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Influencer marketing trends across industries

Sprout Social

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Niche influencer marketing trends continue to grow Millions of followers doesn’t equate to a successful influencer marketing campaign or record sales. There were over 6.5

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Digital is facing a Trust Crisis

Dave Fleet

Even search engines, which in the past have seemed remarkably resilient to some of the shifts faced by other channels, dipped below 60% for the first time since 2013. But none have sunk as low as social media. Social networks themselves are in the crosshairs, with a trust problem fueled by years of challenges.

Privacy 397
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

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A First-Class Guide to Social Media for Travel

Sprout Social

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans. 33% switched hotels.

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From Baseball Cards to Happy Meals: Lessons From the History of Microcontent

Visually SM

While micro-content now mainly refers to bites of content that can be shared over social media , companies have long been using small bits of their product to create memorable moments and impressions to hook consumers to keep them coming back. Let’s travel back in time and take a look at how brands have been using microcontent over the years.

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The Social Newsroom: Pieces of the Puzzle

Mindjumpers

Knowing fan demographics, interests, and characteristics is crucial to the creation of relevant content, giving fans the topics they are interested in, care about, and want to share within their own social networks. News and Social Monitoring. Similar Posts: For Social Success: Think As A Media Company. The Organization.

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15 Lessons That Took Me 15 Years to Learn by Jim Tobin

Ignite Social Media

On the flip side, if an agency’s giving you their social media person, you’re likely to have blind spots in some important areas that potentially could be hurting your brand. They’re not really mapping the social network. We already talked about how interesting content can travel. The timing was awful.