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Influencer marketing trends across industries

Sprout Social

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. There’s no denying the impact of influencers on social media, culture and commerce. Over a decade later, people still reminisce and rave over the viral moment.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

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3 biggest brand blunders on social media

Socialmedia.biz

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. Airways multiple times about her flight being delayed and how she was unhappy with her travel experience. Almost 58.6%

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A First-Class Guide to Social Media for Travel

Sprout Social

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans.

Travel 40
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Digital is facing a Trust Crisis

Dave Fleet

The Trust Barometer focuses on broader societal issues, but this year’s data touches on something I’ve been speaking about with our clients for several years now: There is an ongoing dearth of trust in the digital marketing field, and especially – but not only – in the social media space. But none have sunk as low as social media.

Privacy 397
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Trends That Should Be a Part of Your Social Media Marketing Training in the Coming Year

Bill Hartzer

This is the best time to co-opt a social media course to get your marketing team up and running by developing its social media marketing skills. But social media is a series of dynamic entities that are constantly changing. The Latest Social Media Trends That Will Influence Your Marketing .

Training 111
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#BookLoews Lets You Book Hotel Room Via Twitter

The Realtime Report

Engblom (@JWXYZ1985) November 21, 2013. A study by travel market research firm PhoCusWright found that “ 34% of hotel room revenue comes from online and mobile app bookings ,” a figure that is by all accounts only going to rise in the future. Plus, it becomes part of the history of your Twitter feed.

Hotels 148