A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. For Paid Media , we recognize the company is a not-for-profit enterprise, so advertising budgets are small. They are: earned, shared, owned and paid. We focused on this almost entirely.
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