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Influencer marketing trends across industries

Sprout Social

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Niche influencer marketing trends continue to grow Millions of followers doesn’t equate to a successful influencer marketing campaign or record sales. There were over 6.5

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A First-Class Guide to Social Media for Travel

Sprout Social

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. eMarketer ). Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ). Polaris B ).

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25 Male Influencers To Check Out

Ignite Social Media

Looking for some travel destination tips? Check out the video campaign he was a part of by clicking on the video below. Former stockbroker on Wall Street turned traveler. As of this post, he’s visited 21 countries so if you’re looking for a place to go (or an influencer to work with your brand on traveling) check out his blog.

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Digital is facing a Trust Crisis

Dave Fleet

Even search engines, which in the past have seemed remarkably resilient to some of the shifts faced by other channels, dipped below 60% for the first time since 2013. This doesn’t mean every campaign has to be boring, earnest and beige, with talking-head videos staring people in the eye and slowly sapping our will to live.

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5 Holiday Campaign Tips to Keep You Off the Naughty List

Convince & Convert

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Your generic holiday email just got deleted.

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#BookLoews Lets You Book Hotel Room Via Twitter

The Realtime Report

Engblom (@JWXYZ1985) November 21, 2013. A study by travel market research firm PhoCusWright found that “ 34% of hotel room revenue comes from online and mobile app bookings ,” a figure that is by all accounts only going to rise in the future. Plus, it becomes part of the history of your Twitter feed.

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