Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Niche influencer marketing trends continue to grow Millions of followers doesn’t equate to a successful influencer marketing campaign or record sales. There were over 6.5

Industry 93

Industry Influencer Trends Marketing 93

Social Media Marketing

MARCH 29, 2013

Old Spice, a brand known for incredibly-clever video content, recently upped the engagement on their branded YouTube channel by letting their fans dictate the direction of their campaign. Communicate a Larger Message One of the most-effective branded video campaigns of 2012 was produced by travel booking engine Expedia.

Engagement 167

Engagement Video Brands comScore 167

Hootsuite

OCTOBER 29, 2019

In 2013, Aimee Stephens was fired from her job for being a transgender woman. The Washington Post’s travel offshoot By The Way uses the carousel to build intrigue: View this post on Instagram. Macy’s “ The Remarkable Shot ” campaign turned ‘grammers into photographers. View this post on Instagram. The votes are in. Ah perfect.

Social Media 110

Social Media Engagement Tips Content 110

Sprout Social

OCTOBER 3, 2018

A lot of things in our day-to-day lives have gained new dimension with the aid of social media—shopping, advertising, travel. Regardless of political affiliation, the last presidential election and the campaign trail that have followed have made for one of the most interesting political cycles yet. Why is this so important?

Campaign 108

Campaign Social Media Issues Instagram 108