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Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

This mobile-only group of users is forecasted to increase to 52 million people by 2021. For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space. Keep scrolling to find out.

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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites.

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Survey Results and Centroids

Small Business Mavericks

The 2014 Local Search Ranking Factors Survey results have been announced on Moz, and of course they are interesting! Signals (6.9%) (Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.). My Business Signals (14.7%) (Categories, Keyword in Business Title, Proximity, etc.). Behavioral/Mob.

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3 Ways To Improve Mobile Email Marketing

Small Business Mavericks

Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website.

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Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

The exponential growth of smartphones and other mobile devices is real. More people are using mobile devices to view Web pages. A recent Skava Consumer Mobile Shopping Survey found that 71 percent of smartphone owners shop using their mobile device. Remember to check how emails display on mobile.

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WebVisible Contest to Award Free Local Online Advertising to Small Businesses

Bill Hartzer

Later installments will follow small business owners, telling their stories and offering a day-in-the-life glimpse into what it means to run a small business in today’s Internet economy. Each episode will showcase a different component of online advertising – mobile, social, search and more. Mobile apps?

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences. We’re seeing mobile gaming, shopping, payment capabilities, ad videos and more growing at an exponential rate. They’re also more likely to stay engaged if any links or information shared via text is mobile-friendly.

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