Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

B2B 62

B2B Metrics Social Media Social Media Management 62

Sprout Social

MARCH 28, 2024

Track the sentiment for certain hashtags A solid social media strategy also tracks how people feel about the content you’re putting out. From leveraging built-in LinkedIn tools to browser extensions to third-party social media management platforms, here are the primary methods for generating LinkedIn hashtag analytics.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Oktopost

FEBRUARY 29, 2024

To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel. This is where your average social media management platform falls short. Likes and Shares: Reflects the popularity and virality of content among consumers.

ROI 62

ROI B2B Organization Platform 62

Visually SM

OCTOBER 20, 2014

Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers, and they give anyone with an Internet connection instant access to the latest buzz around your products or services. Pricing: Free.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Mindjumpers

JANUARY 25, 2013

Using Google Analytics to track down the number of users who, referred by social media channels, visited the brand’s official website, will outline which channels are beneficial as traffic boosters that have the potential of leading to increased sales. Marketers can monitor the performance (reach, engagement rates, sentiment etc.)

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Keyhole.co

DECEMBER 10, 2020

Social media management seems like a safe and cushy job, that is until you have a full-blown social media crisis on your hands. Imagine this: A social media manager scrounging for content stumbles upon a share-worthy graphic on Tumblr that fits with their brand’s July theme. Not convinced?

Social Media 103

Social Media Tips Guidelines Sentiment 103

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. What is a social media workflow? HIPAA in healthcare ).

Template 134

Template Templates Social Media Tips 134

Hootsuite

JULY 13, 2023

The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation. Meltwater also offers social media management tools like scheduling and publishing posts.

Comparison 76

Comparison HootSuite Hubspot Price 76

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

NOVEMBER 19, 2020

Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. Pros: Integrated access to social media insights. Customizable alerting system. You can also analyze your performance on social media and measure your results against competitors.

Tools 98

Tools Social Media Sentiment Price 98

Keyhole.co

JANUARY 5, 2023

The first tool on our list is Keyhole , a social media management platform capable of tracking every move of your rival brands on Instagram and other social media platforms. The platform also offers a sentiment analysis feature, offering you an in-depth analysis of your audience’s social conversation on your brand.

Analysis 52

Analysis Instagram Tools Sentiment 52

Oktopost

JUNE 1, 2023

Social media is a wide world, but your vision can be focused on only the most important details. Social media marketing What is a Lead Scoring System? How Does Lead Scoring Maximize Social Media ROI? When you start to plan social media posts, you start to get tactical. Here’s how.

ROI 62

ROI Social Media Marketing Curation 62

Hootsuite

MAY 1, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. What is social media governance? Social media governance is a collection of policies, systems, processes, and approval workflows.

Social Media 104

Social Media Guidelines HootSuite Policies 104

Keyhole.co

JANUARY 6, 2021

Let’s be honest, if you’re a social media manager, you have a lot on your plate. Why social media marketing metrics matter? Content social media marketing metrics. Brand mentions and sentiment. Conversation social media metrics. Conversion social media metrics.

Metrics 131

Metrics Social Media Marketing Sentiment 131

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research.

Research 194

Research Data Social CRM Wikipedia 194

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. What is replacing Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

NOVEMBER 6, 2022

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Pros: Integrated access to social media tracking.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

SEPTEMBER 18, 2023

Business intelligence : Sprout helps you understand customer behavior and surface business-critical information from social channels with sentiment analysis. Powerful integrations : Integrations with other tools, like Salesforce , will enable you to access, share and manage data for 360-degree view of the customer.

Marketing 132

Marketing How To Sample Samples 132

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Keyhole.co

NOVEMBER 30, 2022

A social media analytics tool helps compare the social media performance to the overall goals, making you aware of what strategies are working and what needs to be changed. One such social media analytics and management tool is Brandwatch. Brandwatch: A brief overview. Start Your FREE Trial.

Social Media 52

Social Media Analysis Sentiment Analytics 52

Oktopost

JULY 22, 2021

Social CRM describes any CRM system that incorporates data from customers’ social media profiles and activities. Social CRM can be a dedicated standalone platform, or it can be performed by using software tools that integrate with an existing CRM solution.

Social CRM 96

Social CRM B2B How To Patterns 96

Sprout Social

MARCH 21, 2019

The benefit of social listening services for your clients. A little background: At B Squared Media , we’ve been selling done-for-you social media management and advertising services for nearly seven years. For the most part, we’ve seen the medium to enterprise clients take an interest in social listening services.

