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The History of Social Media in 33 Key Moments

Hootsuite

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

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Top LinkedIn Demographics That Matter to Social Media Marketers

Hootsuite

LinkedIn launched in 2002 to help business professionals network and connect. 9% of US users visit the site multiple times a day. 12% of US users visit the site daily. Another very important thing to note is how your LinkedIn users are accessing the site. 57% of LinkedIn users access the site using mobile devices.

LinkedIn 138
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Social Media APIs Explained (In Simple Terms)

Hootsuite

Recent changes to API access on Twitter and Reddit have brought the topic of social media APIs into the news. APIs power many of the tools and features we use every day in apps and marketing tools — but they’re essentially invisible to everyone but developers. 1 Social Media Tool Create. Everyone wins.

API 89
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Great Value Created by Toyota in Tough Market with Social Media

Mindjumpers

Tweet The international Social Media Award Show – The Bees Award s – is every week sharing some great social media marketing cases in their Newsletter. Toyota’s long-time fan tracking study showed that NASCAR fans are heavily involved with social media. The challenge. The strategy.

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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. This same stat was less than 10% in 2002. The figure is expected to top 220 million within the retail market alone.

Mobile 167
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Content Marketing is All About Education, NOT Marketing

Firebelly

I had figured this out as a marketer, but I refused to do sales at all. I flat-out told him I would be the marketing guy, but would not do sales, because those guys were slimy, completely forgetting that this was 1) how he had built his career, and 2) he was my boss. So what does that have to do with content marketing?

Education 176
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Why Alps Bethneck is 5 Years Old

Ari Herzog

It started in 2002. From Singapore I’ve watched the social media world develop its identity and characteristics. I arrived here in 2002, as the debris from the dot com crash was still being cleared away. Often, friends from the “real” world gave me passage to the social media world. 2012: Today.

MySpace 187