Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Too many hashtags make it difficult to track and are confusing to consumers.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. number of followers and fans) and social media-driven website traffic, but only about half measure share of voice and sentiment.

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition


Monitoring brand mentions, share of voice, sentiment etc. Yet, this has been impossible for brands to track unless the photo is accompanied by a @mention or a #hashtag. are the essentials of analysing what is being said about your brand online.

Brands 272

The 7 Types of Social Media Users and How to Engage Them


You don’t have to offer anything big, but your fans will appreciate the sentiment. Tara W (@tlw29) July 9, 2013. Best Friends (@BFAS) July 10, 2013. Using social media to market your company is an undoubtedly wise decision.

Types 285

Restoring Faith in Humanity - Together

Social Media Marketing

Boston_Police) April 15, 2013 Updates to follow. Boston_Police) April 15, 2013 And then they turned to the public for help as the incident turned from rescue to investigation: BostonPolice looking for video of the finish line #tweetfromthebeat via @ cherylfiandaca — Boston Police Dept.

Why Investors Need to Use Social Media

Convince & Convert

From the 2013 Boston marathon attack to the deaths of Osama Bin Laden and former British Prime Minister Margaret Thatcher, Twitter has consistently delivered groundbreaking news stories to the world ahead of the likes of Google and CNN. Using Facebook to Gauge Public Sentiment.

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

Dedicated hashtag #PRDiversity for continued conversation. This illustrates the flavors of sentiment PRWeek was flooded with in response to the cover. When not blogging here, Mayra can be found communicating in status updates, thinking in hashtags and living life in 140-characters.

Issues 220

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats). Instead you can tag someone in the photo and free up space for more words, hashtags and links.”

How to Get Free Instagram Likes (Because They Still Matter)


Typhoon Haiyan ripped through the Visayas region of central Philippines, on 8 November 2013. Use the right hashtags on your posts. Give your hashtag strategy some thought: Don’t be too broad (i.e., #dog) Consider creating a branded hashtag.

The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

2013 (250M members): 10th anniversary of LinkedIn. Our team has been hearing the same sentiment from marketers everywhere. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast.