Direct Marketing Observations

APRIL 26, 2010

Decades of closed systems and legally approved content are getting in the way of companies trying to interact with the consumer. This is a cultural shift, a systems shift, a shift in processes and approvals to a more distributed workforce. The majority of companies today are not set up to handle this new consumer.

Social Media 173

Social Media Radian6 Apple Marketing 173

Convince & Convert

JANUARY 11, 2011

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. The system looks at total comments, tweets, shares, etc. You’ll want to us Radian6 , ViralHeat , Spiral 16 , Sysomos , Social Mention or any of the other social listening tools for this project.

Metrics 159

Metrics Postrank Social Media Klout 159

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Great resource.

Social Media 155

Social Media Radian6 Strategy SM2 155

Social Media Strategery

AUGUST 18, 2010

Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. It almost boggles or “bloggles” our minds!

Education 135

Education Social Media Gov 2.0 Class 135

Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Depending on your CRM system, you can tie individual customers back to social profiles. Wait, you’re still reading?

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Proactive Report

DECEMBER 18, 2009

It’s how you read news updates from friends on Facebook and Twitter. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Google Analytics is free and it is an excellent system. They might run acorss one piece of content in a search or see it on Twitter.

Filtrbox 69

Filtrbox Social Media Tools SM2 69

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

Search for blogs via paid tools such as Radian6, TruPulse, and Trackur. And you’re handling it wonderfully Reply Greg Jarboe February 11, 2010 at 4:45 pm Amber, let me give Radian6 a shoutout, too. But what I’m also learning is that there exists the same class system within social media as with all media.

Press Release 129

Press Release How To Radian6 Blogger 129

Convince & Convert

APRIL 6, 2010

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Need to see the increase in Twitter followers over time? Presto, a pretty graph in about 3 seconds flat. link] jaybaer Yes indeed.

Social Media 117

Social Media Strategy Statistics Metrics 117

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Tools 207

Tools Twitter Tips Statistics 207

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. If I had to give Twitter up permanently I would probably sit in traffic for four hours listening to polka music. Jay : Nice.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

MARCH 29, 2012

So we need to buy Radian6 or Argyle Social or Involver.” When you’ve got a volume of customer requests coming through Twitter, suddenly Twitter’s important. ” There’ll actually be a series of five of these corresponding to the belt grades in the ninjitsu system that I practice.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

So we need to buy Radian6 or Argyle Social or Involver.” When you’ve got a volume of customer requests coming through Twitter, suddenly Twitter’s important. ” There’ll actually be a series of five of these corresponding to the belt grades in the ninjitsu system that I practice.

B2B 120

B2B Software Social Media Survey 120

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. 8) Take some time to learn the lingo of social media.

Social Media 279

Social Media Klout YouTube Foursquare 279

Webbiquity SMM

SEPTEMBER 12, 2011

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Expand Your Social Media Mix: Twitter Alone is Not Enough by Web Strategy by Jeremiah Owyang. ** 5 STARS.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Justin Levy

DECEMBER 6, 2009

To measure the continued increase in online conversations we use a combination of Google Alerts and Twitter Search. As a result of the measurement systems we have in place the impact of online and offline conversations is clear to us. link] {Yes I have } This comment was originally posted on Twitter [link] decli Thanks Justin!

Social Media 153

Social Media Case Study Marketing Study 153

Convince & Convert

AUGUST 19, 2012

Several new features are being rolled out to improve accuracy and add transparency to the much-discussed and oft-maligned system. interesting to note that Twitter’s new “you must make your feeds look like Twitter.com” edict last week may have made Klout’s new interface DOA ).

Analytics 137

Analytics Influencer Klout Vocus 137

Techipedia: Tamar Weinberg

AUGUST 26, 2009

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed).

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Convince & Convert

FEBRUARY 23, 2012

Jay : This is the one where Jar-Jar Binks learns Twitter. For this week’s Jay’s Thought, I am very fascinated by what appears to be finally, at long last, after a lot of gnashing of teeth and conversation, what appears to be the actual launch of Twitter’s self-serve ads. Whereas, think about Twitter consumption.

Social Media 118

Social Media Adwords B2B Training 118

Convince & Convert

JUNE 9, 2011

We ended up in more than 35 cities, and met many thousands of people trying to find a way to make social media about something bigger than coupons and Twitter. It couldn’t have been done without Radian6 , ExactTarget, Sweet Leaf Tea , ThinkGeek , Taylor Guitars , North Social , Swix and many more great companies.

Radian6 127

Radian6 Energy Travel Eventful 127

Kikolani

NOVEMBER 29, 2010

Follow her @adriarichards on Twitter. Follow her @alexasamuels on Twitter. Ali is the successful entrepreneur behind the annual Shine Event for female entrepreneurs and creator of the Online Success Blueprint System. Follow her @alibrownla on Twitter. Follow her @aliventures on Twitter. Alexa Samuels.

Blogger 168

Blogger SEO Consultant WordPress 168

Koka Sexton

MARCH 24, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. When I put the post together on how businesses could use Twitter , something like this was unavailable. What is ExecTweets?

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56

Webbiquity SMM

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Range of coverage. Many include at least the most popular blogs as well. Metrics and reporting. Monitoring beyond social media.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

MARCH 27, 2017

Instagram has more users than Twitter. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. 3) Radian6 (aka Social Studio). Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Google Review Count: 426. Google Review Count: 331.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Techipedia: Tamar Weinberg

JULY 8, 2008

So, in order to be a good social media marketer, in my opinion, you should understand the tools you’re using and the communities to which you are marketing, be they ones that surround the tool itself (Twitter users) or subject matters within a certain tool (FriendFeed room about, say, cell phones.).

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 10, 2010

We are information addicts and this is our entertainment… when we constantly see people cramming crap into Facebook and Twitter feeds because they’re “doing it wrong&# (aka Snake Oil Salesmen), it’s very much the same feeling when your email inbox gets overloaded with spam: it’s a massive annoyance.

Marketing 240

Marketing How To SEO Training 240

Koka Sexton

MARCH 24, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. When I put the post together on how businesses could use Twitter , something like this was unavailable. What is ExecTweets?

Bazaarvoice 56

Bazaarvoice Alltop Microsoft Foursquare 56

Buzz Marketing for Technology

FEBRUARY 9, 2011

Radian6 – I originally started with a firm that I own here at Avaya. They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month. PAID MONITORING SERVICES.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

JUNE 14, 2012

If everybody uses Twitter to say, ”Wow, I hate those guys,” do you count that as a win because they’re using social media as opposed to email to complain? You don’t need a full blown Radian6 installation to get started, just doing some listening. Katie : I think Twitter’s a pretty good example of this.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Webbiquity SMM

APRIL 9, 2012

How can you quickly find out how far a link has spread on Twitter? Buffer is a tool for automatically posting content to Twitter, LinkedIn and Facebook. apps for Facebook, Twitter and Evite) and more. Cool Twitter Tools. Which Twitterers exposed it to the largest audience? Back up your Gmail account? ShortStack.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

MARCH 4, 2014

Companies that have these three elements in place can create critical new brand assets (such as content from customers or insights from their feedback), open up new channels for interactions (Twitter-based customer service, Facebook news feeds), and completely reposition a brand through the way its employees interact with customers or other parties.”

Review 205

Review Radian6 Guidelines Policies 205