Proactive Report

DECEMBER 2, 2013

Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. Meritus Digital Dashboard - monitoring mentions, sentiment, growth of communities, engagement across all channels. 2014 will see more emphasis on reporting PR results. His panel was about measurement, proving value and ROI. Proving Value.

ROI 69

ROI Case Study Health Care Insurance 69

Twist Image

APRIL 24, 2013

This author''s sentiment could be replicated and replaced with channels like Facebook , LinkedIn , blogging, podcasting, TV advertising, or whatever. So, if your sentiment is similar to that of the famed author mentioned above, you may want to take a step back and simply walk away from these channels. It''s 2013. google plus.

Journal 111

Journal Sentiment Publishing Advertising 111

Twist Image

JANUARY 25, 2017

The sentiment is a pragmatic one: "everything is digital!" The sentiment is a romantic one: "we're not doing it, but if we kill that saying, we can claim that we do it all." Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. It's a smart play.

Retail 40

Retail Sentiment Applications Mobile 40

Convince & Convert

DECEMBER 11, 2015

Impressive, but that was a drop in the bucket compared to 2013’s “ WestJet Christmas Miracle: Real-time Giving ,” which has now been seen more than 42 million times. Use real people, real language, and real sentiment. million times. Just keep a box of tissues nearby when you watch them. Make It fun. Show that excitement and generosity.

Campaign 60

Campaign List Tips Embedding 60

Writtent Blog

MARCH 29, 2013

Don’t be a words lyricist, a sentimental student, an outlandish lie-teller, or a senseless humorist. Now you need to plan your ad campaigns before June 2013 because when something global like Google changes, you’ve got to be prepared! 7 Ways to Write Damn Bad Copy. These are smart tips on what not to do in your copywriting.

Google 69

Google Content Flipboard Marketing 69

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on. Walk away with a social media strategy, campaign, tools. Small classes, bring your laptop. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement.

Course 102

Course Social Media Press Release Class 102

Twist Image

NOVEMBER 13, 2013

This was the pure sentiment of my second book, CTRL ALT Delete , which came out this past summer (and, if you''re so inclined, I would love for you to pick up a copy of it today ). This past week, it was named by Amazon as one of the Best Books of 2013 in Business and Investing. best books of 2013. best business book 2013.

Sentiment 100

Sentiment Advertising Google Review 100

Proactive Report

FEBRUARY 13, 2013

“ The State of Measurement Standards January 2013: It’s a Bridge, it’s a Bridge! Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item. ” lays out some measurements we should all have down pat. And it is not AVEs!

Sentiment 49

Sentiment Press Release Flickr Survey 49

Social Media Marketing

APRIL 16, 2013

Boston_Police) April 15, 2013 Updates to follow. Boston_Police) April 15, 2013 High volume of tips on crimestoppers.Task force tip line 617-223-6610 -617-223-6612 Boston@ci.fbi.gov #tweetfromthebeat viaCherylFianda — Boston Police Dept. tweetfromthebeat via @ cherylfiandaca — Boston Police Dept.

Aggregator 167

Aggregator Reddit Eventful News 167

Webbiquity SMM

FEBRUARY 4, 2014

Yes, writes John Heggestuen, who reports that “Between 2010 and 2013, the percentage of marketers using a revenue-per-customer metric on social media went from 17% to 9%, according to the February 2013 CMO survey.” ” Brands are instead focusing on reach, engagement and sentiment metrics. by Forbes.

ROI 204

ROI Social Media FeedBlitz Metrics 204

Sprout Social

AUGUST 3, 2022

You can tap into your audience’s feelings by measuring sentiment, the scope of conversations and more. In 2013, Skittles replaced their legacy lime-flavored candy with green apple and customers have been begging the brand to bring it back ever since. This allows you to shape a public apology that directly addresses their feedback.

Brands 99

Brands Issues Social Media Conference 99

Kikolani

JULY 12, 2013

Link Building Survey 2013 – The Results [INFOGRAPHIC] – Since we are now over half way through 2013 we decided it was time to gain a better understanding of how this year is going for those in the industry. Search Engines / SEO.

Marketing 117

Marketing Mashup RSS Survey 117

Kikolani

NOVEMBER 16, 2012

12 Social Thought Leaders Reveal Their #1 Tip For 2013 – I recently surveyed 12 of the top thought leaders in social media in an effort to provide you with the support you need to develop a social strategy that will help make 2013 a breakout year for you and your organization. Share Your Best Blog Posts.

Mashup 122

Mashup Resources RSS Sentiment 122

Laurel Papworth

SEPTEMBER 26, 2013

In this 2013 election, there were no long term social media strategies, no call to actions, no using social media as a channel for earned attention around the election. We in Social Media knew – easier to read 12 million on Facebook and 4 million Australians on Twitter if you have the right sentiment and profile based analysis tools.

Meeting 106

Meeting Twitter Facebook Social Media 106

Buffer Social

NOVEMBER 13, 2017

2013 (250M members): 10th anniversary of LinkedIn. Our team has been hearing the same sentiment from marketers everywhere. A quick look at LinkedIn’s journey to 500 million members: 2003 (0 members): Launch. members): Introduction of Jobs & Subscriptions. members): Launch of public profiles for members. Launch of Pulse.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

MARCH 3, 2015

Among the findings: according to Pew Research, “from 2013 to 2014, Twitter’s audience rose by 27.7% (from 18% to 23% of all Internet users),” and “in a 2014 study by eMarketer, researchers estimate Twitter will grow by 5% to 10% year over year until 2018 when 24.2% of Internet users will be on the platform.”

Tips 100

Tips Twitter How To Hashtag 100

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. Brands should express empathy and solidarity with negative sentiments, then rally their audience around positive sentiments with strong calls to action.

Hashtag 145

Hashtag Activities Social Media Retail 145

Hootsuite

OCTOBER 1, 2019

Typhoon Haiyan ripped through the Visayas region of central Philippines, on 8 November 2013. But with the right tools, you can do some social listening to gauge sentiment and identify trends. A group of men relax and drink Tuba (coconut wine) on a table off the beach in Tacloban, Leyte, Philippines, on 20 April 2014. ??????

Instagram 111

Instagram Geotagging How To Tourism 111

Waxing UnLyrical

JULY 17, 2015

While the publication’s effort to celebrate PR leadership and their innovation year after year is notable, it’s hard to ignore the lack of diversity on the front cover, which featured the most senior leaders at the top 13 agencies by revenue and the top two agencies by revenue growth in 2013. ” ~ Mike Paul, The Reputation Doctor.

Issues 100

Issues Committee Report Industry 100