Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Metrics 132

Metrics Strategy How To Tourism 132

The Marketing Blog

AUGUST 3, 2010

Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07 Time has passed by and since then, Facebook has grown to half a billion global users and would fall next only to China and India if it were a country. The bottom line is, Facebook isn’t a one size fits all solution.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Of those, 18% turned into loyal customers and bought more.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

FEBRUARY 9, 2011

While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns. Facebook & Twitter Uses Change Users in the 55+ demographic increased their usage of Facebook and Twitter.

comScore 156

comScore Review Klout Marketing 156

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. million a day. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Firebelly

SEPTEMBER 3, 2010

For many news pages, social media has become the number one referrer and we are seeing some evidence that websites in the travel vertical and other such experience/story based content websites are moving towards the same pattern. Chad Richards is Social Marketing Manager at Firebelly Marketing, a social media marketing agency.

Engineering 184

Engineering Paid Search Flickr SMS 184

Jason Yormark

DECEMBER 28, 2009

From old school marketers simply updating their titles to stay with the times, to recent graduates who know how to use Twitter or Facebook. Social media marketing certainly could use some certification to start with. Social Media is not a new concept. So how can we filter out all the pretenders? Your post made me laugh!

Social Media 197

Social Media Radian6 Small Business RSS 197

Socialized

SEPTEMBER 19, 2009

I’m referring to smart, articulate people from other fields who have something profound to say that might help us put social media into perspective. McLuhan clearly foresaw the whole phenomenon of blogging, Twitter and Facebook status updates. The median age of the social networker is rising slowly, however.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Firebelly

DECEMBER 14, 2009

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! Main | SES Chicago 2009 Video: Were you naughty or nice? What are your marketing/business goals for your social media marketing? What are your marketing/business goals for your social media marketing?  Below are there suggestions: 1.

Social Media 133

Social Media Marketing Paid Search SMS 133

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Earnest Agency ).

Social Media 249

Social Media B2B Marketing SEO 249

Firebelly

NOVEMBER 13, 2009

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video.

News 100

News Social Media Marketing Paid Search 100

Jason Yormark

JULY 22, 2009

Step 1: Hit The Big Three (Facebook, Twitter, LinkedIn) It’s no secret that social networking is all the rage, so it doesn’t take a genius to point out that you need to start there. By far, Facebook , Twitter and Linked In are where I think most businesses should start their community building. Social Network Platforms 1.

Communities 190

Communities Tools Strategy Message Boards 190

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Many businesses are past the point of asking the “should we be on Facebook&# question.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Here are some egregious sins that you must not perform on social media sites. Avoid these violations and learn how to manage and maintain online relationships on a variety of popular social media sites. Facebook Adding users as friends without proper introductions. Using a fake name as your Facebook name.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

Aggregator 151

Aggregator Content Digg Posterous 151

Firebelly

AUGUST 18, 2010

Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page. You can find Firebelly speaking at the following sessions.

Paid Search 135

Paid Search Reputation SMS Conference 135

Firebelly

FEBRUARY 26, 2010

Hart "Show The Love" Facebook Sweepstakes | Main | YouTube Tuesday: Digital Ethnography » February 26, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Have a great weekend everyone!

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. If you have a Facebook Fan page, look at what people are saying. A converted client is a more dramatic and trusted story which makes it more interesting on the social network.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Jason Yormark

AUGUST 17, 2009

It’s not enough to just have a Facebook page or Twitter account. It also allows you to control the platform, and metrics making it easier to turn those conversations and data into actionable resources. So of course I tackled the usual major players, Facebook, Twitter, etc.

Conversation 195

Conversation Strategy Community Platforms RSS 195

Adam Sherk

OCTOBER 27, 2009

How “popularity” is determined is not specifically defined, but it is likely a simple metric like page views. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. One aspect that CNN might want to rethink is the inclusion of “Total Comments” for each news item.

Content 112

Content Press Release Digg Survey 112

Adam Sherk

JUNE 15, 2010

by Adam Sherk on June 15, 2010 I have done several posts on news organizations and Facebook recently so I thought it was time to switch things up and look at Twitter again. There is of course much more to the social media universe than just The Bobbsey Twins. This has an impact on the way the various metrics are calculated.

News 165

News Sites Twitter Digg 165

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week.

