New Report Looks at Evolving Social Media Usage Trends
Social Media Today
JANUARY 31, 2024
The latest data from Pew Research highlights key social media engagement trends among U.S.
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Social Media Today
JANUARY 31, 2024
The latest data from Pew Research highlights key social media engagement trends among U.S.
Webbiquity SMM
OCTOBER 17, 2023
Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. LinkedIn is, of course, the top social media platform for B2B marketers.
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Social Media Today
JANUARY 31, 2024
The latest data from Pew Research highlights key social media engagement trends among U.S.
Social Media Strategies Summit
JANUARY 5, 2023
It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.
Convince & Convert
MARCH 7, 2024
New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Tip on using AI for market research and analysis.
Oktopost
NOVEMBER 22, 2023
Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.
Jon Loomer
AUGUST 19, 2020
Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. What is Google Trends?
Bill Hartzer
OCTOBER 5, 2023
Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.
Hootsuite
APRIL 26, 2023
That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.
Social Media Strategies Summit
FEBRUARY 18, 2021
Social media is a fun and dynamic place where nothing remains constant. One day everyone is obsessed with a silly social media challenge and the next day everyone forgets about it and moves on to something else. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021.
Sprout Social
AUGUST 26, 2021
It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Comprehensive. With over 3.6 With over 3.6
Social Media Strategies Summit
FEBRUARY 27, 2020
We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. 1 Ephemeral content disrupts social video.
Ignite Social Media
JANUARY 14, 2019
A good starting point in this process is to check in on target consumer’s behavior – an ever-changing element in the social media space. To assist you in staying on top of these 2019 social media usage trends, we pulled out key insights from GlobalWebIndex’s latest Social Media Flagship Report. The Growth of Live Video.
Jon Loomer
AUGUST 19, 2020
Marketers should utilize available data sources — particularly free sources — to better understand how the social platform landscape is shifting. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. What is Google Trends?
Ignite Social Media
NOVEMBER 4, 2019
As 2019 draws to a close, many of you may be putting the finishing touches on your social media strategy plans for the next calendar year. Buttoning up your 2020 strategy can get tricky, however, when the social media platforms and their users are perpetually changing, so we’ve boiled down the three trends you should focus on.
Hootsuite
SEPTEMBER 3, 2020
As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. It also changed how we use social media. This blog post summarizes: Our 2020 social trends predictions that came to pass. What social networks are doing.
Ignite Social Media
AUGUST 30, 2019
With the ever-changing landscape of social media, it can be difficult to stay up to date with the latest social media trends and news. We’re going to cover off on the top three social media trends and news of August. Growing Popularity of Social Shopping. Let’s dive on in! LinkedIn Launches New Insights Hub.
Sprout Social
DECEMBER 9, 2020
But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Soon, brands joined in on these trends too.
Sherrilynne Starkie
OCTOBER 25, 2018
Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. New research: Facebook is successfully tackling fake news. — SS. — SS.
Ignite Social Media
APRIL 29, 2019
Spring is synonymous with change and that certainly applies when it comes to social media. There were a whole host of new features and updates being rolled out over the past month from some of the top social platforms. Let’s talk about the April Social Media Trends! . Instagram Shopping Evolves.
Webbiquity SMM
AUGUST 27, 2019
Twitter and LinkedIn remain the top two social networks for B2B marketers. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.
Keyhole.co
JULY 3, 2023
Picture this: social media isn’t just part of our lives anymore—it’s the lifeblood coursing through our daily interactions and experiences. More and more, businesses are grasping this truth and harnessing the raw power of social media to reel in their desired audience. Let’s get started. Here’s why.
Ignite Social Media
DECEMBER 3, 2019
Most the of the time, brands are looking to target a certain subset of individuals on social. Below we breakdown what’s trending with millennials on social media. Millennial Usage on Social. Where to Find Millennials on Social. This generation is defined by being born between 1981-1996.
Likeable
JANUARY 6, 2021
We won’t recap everything that happened on social media in 2020 (because we already did !), Some of the predictions that were made for social media in 2020 held true, but no one could have guessed how the year would end up going—or how social media would react to all of it. Socially Conscious Consumers.
Likeable
DECEMBER 21, 2021
And whether we want to believe it or not, the social landscape is always changing and evolving. Digital creators became a viable source of truth to many across social media platforms, both on the brand side and the consumer side. so be sure to do the research before going all-in. Content creators. Need reach? Influencers.),
Buffer Social
JULY 5, 2023
My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.
Sprout Social
APRIL 14, 2021
Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Even if your brand decides TikTok isn’t a good fit, there’s a lot to learn from the trends that have emerged. Take advantage of low-lift, quick-cut tutorials.
Adam Sherk
OCTOBER 7, 2014
Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Keyword Research. Google Trends.
Sprout Social
MAY 2, 2022
When you think about social commerce trends, what comes to mind? As a consumer, you probably think about the convenience of being able to buy directly from your favorite social media app. We convince ourselves that social commerce is just a trend—even though we know how much we enjoy it first-hand as consumers.
Social Media Strategies Summit
APRIL 11, 2024
of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. So, how can you use this to improve your social media marketing strategy?
Webbiquity SMM
MAY 24, 2016
What trends will drive B2B marketing over the next three to four years? Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. The event generated nearly 500 tweets (Social Media Breakfast attendees do like Twitter).
Ignite Social Media
JULY 10, 2019
According to research by Cowen and Company*, Pinterest is the top social network for finding and shopping for products among US users. While still available to a small group, this could be huge for the future of shopping via social. At F8 , Facebook outlined the future of shopping via Instagram.
Mindjumpers
JUNE 19, 2014
Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research.
Hootsuite
DECEMBER 10, 2019
If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020. The social attribution gap closes.
Keyhole.co
DECEMBER 5, 2022
LinkedIn allows you to conduct market research and gain accurate insights. As mentioned before, LinkedIn is on the professional spectrum of social media sites. You get insights on what topics are trending on your competitor’s page and what makes them click with the audience. Trends drive conversations in social spaces.
Ignite Social Media
APRIL 24, 2019
Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we’ve compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019. Social Media Ad Spending Predicted to Grow By 19% in 2019.
Sprout Social
AUGUST 26, 2021
We’re excited to announce that Sprout Social was named a strong performer in The Forrester Wave™: Social Suites, Q3 2021 report. According to the report, “Sprout Social’s culture-first mindset drives its strong service and unified social suite.
Social Media Strategies Summit
MARCH 6, 2024
You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Knowing their interests will help you craft more engaging social media content.
Pam Moore
OCTOBER 20, 2020
SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Target Customer Research in a Nutshell . Do you REALLY know your customer?
Sprout Social
NOVEMBER 21, 2019
Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?
Sprout Social
SEPTEMBER 17, 2019
Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll also discover some excellent keyword research tips and tools.
Convince & Convert
APRIL 12, 2024
The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.
Sprout Social
JUNE 17, 2019
One of the best ways to enhance your personal brand is through social media. Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. How important is authenticity on social media? Embrace authenticity.
Social Media Today
APRIL 7, 2021
The latest data from Pew Research shows that Facebook remains the key social app of choice, while younger users are flocking to Snapchat and TikTok.
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