The Realtime Report

OCTOBER 17, 2012

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising.

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Campaign Hotels Social Media Travel 170

Keyhole.co

DECEMBER 23, 2023

It also does not shy away from getting its hands dirty in ad campaigns. However, this did not deter the brand from embracing the same humorous approach on its social media accounts. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. Instagram: 1.3

Social Media 52

Social Media Engagement Strategy Meme 52

Likeable

JUNE 29, 2021

Over the past decade or so, it has become clear that consumers want to spend their money with brands that take a stand on social issues. Thousands of brands, along with social media platforms like Facebook and TikTok themselves, have stepped up to the challenge and ramped up their Pride Month initiatives on social media.

Campaign 86

Campaign Travel Hotels Film 86

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Ignite Social Media

APRIL 9, 2020

.” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Social Media During Covid-19 Survey Results. How Consumers Feel About Social Media Ads in Light of the Pandemic. Where Consumers Are Spending Their Time on Social Media.

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Survey Social Media Groups Groups 200

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. These people have dedicated and engaged groups of followers on social media. 93% of U.S.

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Influencer Social Media Marketing How To 145

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

OCTOBER 24, 2022

In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. Quick Jump. What is an employee spotlight? Final Thoughts.

Social Media 109

Social Media How To B2B LinkedIn 109

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy.

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Research Social Media Airlines Marketing 144

Ignite Social Media

APRIL 16, 2018

The Shorty awards recognize the most influential, popular, and culturally relevant brands, organizations, agencies, campaigns and influencers across social media. The Shorty awards are in their 10 th year and they continue to be one of the highest honors within the social media space. In 2017, we generated a.

Banking 119

Banking Social Media Travel Newsletter 119

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

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Social Media Notification Social Media Management Metrics 93

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.”

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Brands Facebook Influencer Campaign 130

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Our influencer marketing tool, Tagger by Sprout Social , simplifies influencer metric-tracking by enabling you to measure metrics from a third-party account a.k.a.

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Influencer Marketing Collaboration ROI 106

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

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Retail Social Media Brands Tips 104

agora pulse

NOVEMBER 3, 2020

With everything 2020, you may wonder when and if there’s a good time to pause your social media channels. As these events unfold, many marketers may be struggling to figure out whether they should pause social media channels for their company or clients. What kind of social media content do we have scheduled?

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Social Media Social Media Management Health Care Issues 127

Ignite Social Media

APRIL 2, 2019

Here a demonstration of how you can break down the targets: Media: Create an audience based on the media information provided such as cable networks, newspapers, radio formats, etc. Hobbies: Create an audience based on hobbies including travel, dining, outdoor/indoor activities such as hiking, biking, going to the movies, etc.

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Social Media Travel Automotive Retail 132

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. Without social media benchmarks (a.k.a. But we got you.

Industry 125

Industry Engagement HootSuite Analytics 125

Sprout Social

JANUARY 25, 2021

Create an ideal influencer persona, if it helps, and leverage tools like social media monitoring and listening to help you narrow down your options. Knowing how to find the right influencers for your brand is the difference between ensuring your marketing collaboration sticks the landing and a campaign that flops with your audience.

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Influencer Campaign How To Marketing 112

Forbes Social Media

JUNE 26, 2020

To get fans intwrested in the tournament before play began, and to keep them interested while watching from home, the PGA and tournament sponsor Travelers Insurance employed an aggressive social media campaign.

Social Media 79

Social Media Insurance Eventful Travel 79

Waxing UnLyrical

JUNE 27, 2012

These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters. According to a Mckinsey report , social media enables a consumer’s decision-making journey. reading and traveling. What made it different?

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Social Media Campaign Flickr Buy 227

Sprout Social

NOVEMBER 1, 2016

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans.

Travel 40

Travel Class Social Media Hotels 40

Sprout Social

AUGUST 4, 2022

The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career. They turn to social platforms to learn new skills, network, research companies and search for jobs. 10 ways to say ‘We’re hiring’ on social media (post examples). Let’s dive in.

Examples 101

Examples Social Media Skills Team 101

SocMed Sean

FEBRUARY 24, 2022

Since then, Mark Zuckerberg’s social media giant has only continued to grow. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. In 2012, Facebook became the first social media network to ever surpass one billion monthly users.

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Facebook Strategy Marketing Travel 130

The Realtime Report

OCTOBER 4, 2012

Cape Town Tourism launched a new Facebook travel app this week, designed to allow “virtual visits” to the city through a user’s Facebook profile. The campaign launched this past Monday (October 2) and will run until the end of December 2012. Watch a video explaining the campaign here:

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Tourism Social Media Travel Crowdsourcing 181

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

Waxing UnLyrical

DECEMBER 18, 2013

This year, social media played a very important role in encouraging the citizens of India to vote. The efforts Indian politicians have been making to reach their audience through social media was clearly reflected in this season’s election results. But that’s when a smart social media campaign comes into play.

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Social Media Campaign Exercises Compete 223

Later

OCTOBER 8, 2020

When it comes to creating a social media campaign, design is everything. From creative concept to colors and fonts, the design choices you make can make or break the success of a campaign. Social media campaigns can cover almost anything: a new product launch, a giveaway, an event, or even the arrival of a new season. .

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Campaign Tips Instagram Social Media 79

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Altering existing strategies can be difficult, too. Identify: One or Two Primary Audiences.

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Template Templates Examples Social Media 52

Oktopost

MARCH 24, 2022

You should be treating employer branding as a long-term investment in the same way that you approach conventional marketing campaigns. 68% of Millennials, 54% of Gen-Xers, and 48% of Boomers look at social media accounts to evaluate an employer’s brand.

Examples 107

Examples Campaign Brands Reputation 107

Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.

Social Media 59

Social Media Apple Trends Reputation 59

Buffer Social

MARCH 19, 2020

Social media is such an important communication tool in 2020, and we know as we all try to navigate unexpected and unprecedented challenges, many of your customers and teammates will turn to social media for some form of support. So what does social media management look like over the coming weeks and months?

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Social Media Management Social Media Retail Team 98

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Hazel draws her creative inspiration from famous influencers, travels and books. Just recently she started to create her first social media course. Getting it right, however, can sometimes be a bit difficult.

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Social Media Meme Advertising Strategy 220

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Fashion 96

Fashion Influencer Ensembli Instagram 96

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

Social Media 111

Social Media How To Hosting Hashtag 111

Pixlee

JULY 30, 2019

Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Fortunately, with social media and influencers, marketers are finally getting the answers they’ve been looking for. I work with socially, sustainable and eco-conscious brands. Jen Morilla. Luisa Ruocco.

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Travel Influencer Delicious Authentication 66

agora pulse

NOVEMBER 13, 2019

If you’re looking for the best social media agency for your company’s needs, Social Agency Scout can help. Do you need help from an agency to deliver social media services? Having all the skills in-house to deliver a full range of social media services is difficult. Explanation.

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Social Media Directory Skills Training 95