Koka Sexton

JANUARY 14, 2013

If I ever ran a sales team that would be the directive. Best-in-Class sales reps (reps that deployed social selling) companies saw a 16.3% average year-over-year increase in total company revenue, compared to a 4.1% B2B Sales Motivation (@salesquote) January 14, 2013. . The Future of B2B Sales is Social.

B2B 92

B2B Social CRM LinkedIn Class 92

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Stacey Acevero. Meghan Biro. MeghanMBiro.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social. This episode features Christopher S.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social. This episode features Christopher S.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Their responsibilities span from leading a social media team of over 150 to designing yo-yos.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Oktopost

JULY 28, 2020

But the art of using social media as a salesperson to build an empire has recently found its way into B2B sales organizations to help discover the right prospects, build trusted relationships and ultimately drive revenue. Look for what the company cares about. Take a close look at what the people of that company find interesting.

B2B 103

B2B LinkedIn Training Research 103

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. We work with some really cool brands, but we can only do so much in co-marketing with those companies that ship with us.

Travel 93

Travel B2B Automotive Campaign 93

Webbiquity SMM

OCTOBER 23, 2012

62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. Secrets of Becoming a Pro B2B Tweeter by Social Media Today. Twitter Tips for Newbies.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter.

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

MARCH 3, 2010

corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Remember, the most important customer of EVERY company is Google. Ive founded 5 companies, and spent 15 years running digital marketing agencies. I may steal this.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

JULY 7, 2014

For job seekers, it’s a portal into new opportunities, connections and references,” Scott Gillum offers half a dozen tips for job seekers to make the most of the platform, including keeping your past up to date: “Companies go out of business or are acquired all the time. Want more followers for your company page?

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The RSS feed is: [link]. You saw the video?

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The RSS feed is: [link]. You saw the video?

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

FEBRUARY 2, 2012

Next week’s guest is Scott Monty from Ford Motor Company. Taulbee’s company put together and is staffing, right now as we discuss this, the Super Bowl Social Media Command Center. 2012 Edelman Trust Barometer: Global Deck. In 2012, only 38% of the people deemed information from the CEO as extremely or very credible.

Social Media 116

Social Media Committee Team Questions 116

Writtent Blog

JULY 9, 2013

The latest research from Content Marketing Institute has found that small companies allocate 31% of their marketing budget to content, as opposed to only 24% at enterprises. They didn’t shy away from asking the tough questions, like whether companies are willing to pay for expert authorship, or if marketers are actually embracing video.

Case Study 105

Case Study Study Research Report 105

Buffer Social

JUNE 1, 2016

Interested in seeing how every team within your company can use social media? It’s no secret that the Buffer team believes in transparency. Even if you’re not sharing employee salaries or company financials, you can still give your audience a peek behind the curtain by showing them how your product is made. Let’s jump in.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Marissa McNaughton looks at social media use among America’s largest companies.

Statistics 190

Statistics Research Social Media B2B 190

Pixlee

JUNE 23, 2017

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across channels to attract and retain ideal customers. About Pixlee. Pixlee helps brands to market and sell with real customer photos and videos.

Marketing 40

Marketing Content Applications Campaign 40

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. –yet only 25% of companies offer social business training to their employees. Social Media B2B ).

Statistics 204

Statistics Social Media B2B Marketing 204

Convince & Convert

FEBRUARY 16, 2012

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. Jay : Sounds like a company we need to create on the side with today’s special guest. Jay : Well, if only they were a company that could figure that out. First to invent.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. –yet only 25% of companies offer social business training to their employees. Social Media B2B ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

DECEMBER 2, 2014

. • 91% of people have unsubscribed from company emails they previously opted into. Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. 71% of companies planned to increase their digital marketing budgets this year, by an average of 27%. Iconsive ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). Jill’s company, Argyle Social, providers of data driven social media marketing software. They surveyed over 1,000 B2B and B2C companies worldwide. Listen Now.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Webbiquity SMM

MARCH 11, 2013

How can you best manage a team of digital marketing professionals to coordinate and optimize overall efforts? ” He then explains how this insight requires a change in behavior in terms of how marketing teams approach brand, awareness, structure and channels. (It’s It’s also a driving factor behind the WPO framework.).

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

APRIL 29, 2014

It’s as if sportswriters constantly wrote about “contests in which opposing teams of five players attempt to shoot a round orange ball through a hoop with a net attached” instead of simply saying “basketball.” Many SEO companies do the same with their outreach to bloggers.

Brands 204

Brands SEO Press Release Engineering 204

Convince & Convert

JUNE 24, 2016

I am Kate Volman and during every episode, I have the opportunity to interview one of the awesome team members over at Convince & Convert. But every time there’s a new platform that comes out, he’s either saying to me or to somebody else on the team, “Go check this out. He’s very public in what he does.

Content 113

Content How To eBook Platform 113

Sprout Social

OCTOBER 17, 2016

Possibly the biggest challenge companies face with Twitter is figuring out a way to stand out on such a noisy network. 19% lift in customer satisfaction for companies using Twitter for customer service. Even if you’re Tweeting on behalf of your company, it should still feel human.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

MARCH 2, 2010

All members of the CoTweet team, including uber-sharp CEO Jesse Engle will stay on board, and the CoTweet name will continue. to be larger than email by 2012 doesn’t hurt, either. to be larger than email by 2012 doesn’t hurt, either. And the fact that Forrester Research projects social media spend in the U.S.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

agora pulse

FEBRUARY 22, 2020

Most can be found enviously gazing at the IT team that has been lavished with the latest tech tools, no expense spared. But first, let’s take a look at the latest 2020 marketing budget stats: An average of 2% of all revenue is spent directly on a company’s B2B marketing budget. Check out these tips for making the most of it.

Social Media 175

Social Media UGC Tips CPM 175

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? There’s a difference between blogging, and having a company blog that you update so often. The average marketer made 145 website updates in 2012 – assuming the majority of those changes are new blog articles , that’s around 4 fresh articles each week!

Sysomos 88

Sysomos Hubspot SEO ROI 88