Convince & Convert

JUNE 17, 2010

I consistently look at the number and percentage of visitors to this site that come from Twitter. link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out. Traffic to my blog. Over the past 30 days, it was approximately 10%. Followers per tweet.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Jury's still out.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

FEBRUARY 10, 2010

Several blog posts have foolishly been written about social media “killing&# email. As my friend Jeff Rohrs from ExactTarget (client) says: “How can social media kill email, when you have to have an email address to belong to a social media site?&# link] [link] Sam Cece Exactly.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

JUNE 29, 2010

Shirky points out that consumer-powered review sites like Yelp are just as valid as a critique from a professional restaurant reviewer, although perhaps for different reasons based on the collective knowledge and biases of each source.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. Such a cool site! Such a cool site! Such a cool site! Such a cool site! Such a cool site! I cant wait to share! link] [link] Jennifer Nausin @jaybaer Loving this post about @janenation.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

FEBRUARY 19, 2010

You can also manage your customization preferences by clicking links in the email, so visiting the NutshellMail Web site isn’t needed after initial sign-up. So, if you want to see more about a new Twitter follower, you can simply click the name or photo in the email, and instantly visit their bio. This, I'll try.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

FEBRUARY 5, 2010

Option 3, for some reason, reminds me of a news station web site. but a right-hand location on content sites. Option 2 zooms your photo a bit more, which I really like. Other than that, I think Option 2 lacks visual interest. And as others noted, it is too orange. I voted for Option 3 for that reason. link] Adam Q.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

FEBRUARY 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Tying Together Social Media and Corporate Social Responsibility 5 Steps to Winning Fans with Content Strategy Are You Ready for the Opportunity Economy?

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

AUGUST 19, 2010

The brochure could be made available on site and could also be made available as a PDF that ExactTarget could drive traffic to via email. The PDF could also be posted or linked to via Social Media sites. It's very easy to forget that Social Media and email can work together.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? Social media makes it possible. The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JULY 20, 2010

[link] pilarbower Great post by @MikeCorak – 5 Steps to Winning Fans with Content Strategy – [link] [link] Lalita “@shilpiiz: RT @2morrowknight 5 Steps to Winning Fans on Social Media with Content Strategy: [link] /via @jeanlucr *Nice!!*” [link] MikeCorak Looks like the site is backup, thanks for your patience!

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Having a privacy policy or a social media policy is not enough. All that stuff?

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? I am showing as 2291 keywords where my site appears in Google's index, but only 170 words where they have actually clicked through to the site itself.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

APRIL 1, 2010

A visit to the main T-Wolves Web site finds absolutely none of the humility and forthrightness that made the original ad so compelling. But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Your Web site. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MAY 25, 2010

While having some measure of Web design and programming capabilities is almost a requirement, being in the business of constructing Web sites and applications per se, is typically a losing proposition for most agencies that are not involved in that business at scale. Note that I didn’t include Web design.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Can those results be tied back directly to sales, and therefore ROI? Social Media is optional It doesn’t matter what the demographics of your customers are.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 6, 2010

(This is especially important now that Google and Bing are incorporating social content into real-time search results). com ) and you'll get a list of all the sites that link to them. It's very easy to lose site of the forest when there are so many social media trees everywhere you look. type link:www.(competitorURL).com

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

JUNE 2, 2010

But it just seems like a bad idea integrating on this level with a site that's constantly changing it's own rules. But it just seems like a bad idea integrating on this level with a site that's constantly changing it's own rules. It's like building a house on an ice flow. It's hip, but not very long-term.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

MARCH 3, 2010

Make Social Portable Facebook’s true genius isn’t Facebook.com, it’s Facebook Connect, allowing consumers to import their friends and their friends’ opinions onto hundreds of thousands of other Web sites.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

MARCH 23, 2010

Orientation for Your Blog Your first-time blog visitors are unfamiliar with your site design, navigation, structure, and other proclivities. One of the data points I track closely is the number of people who visit my speaking page, where they entered the site, and if they were first-time visitors or long-time readers of the blog.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Good stuff.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

JUNE 7, 2010

Also, the official Web site at www.deliveringhappinessbook.com will be morphing soon to an online community where readers and others can share their stories and work together to create and spread happiness in the workplace and beyond. Donate just $33, and get a copy of the book, and an entry into a trip to NYC.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

SEPTEMBER 21, 2010

I’m going to put your Social Media Worksheet to work for me. Thanks [link] Joanne Spruyt So glad I found your site. I’m going to put your Social Media Worksheet to work for me. Thanks [link] Joanne Spruyt So glad I found your site. Another excellent article. Another excellent article.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 15, 2010

Müller Coworking: Organize Social Media Responsibilities in Your Team [link] via @jaybaer [link] Jmes I was sent here through another site. This is a very interesting site. I am glad that they sent me. I enjoyed reading it.

Social Media 141

Social Media Consultant Strategy Organization 141

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Smart, optimized content. I remember a time when the internet was young.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

JULY 28, 2010

When we're creating content for our site, we're always looking for the “value add&# – additional information on our site that compliments our main message and can be useful for our clients. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

AUGUST 11, 2010

and the site produced a list of candidate cities for our consideration. Seriously… are you sure this site isn't run by their chamber of commerce or something? The Science of Cities We used the online filtering tool Find Your Spot to narrow down our relocation options. link] Sherry Butler Have safe trip.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

APRIL 13, 2010

She helped me find the power I had within me to stop years of smoking in an instant, ween myself off of boozing every day and night and to get my pasty white ass back into the gym and if you go to my muscle gaining site, you'll see just how much change I've made! Tons of applicability for social networking.

Social Media 113

Social Media Strategy Influencer Education 113

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips.

Social Media 216

Social Media Resources Tips Policies 216

Convince & Convert

MAY 26, 2010

Hopefully most of us on this site are past the “how Twitter / Facebook / Flickr / YouTube… works,&# and have progressed to “how to make Twitter / Facebook / Flickr / YouTube…work for you&# section. Do you have a hammer strategy or a strategy for construction – be it tearing down or building up?

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

SEPTEMBER 20, 2010

First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. This is a bit disheartening and dangerous, as social media is and can be a lot more than just your company’s presence on these sites. Kipp Bodnar´s last blog.

Social Media 149

Social Media B2B Strategy Consultant 149

Keyhole.co

JULY 9, 2023

You can check out any trusted review sites and find at least a dozen complaints. Onboard influencers and track each influencer’s ROI to the overall campaign and other KPIs. It has made evaluating the ROI of different campaigns and tactics much easier. The platform also has a mobile app to manage social media accounts on the go.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

SEPTEMBER 21, 2010

Just like social networking sites, niche networks of practice and purpose, are powerful and unique. Just like social networking sites, niche networks of practice and purpose, are powerful and unique. Agreed, influence is not a perfect science and definitely should only be a guidepost.

Social Media 157

Social Media Radian6 Strategy SM2 157