Sentiment 95

Sentiment Research Influencer Analysis 95

Hootsuite

MAY 15, 2023

A social media inbox is an important tool for all social media managers. Without one, social interactions are disjointed across platforms. Conversely, a unified social inbox allows seamless collaboration among social teams. Customer history and attributes are always at your fingertips.

HootSuite 89

HootSuite Survey Team Report 89

Direct Marketing Observations

APRIL 13, 2010

That’s the struggle of corporate social media marketers. There are tons of systems that help you listen and monitor , there are a lot of publishing tools that let you update multiple accounts and personas in the same dashboard, hundreds of social platforms and a few reporting tools. CRM Integration.

Social Media 178

Social Media Sentiment Comparison System 178

Hootsuite

MARCH 31, 2020

An application programming interface (API) is a communication system that allows two applications or platforms to “talk” to each other. Social network APIs allow these platforms to integrate with other software providers and apps. Learn more : 11 Important Skills for Social Media Managers. Sentiment analysis.

List 145

List Social Media HootSuite URL 145

Unmetric

JUNE 11, 2019

The solutions offered are comprehensive and essential to manage your social footprint. Their cross-channel integration makes it easy to manage all social accounts in one place. Some of its significant features that simplify social media management include scheduling, monitoring, and content curation.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

AUGUST 10, 2022

Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Analyze consumer sentiment and brand health. Analyze consumer sentiment and brand perception. Key features. View visual data and insights on any topic. Key features. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Keyhole.co

MARCH 2, 2023

At a glance, Hootsuite is a powerful tool for social media management, or the task of keeping your brand’s social media accounts active and engaging. It allows users to post on each of the major social media platforms without having to switch between tabs or devices.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

MARCH 26, 2020

The first thing you should focus on as a social media manager is listening to your audience. Jupiter, the largest planet orbiting the Sun, contains more than twice the amount of material of all other objects in the solar system combined — including all the planets, moons, asteroids and comets. View this post on Instagram.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Sprout Social

JANUARY 26, 2021

Brands, however, are still slow to go all-in on TikTok—a mistake that Bre Schneide r, the Social Media Manager at US HealthConnect Inc., Ben & Jerry’s regularly posts on topics like prison reform and ending the cash bail system, while H-E-B shared their stance on fighting systemic racism in the wake of George Floyd’s murder.

Social Media 143

Social Media Metrics Data Team 143

Oktopost

OCTOBER 26, 2020

Why you need a social media management tool. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. You simply cannot execute an effective social media strategy of any kind. Do you even need these specialized tools?

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Hootsuite

JANUARY 24, 2022

Here is some of the most important raw data you can collect through social media: Engagement: Clicks, comments, shares, etc. Brand sentiment. Social share of voice. The first step to developing an effective social media data analysis plan is to establish SMART goals. sentiment analysis).

Data 94

Data Social Media HootSuite Template 94

Keyhole.co

MAY 4, 2023

Social listening helps you keep tabs on your competitors and stay in the know about the features they’re developing, their brand sentiment, online reputation, things that are working well for your audience, as well as new channels and formats they’re exploring. Price: Free 3.

HootSuite 52

HootSuite Price Sentiment Reputation 52

Sprout Social

NOVEMBER 6, 2020

Sprout Social helps power that effort with our Glassdoor integration. It’s baked into our Reviews tool so social media managers, human resources and business leaders can unify their employer branding efforts with ease. Glassdoor reviews are paired with star ratings which act as a sort of grading system.

Review 97

Review FAQ Construction Metadata 97

Hootsuite

JULY 7, 2020

But the recent death of George Floyd at police hands has been a catalyst for many people and companies to examine their neutrality in the face of police brutality and systemic racism—and, consequently, turn to social media to express their support. . Participating in social activism is, first and foremost, the right thing to do.

Hashtag 145

Hashtag Activities Social Media Retail 145

Sprout Social

JULY 14, 2016

This feature rounds out our message tagging toolset and creates an end-to-end tag management system. With the Tag Report, social media managers can analyze the effectiveness of tagged messages with insights on volume and performance patterns. Understanding Brand Sentiment. Analyze Tagged Messages.

Report 40

Report Sentiment Metrics Patterns 40