Social Media 100

Social Media Marketing Hubspot Paid Search 100

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

Press Release 145

Press Release Twitter URL RSS 145

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

Tagged as: experience , knowledge , learning , Search Engine Optimization , seo , social media marketing { 5 trackbacks } Daily Digest for December 16th | My Blog December 17, 2009 at 2:02 am SEO vs. Social Media: Which is Better? In social media marketing, some people are hired to build buzz about a specific campaign.

SEO 178

SEO Social Media Marketing Digg 178

Adam Sherk

AUGUST 25, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Justin Levy

DECEMBER 6, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Marketing in the Restaurant Business Written on December 6, 2009 by Justin Levy in business strategy , caminito , marketing strategy , social media , social media strategy , word-of-mouth 78 Comments - Leave a comment!

Social Media 153

Social Media Case Study Marketing Study 153

Adam Sherk

OCTOBER 6, 2010

Since I’ve been comparing major news sites in variety of areas ( Facebook and Twitter impact; YouTube and new Digg activity; site speed and domain authority , among others) I thought I’d look at overall social media engagement too. Related posts: Facebook Pages: Which News Sites Get the Most Engagement?

Sites 176

Sites News Postrank Engagement 176

Justin Levy

MAY 10, 2010

Now that we’ve had our short history lesson, did you know that the Chairman, Admiral Mullen, is actually active on multiple social media accounts such as Twitter , Facebook , Flickr , and YouTube ? Without those dimensions then you won't have a sound strategy for your social media engagement.

Social Media 113

Social Media Strategy Policies RSS 113

Adam Sherk

JULY 17, 2009

Gould, nymag.com It’s also important to emphasize that number of followers is a very weak metric for measuring success on Twitter. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? All of this conjures up images of the infamous velvet rope at Studio 54.

Twitter 100

Twitter Press Release Syndication Blogroll 100

Twist Image

FEBRUARY 21, 2011

Why go through that, when you can tweet your life away in 140-characters (or less) on Twitter , update your Facebook status, shoot a quick video with your webcam and upload it to YouTube or just post whatever is going on in your life to a tumblr lifestream? They're different beasts and they deserve different forms of metrics and comparison.

Tumblr 111

Tumblr Comparison Journal Blogger 111

agora pulse

OCTOBER 8, 2019

Employees who participate in a social employee advocacy program organically grow their social networks by 10%+ per year. LinkedIn data also indicates socially engaged companies are 58% more likely to attract top talent, with the average organization tripling its number of job applications under an employee advocacy program.

Social Media 84

Social Media Guidelines Hashtag Training 84

Net-Savvy Executive

JANUARY 3, 2012

Like Means What People Think It Means and The Rise of the "Influence" Peddlers The labels attached to the metrics we get from social networks are a big part of the challenge of interpreting the data. Do you "like" your "friends" on Facebook, or are those just arbitrary labels for something else? Previous years' lists.

Metrics 54

Metrics Analytics System Social Networking 54

Bare Feet Studios

SEPTEMBER 30, 2010

Tom is adept at pointing out the risk in over-relying on purely transactional data and reminds us frequently (one of my favorites) that baseline data is one of your most useful metrics. He was referring to a recent article from my other colleague Chris Brogan, on Social Media Metrics.

Social Media 60

Social Media Upcoming Conference Viddler 60

Techipedia: Tamar Weinberg

JANUARY 14, 2009

The 10 Commandments of the Social Web : Building a social network? Social Media Marketing ROI: Metrics and Analysis : If you promote content on social networks, you should have some metrics in place to see how effective your campaign was. Here’s a guide to start with.

SEO 162

SEO Social Media Marketing Reputation 162

Firebelly

JANUARY 29, 2010

Using a database of over 30,000 accounts that have been analyzed with TweetPsych, the first dimension I’ve looked at is “Social Behavior”. However, we believe that one of the major reasons for this decline is Facebook’s gradual Twitterfication. Have a great weekend everyone!

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The answer is no, but it’s still a metric that is close to Larry Page’s heart. Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. This is the newest data since 2009. Does Google PageRank Really Matter? :

Marketing 264

Marketing SEO Case Study Small Business 264

Adam Sherk

FEBRUARY 1, 2010

To calculate the scores, SEOmoz uses an amalgamation of link metrics to create a single predictive score for each domain. I didn’t have an exact methodology; I’d done some previous posts on Facebook, Twitter and Digg for news sites, so I started with those lists and then added some sites that others had suggested.

Sites 118

Sites News Syndication Digg 118