How PR and Social Media Can Work Together

Webbiquity SMM

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. The social media release is used for blogger outreach.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies.


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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity SMM

social networking profiles, social bookmarking sites, other bloggers). Meta description: (usually no more than 200 characters, e.g., “Webbiquity is the fusion of SEO, search marketing, social media, reputation management, content marketing and social PR to make you or your company omnipresent on the web for your unique search phrase.&# ). Technorati. Share this on Technorati. Over time, the top source of traffic for most blogs is search.

What Content People Share And Why They Do It


Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Why You Need a Blog: Blogs Are The Websites of The Social Media World.

How to Promote the Perfect Blog Post

Bill Hartzer

Along with Twitter , Digg , Reddit , and other social media websites , Google’s blog search can even bring in some great traffic to your blog. If you give them a “heads up&# and a link directly to the blog post, there’s a chance that someone might want to submit it to one of the social networking sites. I prefer to add it to Mixx because is one of the few social bookmarking websites that do not use the “nofollow&# tag.

Three Overlooked Ways to Improve SEO Results

Webbiquity SMM

Social Media: while social media adoption is rapidly increasing, these efforts aren’t always coordinated with SEO or appreciated in terms of search benefits. Links from social bookmarking sites can improve the rank of content-rich pages buried in your site’s navigational structure. The major search engines are increasing incorporating social signals into their search results. Share this on Technorati.

Increase Traffic and Authority by Listing Your Blog


Adding your blog to the PostRank system (if it’s not already there) and under particular topic categories, you can get ranked in the top blogs on that topic based on your blog’s social engagement. Having a listing on Technorati will allow you to not only get reviews for your site, but if you have enough authority, you will get listed as a top blog in your niche based on your blog’s authority (or backlinks counted by Technorati). Social Profiles.

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Top 3 Ways to Maximize Your Sucess with Social Media

Bill Hartzer

The explosion of the internet and social media may be the fastest change in human history. No longer are individuals passively listening and viewing advertisements; now they’re “twittering&# and posting their opinions on Facebook along with other social media sites. For little companies, social media’s ever-emerging presence is really a dramatic game-changer that can have a large impact on their bottom line. Brian Clark: Psychology of Social Media.

Content Update: Stories connect Us


Digitalia | Indianapolis Social Media Marketing « Your Twitter Story: How did you start Tweeting, and how big of Twit have you become? Social media is here to stay. Main | Don’t try to fight it. » October 09, 2009 Content Update: Stories connect Us David Hoppe on the value of content My friend David is a great human being. He's a writer, he's an advocate for change, he's an intellectual, he's a playwright, I could go on.

Social Media Success Starts with Listening

Webbiquity SMM

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch. Use social media monitoring tools to find the people who are talking about your company, your competitors, and key industry terms.

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Social Media Strategy? Think Like a Reporter

Webbiquity SMM

Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us. Share this on Technorati.

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How to Write a Social Media Policy

Webbiquity SMM

Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Even without any formal plan to use social media, every organization with more than a handful of employees (and many under that benchmark) is present in social media because people are talking about them. Essential Topics for an Organizational Social Media Policy. Social sharing sites (e.g.

Search Engine Optimization: Why a Blog is Important

Bill Hartzer

Every time you update your blog with a new blog post, it can be submitted out to the various social bookmarking and social networking websites, which could lead to more links. Once you write or post something on your blog, for search engine optimization purposes, you need to take the time to “promote it&# on the social bookmarking and social media websites. Share this on Technorati.


Buzz Marketing for Technology

I really like the relevance of keyword searches on Social Bookmarking sites. While Im a longtime fan of , Im really growing to like citeULike , the "Academic" of Social Bookmarking. I started with Technorati but added Google Blog Search feeds as well to my PLE. Bookmark this post: 4 comments: Ray Sims. Main | Extras. The MLxperience. libtechedtrainfotainment. Search. Topic Searches: The Secret to the Effective PLE.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend? Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. Social Media, PR, and the Shape of Things to Come by CIO Zone.

New Leapfish Demo Brings Even More Search Engine Power To The Table

Bill Hartzer

In the past, if you found something of interest (or something that was really, really cool), you would need to switch over to a bookmarking site like Digg , or StumbleUpon in order to share your findings with others. Of course, many already have the bookmarking features built into a downloadable toolbar which they can easily access in their web browser. The only catch is, internet users would have to be on their own computer in order to access the bookmarking friendly toolbars.

8 Best Practices for Collaborative Blog Groups


In the last few months, I have had the privilege of becoming a regular contributor on several multi-author blogs such as Search Engine Journal , Famous Bloggers , Social Media Examiner , Search Engine Watch , and Stay on Search. Therefore, one of the most important way a multi-author blog group could be used is to encourage all contributors to help push posts on social media. Speaking of social circles, why not make sure that everyone is following everyone? Bookmark.

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Differences between Social Channels

Social Media Network Marketing

Social sharing sites. From written reviews to rich media, users share information of all forms on social sharing sites. These are three popular examples of social sharing sites. Social networking sites. If you've ever heard of a little site called Facebook, you are familiar with a social networking site. Today's other popular social networking sites include LinkedIn and MySpace. Social news sites. Social bookmarking sites.

Search Engine Optimization: Why We Still Need Meta Tags

Bill Hartzer

There are social media sites, social bookmarking sites, review sites, shopping sites…I could go on and on about the type of other sites (other than search engines) that might use this meta data. The meta keywords tag could actually be converted into "tags", which are now very popular on social bookmarking, some review sites, and even other sites like blogs (check out what Huffington Post is doing), and shopping sites. Share this on Technorati.

