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Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. Do You Know When to Create and When to Curate?

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. What is their profile like and how will their personality promote your campaign? in revenue per $1 spent.

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Elizabeth Arden Brings Back Successful “Pin It To Give It” Campaign

Convince & Convert

Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it. For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. The tricky part? About the Jessica Gioglio: Follow @savvybostonian.

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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. The idea is a lot to mull over, so we’ve curated some more fabulous lessons to help you reach the next level: 1.

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Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

Chief Operating Officer at Outbrain , David Sasson, explains: “As we head into 2013, the ability for brands to connect directly with consumers has never been easier. Creation and curation form the core of content development. Content development combines creation and curation. The buck doesn’t stop with creation.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Storify is a platform that allows you to curate content from other social networks - videos, tweets, blog posts, etc. One redditor even claimed he knew it was fake because, "I work in advertising and have spoken to the people who plan these campaigns." and may very well point to the future of content.

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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Your homepage is always a safe bet, but if you’re running a campaign, consider linking to a dedicated landing page instead. Most influencer campaigns are geared toward driving sales. Pin a tweet.