Buffer’s most successful tweets so that I could repeat the process and share what I’ve learned with marketers everywhere.

Curation 40

Curation Trends Study News 40

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 198

Statistics Social Media B2B Marketing 198

Keyhole.co

FEBRUARY 28, 2023

Before we get down to the specifics and show you how you can use memes and emojis the right way in your marketing, we need to make sure you understand what each of these terms mean. Now, you might wonder, what do “inside jokes” have to do with you as a marketer, and exactly how can you use memes to boost your brand?

Meme 52

Meme Engagement Strategy Wikipedia 52

Buffer Social

FEBRUARY 22, 2017

Storytelling has always played a part in successful marketing. Navigating this article. To make it easier to navigate this article, the 20 ideas are grouped according to the various social media platforms. An idea to try: If Facebook advertising is part of your social media marketing strategy, give this sequencing method a try.

Social Media 111

Social Media Hashtag Curation Instagram 111

Devumi

APRIL 10, 2015

I am going to show you these seven concepts in a way that you will be able to apply them to any social media marketing campaign you’re working on. Not only will this go a long way towards making you look like a brand that engages, rather than markets, but it can also do a lot to increase your following.

Sites 60

Sites Social Media Reputation YouTube 60

Buffer Social

MARCH 16, 2017

In late 2015, Instagram opened up Instagram ads. Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. Since Instagram launched advertising on its platform in 2015, Instagram ads have driven more than one billion user actions. Facebook’s Marketing API.

Instagram 111

Instagram Advertising URL FAQ 111

Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. This is a classic for marketers, magazines, and sites like Buzzfeed. Here ya go. Content That Tells a Story.

Diagrams 60

Diagrams Posterous Eventful Template 60

Socially Sorted

MARCH 4, 2016

Let’s take a look at the tips and tools: 50 ShortCuts for You to Create Visual Content for Social Media Marketing. The good thing is that you also find some pretty awesome content to “curate” and share too! Find articles on Post Planner that are already being shared… and share them! Or even Evernote.

Social Media 97

Social Media Content Template Templates 97

Viper Chill

JANUARY 13, 2016

It doesn’t have anything to do with email marketing. The reason it can work so well is because it doesn’t have any kind of negative connotations that you’re ‘marketing’ but instead providing a lot of value to a loosely defined target-audience. It doesn’t involve connecting with influencers.

FeedBurner 40

FeedBurner Project Curation Reddit 40

Writtent Blog

JULY 6, 2016

Check out this list of blogging stats we curated for you. Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity.

Strategy 83

Strategy Hubspot B2B Blogger 83