Oktopost

JANUARY 10, 2022

Can you actually measure the ROI of social media? Jen helps uncover why it’s crucial to have a social strategy, why brands don’t need a crazy active presence on every social network, and how to break through the social media noise to reach your customers and buyers. The more followers, the better?

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Social Media B2B Social Media Management Hosting 158

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. Jen Zingsheim added: A3. Set objectives.

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Waxing UnLyrical

OCTOBER 21, 2011

Jen Zingsheim guest-moderated last week’s #measurepr chat and provided the following recap. Don recently published an ebook on picking the right monitoring tool for successful measurement and he graciously joined the chat to discuss what we should—and should not—do when faced with picking a tool. Also it’s a great recap.

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Waxing UnLyrical

SEPTEMBER 13, 2012

Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on August 21 to do just this. The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

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Waxing UnLyrical

DECEMBER 13, 2011

Jen Zingsheim guest-moderated last week’s #measurepr chat and provided the following recap and transcript. The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. You got it.

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Communities Klout Trends Analytics 169

Waxing UnLyrical

JULY 12, 2011

Guest post by Jen Zingsheim. [Ed: Ed: since I was out last week, the always-wonderful Jen Zingsheim agreed to moderate #measurePR. and thank you, Jen!]. That led to a discussion about what the obstacles are for putting outcomes-based measurement in place. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

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Klout Journal Flickr ROI 173

Waxing UnLyrical

FEBRUARY 25, 2015

Guest Post by Jen Zingsheim Phillips. Shonali said that she enjoyed participating in PR chats, particularly when measurement issues were discussed—but noted that there was little being done to curate them. This was back in 2008-2009, so Shonali did what most of us do when we think about PR measurement. She called Katie Paine.

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Waxing UnLyrical

OCTOBER 26, 2011

Seeing as how Jen Zingsheim has bravely been shouldering the #measurePR burden weight the last few weeks, I thought it only right to ask her to return to this week’s chat… but this time, as a guest. How do you approach measuring influence in social media? The important question to ask is, “Why are you measuring?”

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Influencer Social Media Klout Flickr 174

Waxing UnLyrical

AUGUST 3, 2016

Guest Post by Jen Zingsheim Phillips. The first question for Aly and Heather was about what they do, how they each arrived at that spot, and what got them interested in measurement. The first question for Aly and Heather was about what they do, how they each arrived at that spot, and what got them interested in measurement.

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Waxing UnLyrical

MARCH 19, 2014

Guest Post by Jen Zingsheim Phillips. Jen Zingsheim Phillips is a writer and strategic consultant based in New Hampshire. Earlier in her career, Jen worked at Fleishman-Hillard’s St. Events Guest Posts Measurement MeasurePR Resources comply socially eric schwartzman social media monitoring social media training'

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Training Privacy Applications Social Media 211

Waxing UnLyrical

MARCH 28, 2017

Guest Post by Jen Zingsheim Phillips. The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr.

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Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

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Consultant Banking Metrics Data 163

Waxing UnLyrical

MAY 31, 2011

Guest post by Jen Zingsheim. [Ed: Ed: Since I was at BlogWorld all last week and then took a much-needed couple of days for R&R, Jen Zingsheim was kind enough to guest-moderate #measurePR for me. Here's her quick recap.]. Chapman to blog about the Great Klout Plunge of 2011.

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Communities Klout Metrics Flickr 134

Waxing UnLyrical

SEPTEMBER 18, 2012

PR and social media measurement. speaking on PR measurement (one of my favorite topics!). 21 #measurePR chat that Jen Zingsheim led) will be joining us to talk about his views on social media measurement. So here they are, in case you can make any of them: This Friday, Sept. And I hope it’s worth your while.

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Conference Social Media Meeting Publishing 228

Waxing UnLyrical

OCTOBER 16, 2012

I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT). I’m on the road, so I’m going to make this short and sweet. So do join – 12-1 pm ET.

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Waxing UnLyrical

DECEMBER 23, 2010

Not because I’m a former client of CS, but because Jen is an avid #measurePR fan and all-round measurement smartie. It started from nothing – literally – just an idea that I had when I saw PR-related conversations on Twitter that invariably had measurement questions attached to them. Have a question for him?

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Postrank Class Tourism WordPress 151

Sprout Social

MARCH 25, 2021

These are the numbers you’re likely already tracking on a regular basis to help measure your social performance and identify areas for improvement. — Jen Hartmann (@jenalyson) October 15, 2020. To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. You were spot on.

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Report Social Media Metrics Team 113

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

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Buffer Social

SEPTEMBER 5, 2023

— Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company. ” In terms of measurable success indicators, Chi grew the brand's Instagram followers from about 500k followers to over 1 million people within a year.

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Social Media How To Skills Hubspot 90

Waxing UnLyrical

JUNE 26, 2015

With four great guests on hand, we began to chat about measuring content. On some best practices for measuring content: A2: #1 measure is #engagement. On how PR pros can improve their design, delivery, and measurement of content: A7: My mantra.DO Dan Cohen , and the inimitable Fay Shapiro of commPRO.biz.