Firebelly Work: Social Media Optimization Summits


Digitalia | Indianapolis Social Media Marketing « Teens & Young Adults Prefer Facebook Over Blogs | Main | The Battle (and Blending) of Social and Search Rages On » February 10, 2010 Firebelly Work: Social Media Optimization Summits Firebelly is excited to be working with Multifamily Pro , a Florida-based provider of tools, forms, information, and publications that support the multifamily industry and its leading professionals.

Freelance writing requires more trafficking to your own blog too!

Social Media Network Marketing

Tip #2: Sign up for Technorati If you go to , you’ll see an option on the left side of the screen to “Claim Your Blog.” Doing so allows you to get updated link counts, add your photo or branding to Technorati and see your Technorati link. Having your blog claimed on Technorati helps to increase traffic because the millions of people who go to that site will have a chance to see your blog listed there.

Takeaways from Google’s Updated Search Engine Optimization Starter Guide

Bill Hartzer

But, this is the first time that Google has officially, publicly, acknowledged the fact that word-of-mouth buzz (on social media web sites) helps build your website’s reputation. If you want to go one step further, think of the possibilities of this: Does Google give extra weight to links that are being shared on social networking websites? Or even add it to a few of your favorite social bookmarking websites. Share this on Technorati.

Don't try to fight it. Social media is here to stay.


Digitalia | Indianapolis Social Media Marketing « Content Update: Stories connect Us | Main | Objectified: Our Relationship with Manufactured Objects and, by Extension, the People who Design Them. Social media is here to stay. Social media has officially invadedpopular culture. There’s only one explanation: Social media is so engrainedin our society that it’s being written into popular TV shows. This occurrence is further proof that social media is hereto stay.

The Connectbeam Social Computing Blog: Five Moves of Power Users in Enterprise 2.0

Buzz Marketing for Technology

The Connectbeam Social Computing Blog. A resource and viewpoint from Connectbeam on how social computing is changing the way we work. The post examines the idea of applying ratings to workers based on their activity with social software applications. SEO your social profile. The power users will be unusually good at building their Connectbeam Social Profiles with key words, along the lines of search engine optimization techniques. Social Bookmarking.

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How to Test New Website Ideas


A social bookmarking service like OnlyWire is a good idea as well. Share this on Technorati. Good ideas come and go every single day, and you can spend hours day dreaming about a beautiful web site idea that you have in mind. Creating a website can take a lot of time and this deters a lot of people from actually getting around to making that idea happen. Even more, you don’t want to spend time on something that may not work anyways.

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. My thoughts on 18 different topics, with some social media humor sprinkled in. Social media takes time and energy. 3) Social media is about people. Social Sharing Tools (e.g.

20+ Cool Social Media and Web Tools

Webbiquity SMM

Looking for a way to monitor social media activities and results on a tight budget? Want to show the world how social you are with a cool widget on your website or blog? You’ll find all of this and more in this collection of tools and reviews of some of the coolest free or low-cost social media monitoring and web tools so far this year. Social Mention. ** 5 stars. A social media monitoring tool that combines powerful features (e.g.,

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media?

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Social Events (e.g.,

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), The best 159 social websites by Populair.

When is the Best Time to Post a Blog Post?

Bill Hartzer

By posting quickly and getting the word out (by using social media sites), others will notice and they will link to your blog post. In the case of a “how to&# type of blog post, it is better to post it in the middle of the week (people are still going through emails first thing Monday morning and not “sharing&# stuff on the social networking sites yet). Share this on Technorati. I have been asked over and over again by many different people.

The Bamboo Project Blog

Buzz Marketing for Technology

Massive list posts ("50+ Ways to Use Flickr," "100 Social Media Resources", etc.) I know that I myself am attracted to them, bookmarking almost every one I see because the sheer quantity of items seems to indicate that it must be useful. We see "100 Resources" and we think, "Great--I can bookmark this one post and it will take me to 100 other things." Be sure to bookmark your creation on Technorati Tags : comment08.

10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

There have also been doctors that have used social networking tools, like Twitter, during surgery. Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts. Delicious Social bookmarking is a great way to share interesting links that could aid in the development of an idea, education, and/or marketing efforts. It also allows you to share your bookmarks on other social networking sites.

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch. Why do businesses need social media? Which is why, of course, your business needs a killer social media strategy.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller.

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eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

This article has been compiled after tracking recent conversations in the blogosphere and following social bookmarks. services like social bookmarking or photo sharing. Through mashing into their weblog templates, they can directly open their own social bookmarks, images and other web services to which they subscribe. Social software: E-learning beyond learning management systems , European Journal of Open, Distance and E-Learning, 12 July 2006.

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Social Media. link] Slide 30: the long tail of people Slide 31: Day of the Long Tail Peter Hirshberg, Chairman, Technorati [link] Slide 32: The three forces of the long tail â?£ Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? file/244008/, steve: the art museum social tagging [link] project unmanaging-unleashing-the-creative- [link] beast/ â?£ 3 types of blog: closed, conduit and participant in the conversation

Buzz Marketing for Technology

social software. cartoon heart on learning to listen: how pr can join the social media conversation. Bloggers who create blogs like this tend to engage with the comments on their blogs and link out heavily, using tools like RSS readers and technorati to follow the "buzz" Some also use social bookmarking or social recommendation tools to save, order and share links. 26 February 2007 in blogging , blogging techniques , social software | Permalink.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Social Media > 3 Golden Business Rules for Social Media Engagement 3 Golden Business Rules for Social Media Engagement by Tamar Weinberg on August 25, 2010 Share If you’re doing social media for your business, there’s nothing better than to do it right. With social media, an abundance of resources are at your fingertips.

Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman. They are interested in this new “social media” thing but haven’t actually dipped their proverbial toes in the social waters yet.