Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Why web presence optimization metrics are vital: half of marketers say tightening integration between social media and traditional marketing is a key goal for 2013, yet nearly a third identify that as one of their top social marketing challenges, and a whopping 57% way measuring social ROI is a challenge.

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? We already know that Facebook does sentiment analysis of billions of status updates around particular subjects such as “Thanksgiving” This article of mine from 4 years ago is about Facebook analysing sentiment to asses Gross National Happiness.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. Yet, this has been impossible for brands to track unless the photo is accompanied by a @mention or a #hashtag. gazeMetrix takes this a step further, as being able to track images that don’t include a mention or a hashtag, will allow for brands to boost engagement, because of the possibility of reaching out and interacting with users. are the essentials of analysing what is being said about your brand online.

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Restoring Faith in Humanity - Together

Social Media Marketing

Boston_Police) April 15, 2013 Updates to follow. Boston_Police) April 15, 2013 And then they turned to the public for help as the incident turned from rescue to investigation: BostonPolice looking for video of the finish line #tweetfromthebeat via @ cherylfiandaca — Boston Police Dept. Boston_Police) April 15, 2013 BPD asking for tips #tweetfromthebeat via @ cherylfiandaca — Boston Police Dept. Watching the events unfold in Boston yesterday was horrific.

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. It includes promoting awareness and showing solidarity through the use of hashtags, posts, and campaigns.

Why aren’t Australian politicians meeting CEOs of Facebook Twitter etc? #auspol

Laurel Papworth

In this 2013 election, there were no long term social media strategies, no call to actions, no using social media as a channel for earned attention around the election. From the politicians; no informal questions, no #ausvotes hashtags, no call to actions. We in Social Media knew – easier to read 12 million on Facebook and 4 million Australians on Twitter if you have the right sentiment and profile based analysis tools. SMH Photography (@photosSMH) July 18, 2013.

The 7 Types of Social Media Users and How to Engage Them

SocialFish

You don’t have to offer anything big, but your fans will appreciate the sentiment. Fortunately, they were quick to respond to their unhappy supporters by releasing a press statement and publicizing it over their social accounts, as well as starting a popular hashtag, #stillstrong , that represents their desires to continue giving. Tara W (@tlw29) July 9, 2013. Best Friends (@BFAS) July 10, 2013.

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How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats). Among the findings: according to Pew Research, “from 2013 to 2014, Twitter’s audience rose by 27.7% (from 18% to 23% of all Internet users),” and “in a 2014 study by eMarketer, researchers estimate Twitter will grow by 5% to 10% year over year until 2018 when 24.2%

How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

Typhoon Haiyan ripped through the Visayas region of central Philippines, on 8 November 2013. Use the right hashtags on your posts. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience. Give your hashtag strategy some thought: Don’t be too broad (i.e., #dog) Use an effective number of hashtags (studies say that posts with 9 hashtags get the most engagement ).

The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

2013 (250M members): 10th anniversary of LinkedIn. Our team has been hearing the same sentiment from marketers everywhere. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast. What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands?

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

Dedicated hashtag #PRDiversity for continued conversation. While the publication’s effort to celebrate PR leadership and their innovation year after year is notable, it’s hard to ignore the lack of diversity on the front cover, which featured the most senior leaders at the top 13 agencies by revenue and the top two agencies by revenue growth in 2013. This illustrates the flavors of sentiment PRWeek was flooded with in response to the cover. Ed: Did you do a double take?

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