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Content Journal Adwords Consultant 100

Sprout Social

AUGUST 31, 2022

Set social media goals that are measurable and align with the overall business objectives of your brand. Measurable: You need to track any social goal with numbers. Once you set your goals, identify the key performance indicators (KPIs) you’d like to use to measure your success. slipping through my fingers – Jen.

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Social Media Management Organization Products Social Media 103

Waxing UnLyrical

JULY 24, 2011

I am already sick of Google+ , by Jen Zingsheim at Media Bullseye. Why: especially for those of us who are fixated on “media placement,&# this is a good read as to translating that obsession online (note, I’m not going as far as to talk about “measurement,&# but this is a good way of looking at it.).

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Klout Flickr Metrics B2B 165

Convince & Convert

OCTOBER 11, 2013

“We’re trying to keep each other in the loop at all times,” Jen says. Particularly interesting is the fact that Twitter is using “ Monthly Active Users ” (or MAU) as a measure, which is logical but was also created to measure competitor Facebook’s statistics. via TechCrunch. billion MAU.

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Posterous Social Media Comparison Team 124

Waxing UnLyrical

SEPTEMBER 7, 2010

A word of caution, though; if your business’ internal systems and/or processes are broken, there’s no amount of social media activity that can fix that, as Jen Zingsheim and Mark Story point out on last week’s Media Bullseye Radio Roundtable. (It’s Social media is a great way to start doing this. pts Settings.

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Social Media Postrank Tourism Blogroll 146

Sprout Social

APRIL 15, 2020

Jen Hartmann , the Director of Strategic Public Relations for John Deere, suggests imagining your content amongst COVID-19 alerts to help decide whether to keep or cancel a given message. — Jen Hartmann (@jenalyson) March 11, 2020. Right now, people are particularly sensitive, and emotions are heightened.

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Strategy Metrics Hubspot Retail 143

Sprout Social

APRIL 28, 2020

” But making social media work is work, and measuring whether it’s happening requires at least a little analysis. Translating likes and shares into desired outcomes is the difference between an organization knowing they have a social media presence, and knowing that presence produces measurable results.

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Report Social Media Social Media Management Project 119

Waxing UnLyrical

MARCH 10, 2011

No wonder she’s a measurement maven!). She said, “What little I did—giving him medicine, carrying him when he couldn’t walk [trust me when I say her dog was relatively much bigger than Jen] —pales in comparison to the grace and dignity I saw in him as he got worse.

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Social Networking Flickr Avatar Communities 239

Waxing UnLyrical

APRIL 3, 2015

Jen Zingsheim Phillips : “Success” determined by the number of hits/outlets. I believe that’s because marketers, who tend to fight very hard to drive or own PR (see #9 above), don’t really understand how to properly measure PR … so they fall back on what they do know, or can wrap their heads around.

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Press Release Consultant Metrics Communities 100

Waxing UnLyrical

DECEMBER 5, 2010

Why: Jen is one of the finest people it’s been my privilege to meet through social media. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator Jen Wilbur Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! She loves dogs! I love dogs!

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Class WordPress Postrank Comments 202

Waxing UnLyrical

AUGUST 30, 2011

At the former’s heart is an open and transparent algorithm that seeks to measure who is important within each social media channel. Understanding measurement is more than simply putting a name into an algorithm. Only when you have identified who these people can you source relevant measurement metrics.

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Influencer GPS Metrics Social Media 179

Waxing UnLyrical

OCTOBER 12, 2010

Jen Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment I know, isnt Lindsay great, Jen? I know you will run beautifully. Thanks so much for the support, I know there will be many of us rooting virtually for her on Saturday. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Class Training Postrank Flickr 214

Waxing UnLyrical

AUGUST 10, 2011

PR evaluation: In the past two years alone the growth of social networks and social media usage has seen the rise and rise of measurement and analytics. Moreover, AVEs are (finally) being dropped as a tool for measurement.

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Skills Communities Issues Education 188

Waxing UnLyrical

OCTOBER 28, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! These fine folk did: Jan.

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Postrank Conference Tourism Blogroll 165

Waxing UnLyrical

JANUARY 9, 2011

Measuring risk , from Jennifer Wilbur ‘s Rotten Eggs. Why: Jen is a good friend of mine, but I was struck by her willingness to share what is a very private decision and tough process. My husband and I don’t have kids either, but after watching Jen’s experience, we might yet… 4. pts Settings.

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Postrank Tourism WordPress Blogroll 105

Sprout Social

NOVEMBER 10, 2022

Throw in a fun emoji for good measure. On Pinterest, Jen Wagner Co. Call to action. Location, if applicable. Contact information. Website or link in bio page. Emojis, as relevant. Template 1: State your mission. Barkbox takes advantage of this straightforward template. Template 2: Explain what you sell. And explain who it’s for.

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Social Media Engagement Brands Template 93

Waxing UnLyrical

DECEMBER 13, 2010

Mark as read Approve comment Exactly, Jen! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! thanks for the … [.]

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Flash Mob Ustream Class Film 222

Waxing UnLyrical

DECEMBER 4, 2010

Comment as pts moderator jen Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Jen, or had at least set the bar higher. $1M I completely agree that they could have changed certain aspects of the campaign to make it more palatable; Jen G. Jen points out [.] pts Settings.

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