Akamai Marketing

NOVEMBER 6, 2012

“Stop thinking like a marketer, sales person, ect. Just don’t write your blog post the same way you write marketing material. As of the 2012 Google update of Penguin, how the biggest search engine is viewing your website has changed. Fall 2012: November 8. Hubspot Benchmarking Report (October 2012).

Tips 175

Tips Hubspot Engineering WordPress 175

Koka Sexton

MARCH 24, 2013

As a B2B marketer having a polished company page can make you stand out from the rest of the companies you’re up against, it also gives your customers a place to engage with your brand. 58 Social Media Tips for Content Marketing from Content Marketing Institute. Best LinkedIn Company Pages of 2012 from LinkedIn.

Company 109

Company LinkedIn Hubspot B2B 109

Hootsuite

JULY 17, 2023

Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. Helps you prove ROI Social media has proven itself as a critical component of any marketing strategy. Plans start at $99 per month.

Social Media 71

Social Media Tools HootSuite Price 71

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: HubSpot ).

Statistics 108

Statistics Mobile comScore Marketing 108

Keyhole.co

JANUARY 30, 2024

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users?

Social Media 59

Social Media How To Patterns Sports 59

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Sign up right now at a totally reduced cost for 2012 for a limited time. Marketing Automation.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

FEBRUARY 2, 2012

As things stand now, there’s unlikely to be a 2012 version of this post next year. ” A Marketer’s Guide to Quora by HubSpot Blog. ” Quora SEO: How to Use Quora if You’re an SEO by WordStream Internet Marketing Blog. 5 ways to harness the marketing power of Quora by iMedia Connection.

SEO 146

SEO MySpace Hubspot Patterns 146

Writtent Blog

JANUARY 16, 2014

2013 was a pretty dramatic year for marketers when it came to SEO. It’s often said that marketers need to be accepting of change, and the last 12 months were clear evidence that the adage couldn’t be more true. Google Authorship Shakeup. Turns out that Google Authorship is not really a given any longer. Google Tackles Questions.

Google 88

Google Content SEO Hubspot 88

Buffer Social

JUNE 1, 2016

Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. Also, like the engineering team, your design team probably won’t be using social media to achieve traditional marketing goals. In addition to its main Twitter account (boasting 4.83 For example, @spotify has 1.8

Social Media 40

Social Media Hubspot Marketing Engineering 40

ProBlogger

MARCH 25, 2012

This guest post is by Magdalena Georgieva of Hubspot. Visual, as it turns out, is also the direction in which the world of online marketing has headed. The rise of visual storytelling as a means of spreading a marketing message couldn’t possibly have evaded you. What’s so irresistible about images? Slideshare.

Hubspot 49

Hubspot Marketing eBook Foursquare 49

Social Media Marketing

NOVEMBER 29, 2012

The marketing world seems ablaze with so-called "content marketing" ideas lately. There are conferences that are specifically dedicated to content marketing. The first is that such a scatter shot approach is sloppy marketing; it's the antithesis of targeted marketing, which should be easier in this era.

Content 167

Content Hubspot Mobile Team 167

Proactive Report

MARCH 12, 2013

Forbes called the rise of visual content the breakout trend of 2012. This is consistent with research by Dan Zarrella of Hubspot. Make sure your Marketing and PR teams are trained and can effectively use the power of visual content in 2013. note the word compelling). as many views when a press release contain a photograph.

Skills 101

Skills Content iPad Press Release 101

Socially Sorted

DECEMBER 30, 2016

Since 2012 we have created many infographics for blog posts on my Socially Sorted blog, as well as for guest posts, and for clients. Many of our infographics have been featured on sites like HubSpot and Entrepreneur. Many have attracted tens of thousands of shares like this one on Amy Porterfield’s blog. Or this one on my blog.

Template 102

Template Templates Tools Hubspot 102

Social Email Marketing

MARCH 8, 2012

Econsultancy’s Email Marketing Industry Census 2012 report shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is ‘excellent’ or ‘good’ Email marketing ranks second after SEO,

Marketing 40

Marketing ROI SEO Report 40

Social Email Marketing

MARCH 8, 2012

Econsultancy’s Email Marketing Industry Census 2012 report shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is ‘excellent’ or ‘good’ Email marketing ranks second after SEO,

Marketing 40

Marketing ROI SEO Report 40

Writtent Blog

JUNE 26, 2013

Content marketers love earning page views. We’ve compiled some of the most common reasons marketing offers fail, as well as insights on how you can take your eBook promotion from fizzle to sizzle: 1. The following example of HubSpot is visually-stimulating, and communicates the value of their content offer: Image Credit: HubSpot.

eBook 84

eBook Hubspot Metrics MySpace 84

Writtent Blog

SEPTEMBER 12, 2013

Content marketing isn’t just about blogging. In fact, there’s a lot of compelling evidence that your inbound marketing strategy should include plenty of visual content. Don’t listen to anyone who tells you that infographics are “so 2012.” Their Popularity Continues to Increase.

Hubspot 90

Hubspot Microsoft SEO Curation 90

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Cindy Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Writtent Blog

AUGUST 5, 2013

Email newsletter marketing definitely isn’t dead. In fact, it’s just as viable of a platform for marketing as ever. The most recent studies by the Direct Marketing Association found that the average return on investment for email was around $25.80 for every dollar spent on the platform. Delivery Rate.

Newsletter 91

Newsletter Metrics Content Hubspot 91

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Organic search yields some of the most qualified leads of any form of marketing. The average marketer made 145 website updates in 2012 – assuming the majority of those changes are new blog articles , that’s around 4 fresh articles each week!

Sysomos 88

Sysomos Hubspot SEO ROI 88

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot.

Tools 192

Tools Twitter Tips HootSuite 192

Writtent Blog

AUGUST 29, 2013

We’re not going to pretend that a content audit is the most fun a marketer can have. If your company is engaged in re-branding efforts or migrating to a new content management system (CMS), like moving from WordPress to HubSpot , a content audit is definitely a best practice. Why Content Audits are Critical. Broken Links Look Spammy.

Content 89

Content SEO Repository Analysis 89

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Or if not—how have recent changes in Facebook’s layout changed best practices for marketers? what are the secrets to Facebook advertising success?

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

SEPTEMBER 19, 2012

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. 5 STARS **. 5 STARS **.

Tools 177

Tools Facebook MySpace Hubspot 177

Webbiquity SMM

OCTOBER 23, 2012

Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. A Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel. ” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot.

Tools 203

Tools Tips Twitter Klout 203

Buffer Social

SEPTEMBER 20, 2016

Some of the best advice I found dated all the way back to 2012, which shows just how long some folks have been excelling in the podcast game. We’re fortunate that our podcast has an interview format, where we get to talk to amazing people like Rand Fishkin of Moz and Meghan Keaney Anderson of HubSpot.

How To 40

How To YouTube Hubspot Review 40

ProBlogger

OCTOBER 14, 2014

In a 2012 HubSpot study , 62% of respondents claimed to run a company blog. On the other hand, your blog is also the place where you can run a marketing action, like a contest for your customers and potential clients. Running marketing actions – (contests, giveaways, announce special offers, etc).

Strategy 51

Strategy HootSuite Ensembli Survey 51

Webbiquity SMM

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Viper Chill

SEPTEMBER 8, 2014

The plugin is called Smart Podcast Player and was created by the most recognisable internet marketing blogger online: Pat Flynn of Smart Passive Income. Abel is clearly someone who follows marketing blogs as well, looking to grow his audience further and convert that into sales more than ever. Whichever comes first.

How To 81

How To Case Study eBook iPhone 81

Webbiquity SMM

JANUARY 30, 2014

Find the answers to those questions and many more here in a dozen of the best Pinterest marketing guides of the past year. Albert Costill presents more than four dozen points to “convince you of the power of Pinterest” for marketing. 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012. •

Marketing 191

Marketing Crowdsourcing Social Networking Hubspot 191

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can companies best use LinkedIn as a marketing platform? 6 Changes You Need To Make To Your LinkedIn Profile Now by V3 Integrated Marketing.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

MARCH 6, 2012

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. by HubSpot Blog.

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

FEBRUARY 23, 2012

It’s mostly a playground for engineers and marketers. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 12 Google+ Marketing Tips From the Pros by Social Media Examiner. It’s appealing, but too late. Image credit: SEOmoz.

Google 195

Google Tips Hubspot Adwords 195